Many Learning providers, and their learners, conduct business online, and/or they have an online presence for advertising, etc., and as a result they need to manage how the millions upon millions of online users perceive them.
It takes only a few bad comments, posts, or blogs to ruin the reputation learning providers and/or learners have spent years building.
These tools can be used to help manage eReputations. They require some work to really make the most of what they offer. And most of them aren’t just one-time usage tools — users actually have to spend time with them.