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Rescooped by Aleatha Shepley from Dental Manufacturing
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3D Printing in Orthodontics | Stratasys Digital Dental Workflow Solutions

For more information on Dental and Orthodontic 3D Printers click here http://goo.gl/Ph3aLf Orthodontic digitization and 3D printing have raised the level o

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How today's farmers got a head-start on tomorrow's tech

How today's farmers got a head-start on tomorrow's tech | technology | Scoop.it
Self-driving vehicles and cloud data? That's old hat for the modern farmer.
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Rescooped by Aleatha Shepley from Public Relations & Social Media Insight
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Why Marketing Needs To Promote The Product, Not The Promise - Forbes

Why Marketing Needs To Promote The Product, Not The Promise - Forbes | technology | Scoop.it

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We’ve reached a point, though, where many consumers can’t identify the product in an ad, and often can’t place themselves in the idealized aspiration being dramatized. Wrought with overblown promises and fantasy claims, these brands have left consumers apathetic. They live in the real world where you can’t buy happiness, so please, stop trying to sell it them.

Younger consumers, in particular, want to know what you’re actually selling, not how it’s supposed to make them feel. They value what’s real and pride themselves on seeing through marketing claims, so they look for emotional stories that are anchored in a product truth. They’ll trust you when you talk straight, have a sense of proportion, and deliver what you promise PMSEY +%. This down-to-earth approach is a driving factor behind the continued rise of Japanese retailer Uniqlo .

Uniqlo’s offering is simple – low-cost, high quality basics, all delivered with unmatchable customer service. With a focus on fabric over fashion, the brand is able to keep costs low while investing in product innovation. Each product in the store has a diagram of how it was made and an explanation of the materials used to underscore the quality and provide transparency. Advertising is clean and simple, stressing a technically superior garment at a reasonable price rather than pushing an aspirational ideal. All these elements together create a brand that has stripped away all the bells and whistles to offer something real and relevant....


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Jeff Domansky's curator insight, May 27, 10:20 PM

By their nature, some products simply aren't "aspirational" so trying to promote them as such is a worthless exercise. Depends on the product in my opinion.

Rescooped by Aleatha Shepley from iPhoneography-Today
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iPhone Photography Make Your Pictures Stand Out 6

iPhone Photography Make Your Pictures Stand Out 6 With iPhone, people are taking more photos and videos than ever. And as photo collections grow, so does ...
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Rescooped by Aleatha Shepley from Sports Engineering
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3D-printed surfboard fins shape the future of customized rides

3D-printed surfboard fins shape the future of customized rides | technology | Scoop.it
With a view to bringing bespoke rides to more surfers, Australian researchers are 3D printing fins that can be tailored to individuals and their local waves.

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Rescooped by Aleatha Shepley from consumer psychology
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How to use Pinterest for business: The definitive guide

How to use Pinterest for business: The definitive guide | technology | Scoop.it

"Pinterest may be one of the best ways to showcase your business’ products and services. Get the most out of Pinterest to drive traffic and tell your story ..."


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Rescooped by Aleatha Shepley from iPhoneography-Today
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Showcase of 10 iPhone Photos That Use Lines and Curves

Showcase of 10 iPhone Photos That Use Lines and Curves | technology | Scoop.it

A showcase of iPhone photography that use lines and curves in their compositions. Featuring David DeNagel, Tomaso Belloni, Laurence Bouchard, Lee Atwell.


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Aleatha Shepley's insight:

This is a significant advancement for mid-sized companies with small marketing budgets.

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Rescooped by Aleatha Shepley from iPhoneography-Today
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Apple iPhone 6s Plus camera review

Apple iPhone 6s Plus camera review | technology | Scoop.it

GThe iPhone 6s Plus is the iPhone 6s' bigger brother and, apart from the larger 5.5-inch screen, mainly distinguishes itself from the smaller model by offering optical image stabilization system in its camera module.


