The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC] | Technological Sparks | Scoop.it

Did you know that just over one quarter (27%) of organizations have a dedicated social media team, with almost two-thirds (65%) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR?

 

These findings come from a recent survey, which also revealed that a combination of relevant education and experience is the most sought-after quality for a company looking to hire someone to work in their social media department. Also, the vast majority of firms (86%) measure their social media ROI by standard metrics such as Likes and followers.

 

65% of organizations cite lack of time as their biggest stumbling block to social media success, and 87% say that increasing brand awareness is their number one goal.


Via Lauren Moss