For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We’ve reached a point, though, where many consumers can’t identify the product in an ad, and often can’t place themselves in the idealized aspiration being dramatized. Wrought with overblown promises and fantasy claims, these brands have left consumers apathetic. They live in the real world where you can’t buy happiness, so please, stop trying to sell it them.
Younger consumers, in particular, want to know what you’re actually selling, not how it’s supposed to make them feel. They value what’s real and pride themselves on seeing through marketing claims, so they look for emotional stories that are anchored in a product truth. They’ll trust you when you talk straight, have a sense of proportion, and deliver what you promise PMSEY +%. This down-to-earth approach is a driving factor behind the continued rise of Japanese retailer Uniqlo .
Uniqlo’s offering is simple – low-cost, high quality basics, all delivered with unmatchable customer service. With a focus on fabric over fashion, the brand is able to keep costs low while investing in product innovation. Each product in the store has a diagram of how it was made and an explanation of the materials used to underscore the quality and provide transparency. Advertising is clean and simple, stressing a technically superior garment at a reasonable price rather than pushing an aspirational ideal. All these elements together create a brand that has stripped away all the bells and whistles to offer something real and relevant....
GThe iPhone 6s Plus is the iPhone 6s' bigger brother and, apart from the larger 5.5-inch screen, mainly distinguishes itself from the smaller model by offering optical image stabilization system in its camera module.
We’re really excited that the brand new iPhone 6s and 6s Plus have now been revealed by Apple! And it’s great news for us mobile photographers as these new iPhone models have been given fantastic camera upgrades.
Being recognized as a Creative Thought Leader in your niche takes you from being “just another expert to expert” to being someone who really stands out.
I can deliver marketing formulas (or what I call marketing prescriptions) all day long. But it’s not enough to just “do marketing” – you want to make it engaging, educational, inspirational and personally compelling.
You can have incredible content but if no one pays attention, if you are lost in the crowd – it won’t help your message, your business or all those people you want to reach. You’ll be a “best kept secret.” We don’t want that!
When it comes to 3D modeling, there aren’t any shortcuts to success. In addition to the talent and the vision you already have, it takes determination and hard work. To become a great 3D artist, you not only need the same artistic skills as a painter or sculptor you also need to have thorough understanding …
Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.
To make all your posts crystal clear for search engines, try to make use of semantic markup every time you share something on social. Semantic markup is the name for putting a HTML tag on your content (like a description for articles or alt-text for images/pictures) that tells search engines what exactly your content is about.
Use a clear, catchy description and mix in a few keywords here and there. For example if your post is about making pancakes and includes a pancake image, you can use something like “Ever wondered how to make the most delicious pancakes at home in just an hour?” and make sure you pay attention to the image’s alt-text, which should read something like “the most delicious pancake recipe”....
Wilson Sporting Goods is working on a smart football geared for a generation of players who’ve thrown more passes in the “Madden NFL” video game than they have in their backyards. The Wilson X is an ordinary football on the outside, but at its heart is a motion sensor that tracks spin, velocity, distance and whether the ball wobbles. “That’s where we’re going with connected products and this is just the tip of the iceberg,” said Bob Thurman, vice president of innovation for the Chicago company, a unit of Amer Sports of Finland. [...] Wilson believes buyers will be attracted to the smart ball’s potential as a training tool for young quarterbacks who want to be the next Peyton Manning, or the ball’s ability to add another dimension to a simple game of catch. The basic app that will come with the Wilson X spits out a quarterback rating based on the ball’s rate of spin, the speed and distance of the throw and whether the spiral is tight or wobbly. Other app game modes can turn a simple game of catch in the backyard into a challenge to move down a virtual field to score a touchdown with seconds remaining in a game. The smart football will attempt to carve out a piece of the traditional football market, which saw $48 million in U.S. sales in 2014, a 10 percent increase in the past five years, according to the National Sporting Goods Association.
This post is brought to you by Tenorshare, maker of iPhone Data Recovery for Mac. Sometimes it’s helpful to think of your iPhone for what it actually is: a sleek and fragile glass box where you keep lots of really important information.
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