Via jack hollingsworth
Aleatha Shepley's insight:

Great news for the mobile customer

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Rescooped by Aleatha Shepley from iPhoneography-Today
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New iPhone 6s & 6s Plus Get Powerful Camera Upgrades

New iPhone 6s & 6s Plus Get Powerful Camera Upgrades | technology | Scoop.it
We’re really excited that the brand new iPhone 6s and 6s Plus have now been revealed by Apple! And it’s great news for us mobile photographers as these new iPhone models have been given fantastic camera upgrades.

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Aleatha Shepley's insight:

CHEEEEZE

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MakerBot wants you to start 3D-printing in metal and wood (sort of) - Engadget

MakerBot wants you to start 3D-printing in metal and wood (sort of) - Engadget | technology | Scoop.it
The future of 3D printing may depend on the ability print things with properties beyond cheap plastic. We've seen composite materials appear for 3D printer
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How 3-D Printing And Stem Cell Research Are Driving Medical Advances - The Diane Rehm Show

How 3-D Printing And Stem Cell Research Are Driving Medical Advances - The Diane Rehm Show | technology | Scoop.it
Bioengineers are creating human body parts to replace organs and manage life-threatening diseases.
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Scooped by Aleatha Shepley
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10 Ways The World Will Get Worse In 2015

10 Ways The World Will Get Worse In 2015 | technology | Scoop.it
The World Economic Forum isn't optimistic about the planet's prospects for a happy new year.
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Rescooped by Aleatha Shepley from Best Skin Care Product
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Guide to buying organic cosmetics – Health and Beauty Makeup

Guide to buying organic cosmetics – Health and Beauty Makeup | technology | Scoop.it
We learn more and more about harmfulness of conventional beauty product each day, and it seems that people are actually starting to take this seriously. The

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Aleatha Shepley's insight:
Organic is the best.
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Stacy Gill's curator insight, July 11, 8:43 AM
A guide in buying organic #cosmetics
Rescooped by Aleatha Shepley from Public Relations & Social Media Insight
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60+ Ideas for How To Be A Creative Thought Leader – Cool PREZI Included! - The Future of Ink

60+ Ideas for How To Be A Creative Thought Leader – Cool PREZI Included! - The Future of Ink | technology | Scoop.it
Being recognized as a Creative Thought Leader in your niche takes you from being “just another expert to expert” to being someone who really stands out.

I can deliver marketing formulas (or what I call marketing prescriptions) all day long.  But it’s not enough to just “do marketing” – you want to make it engaging, educational, inspirational and personally compelling.

You can have incredible content but if no one pays attention, if you are lost in the crowd – it won’t help your message, your business or all those people you want to reach. You’ll be a “best kept secret.”  We don’t want that!

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Jeff Domansky's curator insight, July 1, 11:53 PM

Laura West has 60 ideas on how to be a creative thought leader and she uses a cool Prezi to illustrate.

Rescooped by Aleatha Shepley from Social Media, SEO, Mobile, Digital Marketing
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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | technology | Scoop.it
Check out these 10 examples of excellent video marketing campaigns on Facebook.

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Andrea Rossi's curator insight, May 31, 2:37 AM
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Rescooped by Aleatha Shepley from technology
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iPhone Photography Make Your Pictures Stand Out 6

iPhone Photography Make Your Pictures Stand Out 6 With iPhone, people are taking more photos and videos than ever. And as photo collections grow, so does ...
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Rescooped by Aleatha Shepley from 3D printing & product safety
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The 10 best tips for 3D designers - 3D Printing Industry

The 10 best tips for 3D designers - 3D Printing Industry | technology | Scoop.it
When it comes to 3D modeling, there aren’t any shortcuts to success. In addition to the talent and the vision you already have, it takes determination and hard work. To become a great 3D artist, you not only need the same artistic skills as a painter or sculptor you also need to have thorough understanding …

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Gail Greatorex's curator insight, May 8, 8:50 PM

Good tips, but omits safety as a key consideration in any product design 

Rescooped by Aleatha Shepley from money money money
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Is Digital Currency Disrupting the Financial System?

