Technologies for Small Business
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The Guide to Developing a Content Strategy for "Boring" Industries

The Guide to Developing a Content Strategy for "Boring" Industries | Technologies for Small Business | Scoop.it
There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywor...

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How To Build A Facebook Landing Page With iFrames — socialmouths

How To Build A Facebook Landing Page With iFrames — socialmouths | Technologies for Small Business | Scoop.it
The only and easiest step-by-step guide you will need to design and build a Facebook Landing Page using iFrames, now that FBML is gone.

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TechCrunch | Pintics’ Founders Create ShopInterest, A “Shopify For Pinterest”

TechCrunch | Pintics’ Founders Create ShopInterest, A “Shopify For Pinterest” | Technologies for Small Business | Scoop.it
The same guys who built the Pinterest analytics service Pintics spent the weekend at the AngelHack Hackathon in Palo Alto working on another Pinterest-related project.

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5 Advantages of Using a Social Media Management Company

5 Advantages of Using a Social Media Management Company | Technologies for Small Business | Scoop.it
Five advantages to using a social media management company for your enterprise level business. Some of these benefits might surprise you.

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Sticky Wisdom. Compelling content on social media channels. Ellis Jones

Sticky Wisdom. Compelling content on social media channels.  Ellis Jones | Technologies for Small Business | Scoop.it

No matter what you want your website, social media stream or blog to do for your business, compelling content is non negotiable. Content that connects with your stakeholders, inspires action and arms them with a story worth repeating.


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The Questions That Will Lead To A Successful Social Media Strategy

The Questions That Will Lead To A Successful Social Media Strategy | Technologies for Small Business | Scoop.it
The majority of companies have dedicated social media accounts, but how many of them actually have a plan or strategy driving them forward? If you're a business who doesn't have a social media strategy, you will need to start planning immediately...

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Top 5 Social Media Tools For Small Businesses

Top 5 Social Media Tools For Small Businesses | Technologies for Small Business | Scoop.it
A January 2013 Wall Street Journal/Vistage Small Business CEO Survey of over 800 small businesses in the U.S. revealed that LinkedIn has the most potential to help them.  The survey found that 30% ...
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Favorite Social Media Management Tools for Small Business

Favorite Social Media Management Tools for Small Business | Technologies for Small Business | Scoop.it
Social Media Management Tools for small business don't get as much publicity, but many are quite good, inexpensive, and full of features. An analysis of the top contenders.
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7-point primer on using hashtags on social media - Ragan

7-point primer on using hashtags on social media - Ragan | Technologies for Small Business | Scoop.it
From aiding a search to sparking a meme, hashtags can serve a variety of purposes. Keep these in mind as you navigate the various social networks.

 

Summary...

 

Here's a quick rundown of the various ways you can use hashtags on a variety of social platforms, from Facebook, Google+ and Twitter to Instagram, Pinterest and Foursquare, whether they officially support hashtags or not.

1. Organize and search via subject.

2. Manage and follow events.

3. Provide general context.

4. Follow shared experiences via conversation.

5. Follow online chats and discussions.

6. Participate in a meme.

7. Infuse random punch lines.


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marketingIO's curator insight, March 22, 2013 9:27 AM

Helpful post, and there's detail associated with each of the 7 points.


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Social Media Marketing Strategies for Engaging Customers | Business 2 Community

Social Media Marketing Strategies for Engaging Customers | Business 2 Community | Technologies for Small Business | Scoop.it
Social media is arguably one of the most transformational aspects of our personal and professional lives. It has become people’s microphone, personal advisor,
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Digg Hints Its Google Reader Replacement Will Go Beyond RSS ...

Digg Hints Its Google Reader Replacement Will Go Beyond RSS ... | Technologies for Small Business | Scoop.it
Digg today responded to early user feedback about its plans for a Google Reader replacement announced earlier this month, saying that it has narrowed down inc..
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5 Social Media Tools | PowerPoint Presentation

5 Social Media Tools | PowerPoint Presentation | Technologies for Small Business | Scoop.it
If you are a presenter you may be asking why we are writing about social media tools but the truth is that presenters need to do lot of research before designing a PPT

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Get Twitter Followers: How to Become a Twitter Celebrity | Social Media Sun

Get Twitter Followers: How to Become a Twitter Celebrity | Social Media Sun | Technologies for Small Business | Scoop.it

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have achieved.The truth is that sheer volume doesn’t exactly equal influence. The quality of your following plays a big role in the effectiveness of your tweets.


