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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics | Adam Sherk

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics | Adam Sherk | Web 2.0 Social Media | Scoop.it
The best tools for keyword research and content planning. Useful options for keyword research, competitive analysis and monitoring search and social trends.
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7 Goal-Setting Tips and Strategies for Social Media Marketers

7 Goal-Setting Tips and Strategies for Social Media Marketers | Web 2.0 Social Media | Scoop.it
Danielle Prager listed a number of measurable social media goals
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37 indispensable E-commerce stats for 2017

37 indispensable E-commerce stats for 2017 | Web 2.0 Social Media | Scoop.it
A Smorgasbord of cutting-edge e-commerce stats to benchmark your business against 'It is the mark of a truly intelligent person to be moved by statistics'. Marketing topic(s):Ecommerce strategy. Advice by Robert Allen.
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7 Ways to Use Google Trends You've Never Thought of Before

7 Ways to Use Google Trends You've Never Thought of Before | Web 2.0 Social Media | Scoop.it
Google Trends Datastore
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30+ Fantastic Business Courses for Ecommerce Entrepreneurs - Ecommerce Platforms

30+ Fantastic Business Courses for Ecommerce Entrepreneurs - Ecommerce Platforms | Web 2.0 Social Media | Scoop.it
MIT OpenCourseWare
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Why The Blurring Lines Between Online And Offline Make The Physical World More Important Than Ever | AdExchanger

Why The Blurring Lines Between Online And Offline Make The Physical World More Important Than Ever | AdExchanger | Web 2.0 Social Media | Scoop.it
David R. Bell is a professor of marketing at the University of Pennsylvania’s Wharton School of Business. He will present his research at the upcoming Industry Preview 2016 conference in January at a session on the confluence of digital marketing and the real world. By day, David R. Bell is a professor of marketing at... Continue reading »
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User Explorer - Analytics Help

User Explorer - Analytics Help | Web 2.0 Social Media | Scoop.it
Examine individual-user behavior at the session level.Data for the User Explorer report is available from March 9, 2016 forward.
The report shows the top 10,000 users for the sorting criteria you appl
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What Is Conversion Rate Optimization?

What Is Conversion Rate Optimization? | Web 2.0 Social Media | Scoop.it
A quick, basic go-to guide on conversion rate optimization (CRO) for digital marketers who need to add some science to their SEO and content marketing art.
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Google Preferred

Google Preferred | Web 2.0 Social Media | Scoop.it
Google Preferred aggregates YouTube's top content, such as Michelle Phan and Good Mythical Morning, into easy-to-buy packages for brand advertisers.
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How to Find Your Customer's Pain Points - Copytactics

How to Find Your Customer's Pain Points - Copytactics | Web 2.0 Social Media | Scoop.it
How to find your customer’s pain points and reach out to and attract the core group of people who crave what you’re selling.
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A Beginner’s Guide to Facebook Insights

A Beginner’s Guide to Facebook Insights | Web 2.0 Social Media | Scoop.it
By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular.
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14 Most Important Metrics to Focus in Your Digital Marketing Campaign (Infographic)

14 Most Important Metrics to Focus in Your Digital Marketing Campaign (Infographic) | Web 2.0 Social Media | Scoop.it
The following infographic created by Digital Marketing Philippines will show you the top 14 most important digital marketing metrics that you should remember.
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How To Set Measurable Goals for Your Social Media Marketing

How To Set Measurable Goals for Your Social Media Marketing | Web 2.0 Social Media | Scoop.it
Social media marketing is crucial but "engagement" is hard to quantify. Here are some tips and tools for setting and tracking your social media KPIs.
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How to use Snapchat tricks to stun your friends (with instructions) - DailyTekk

How to use Snapchat tricks to stun your friends (with instructions) - DailyTekk | Web 2.0 Social Media | Scoop.it
This article contains the best Snapchat tricks, tips, hacks, and advice to take your snaps to the next level. Celebrity snapchats are going to have
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Marketing to Millennials: 6 Studies & Reports You Need to Read - Sprinklr

Marketing to Millennials: 6 Studies & Reports You Need to Read - Sprinklr | Web 2.0 Social Media | Scoop.it
Here are six resources that will help marketers better understand how to marketing to Millennials.
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How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

How to Create Detailed Buyer Personas for Your Business [Free Persona Template] | Web 2.0 Social Media | Scoop.it
Learn how to create buyer personas for your business with this research guide and persona template.
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Generational Market Segmentation (Business Reference Services, Library of Congress)

Annotated list of selected print and internet business resources related to market segmentation research, with special emphasis on generational marketing. Business Reference Services. Science, Technology, and Business Division. Library of Congress.
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Meet Generation Z: Forget Everything You Learned About Millennials

Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history! But Gen…
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6 Reasons Why Buyer Personas Are More Important Than Ever

6 Reasons Why Buyer Personas Are More Important Than Ever | Web 2.0 Social Media | Scoop.it
Struggling B2B organizations continue to lack understanding of their customers and prospects. Are buyer personas still relevant? Six reasons why they are.
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What impact do technologies have on the transformation from 4p's in the online enviroment?

 

The past couple of years have brought an increase development of the
information and communication technologies.
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How To Woo Millennials To Your Small Business

How To Woo Millennials To Your Small Business | Web 2.0 Social Media | Scoop.it
Millennials have gotten some bad press over the years, particularly in relation to business matters. But don’t let it fool you. These are high-value customers you absolutely want to attract to your business. The first thing to understand about millennials is that most of them aren’t kids anymore. They’re full-grown adults. [...]
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