Thank you very much for your question. Bitcoin is the world’s first digital currency.
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Rescooped by Aleatha Shepley from Public Relations & Social Media Insight
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How to Optimize Your Social Media Posts for Search Engines

How to Optimize Your Social Media Posts for Search Engines | technology | Scoop.it

Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.

To make all your posts crystal clear for search engines, try to make use of semantic markup every time you share something on social. Semantic markup is the name for putting a HTML tag on your content (like a description for articles or alt-text for images/pictures) that tells search engines what exactly your content is about.

Use a clear, catchy description and mix in a few keywords here and there. For example if your post is about making pancakes and includes a pancake image, you can use something like “Ever wondered how to make the most delicious pancakes at home in just an hour?” and make sure you pay attention to the image’s alt-text, which should read something like “the most delicious pancake recipe”....


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Aleatha Shepley's insight:

The fewer key words the better.

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Jeff Domansky's curator insight, February 22, 7:58 PM

Vlad Rascanu shows how to optimize social media posts for better search engine optimization.

Marco Favero's curator insight, February 23, 4:50 AM

aggiungi la tua intuizione ...

Rescooped by Aleatha Shepley from Sports Engineering
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Wilson rolls out smart football, just in time for Super Bowl

Wilson rolls out smart football, just in time for Super Bowl | technology | Scoop.it
Wilson Sporting Goods is working on a smart football geared for a generation of players who’ve thrown more passes in the “Madden NFL” video game than they have in their backyards. The Wilson X is an ordinary football on the outside, but at its heart is a motion sensor that tracks spin, velocity, distance and whether the ball wobbles. “That’s where we’re going with connected products and this is just the tip of the iceberg,” said Bob Thurman, vice president of innovation for the Chicago company, a unit of Amer Sports of Finland. [...] Wilson believes buyers will be attracted to the smart ball’s potential as a training tool for young quarterbacks who want to be the next Peyton Manning, or the ball’s ability to add another dimension to a simple game of catch. The basic app that will come with the Wilson X spits out a quarterback rating based on the ball’s rate of spin, the speed and distance of the throw and whether the spiral is tight or wobbly. Other app game modes can turn a simple game of catch in the backyard into a challenge to move down a virtual field to score a touchdown with seconds remaining in a game. The smart football will attempt to carve out a piece of the traditional football market, which saw $48 million in U.S. sales in 2014, a 10 percent increase in the past five years, according to the National Sporting Goods Association.

Via Julian Chua
Aleatha Shepley's insight:

That is a a #really smart marketing concept.

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Rescooped by Aleatha Shepley from iPhoneography-Today
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3 ways to recover lost iPhone data with Tenorshare iPhone Data Recovery

3 ways to recover lost iPhone data with Tenorshare iPhone Data Recovery | technology | Scoop.it
This post is brought to you by Tenorshare, maker of iPhone Data Recovery for Mac. Sometimes it’s helpful to think of your iPhone for what it actually is: a sleek and fragile glass box where you keep lots of really important information.

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CocoJet: 3-D Printing and Hershey's Chocolate, Together at Last - Entrepreneur

CocoJet: 3-D Printing and Hershey's Chocolate, Together at Last - Entrepreneur | technology | Scoop.it
Hold your breath. Make a wish. Count to three. 3D Systems' new Hershey's chocolate printer is really sweet.
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Fox News Is Banned From Dish Network: Satellite Provider Refuses To Cave To Network's Extortion

Fox News Is Banned From Dish Network: Satellite Provider Refuses To Cave To Network's Extortion | technology | Scoop.it
Conservatives are upset that Fox News has been removed from the Dish Network programming lineup.
Aleatha Shepley's insight:
Dish will suffer more than Fox.
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Can 3-D Printing Help Teach The Business Skills To Lift People Out Of Poverty?

Can 3-D Printing Help Teach The Business Skills To Lift People Out Of Poverty? | technology | Scoop.it
Unleashing creativity in business whether in a South Asian slum or a U.S. inner city, all with a little on-demand manufacturing ingenuity.
Aleatha Shepley's insight:
Thought provoking and hopeful look to the future.
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