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How to Create Marketing Personas | Heidi Cohen

How to Create Marketing Personas | Heidi Cohen | Technologies for Small Business | Scoop.it
Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits including fun names to help develop content and marketing. Personas guide a firm’s marketing and content decisions.

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5 Creative Ways Businesses Are Using Google+ Hangouts | Social Media Examiner

5 Creative Ways Businesses Are Using Google+ Hangouts | Social Media Examiner | Technologies for Small Business | Scoop.it
Google+ Hangouts: Five creative ways businesses use Google+ hangouts to capture the attention of potential customers and grow their business.

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5 Ways Brands Use Pinterest To Authentically Connect

5 Ways Brands Use Pinterest To Authentically Connect | Technologies for Small Business | Scoop.it
No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes.

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50 Fascinating Facebook Facts and Figures

50 Fascinating Facebook Facts and Figures | Technologies for Small Business | Scoop.it
Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Alexa.com. Last year Facebook even surpassed Google for the top ranking for total time spent online.

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9 social media predictions & business recommendations for 2013 | Socialmedia.biz

9 social media predictions & business recommendations for 2013 | Socialmedia.biz | Technologies for Small Business | Scoop.it
The social media landscape has undergone enormous changes in recent years.

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Best Social Media Tools For Your Small Business

Best Social Media Tools For Your Small Business | Technologies for Small Business | Scoop.it
These social media tools can help keep your business competitive.
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Hack-Proof Your Company's Social Media - Harvard Business Review

Hack-Proof Your Company's Social Media - Harvard Business Review | Technologies for Small Business | Scoop.it
On Monday, Feb. 18, Burger King woke up to one whopper of a social media problem. The company's Twitter account had been hacked — its name changed to McDonalds and its background replaced with an image of Fish ...
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Analyzing the ROI of Social Media Marketing | Social Media Today

Analyzing the ROI of Social Media Marketing | Social Media Today | Technologies for Small Business | Scoop.it
People responsible for marketing budgets want to know if there is any ROI value in social media. A new study takes a look at ROI statistics in the USA. Here are the most interesting discoveries.
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HBO Names 360i to Handle Social Media Campaign - Advertising Age

HBO Names 360i to Handle Social Media Campaign - Advertising Age | Technologies for Small Business | Scoop.it
HBO has named 360i to create a campaign in social media, complementing its own capabilities.
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The secret psychology of effective social media relationships

The secret psychology of effective social media relationships | Technologies for Small Business | Scoop.it

The psychology of social media marketing 

SUMMARY: Social media marketing works because people are most invested in the relationships they've taken an active role in nurturing, Fausto Mendez writes. "This social media-based relationship between a brand and a customer isn't as strong as the connection between two real people, but it is much stronger than the relationship a customer forms with a brand through TV, print or Web ads," Mendez writes. 

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Melissa Moore's curator insight, April 2, 2013 4:42 PM

Why building relationships - even via FB, Pinterest or Instagram is so imporant.

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Social Media Meta Tags: How to Use Open Graph and Cards

Social Media Meta Tags: How to Use Open Graph and Cards | Technologies for Small Business | Scoop.it

Do you use title tags and meta description tags? Well of course you do because you already know about the meta tags that can help boost your search engine rankings. 

 

But did you know that meta tags actually affect your social media traffic?

 

Read More: http://www.quicksprout.com/2013/03/25/social-media-meta-tags-how-to-use-open-graph-and-cards/


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Randi Thompson's curator insight, March 27, 2013 9:27 AM

How are you using your websites title and meta description tags?  How do they effect search engine traffic?

CJ Referencement's comment, March 27, 2013 11:32 AM
Good Job !
2DiFore Marketing Solutions's curator insight, March 28, 2013 8:48 AM

Very interesting concept to help increase your traffic!!!