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Facebook Posts Get Half Their Reach In 30 Minutes

Facebook Posts Get Half Their Reach In 30 Minutes | Technological Sparks | Scoop.it
A Facebook page post gets half its reach within just 30 minutes of being published. Here's how you can make the most of this short window.

Via Guillaume Decugis
Monica S Mcfeeters's insight:

No matter what your purpose is for sharing information whether personal parties and pics,  knowledge, news or sales this is good information to consider if your goal is to share with as many as possible.

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Nuava Solutions's curator insight, January 15, 2013 7:14 PM

For more information on Online Solutions, please visit our website or contact us.

Renee Baribeau's curator insight, January 28, 2013 12:13 PM

FB can not be your sole source of business network. Try getting out and shaking hands.

Gilbert Faure au nom de l'ASSIM's curator insight, May 5, 2013 11:43 AM

go curate!

Technological Sparks
Notable Ideas in Technology and General News About What's Happening On, Around and To the WEB
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Rescooped by Monica S Mcfeeters from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
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Big Idea 2015: Augmented Humanity & the Super Human

Big Idea 2015: Augmented Humanity & the Super Human | Technological Sparks | Scoop.it
Every year, LinkedIn asks us to submit Big Ideas. Big Ideas are meant to engender dream and wonder over the holidays for the coming year and fuel our innovation pipelines. So lets go big, or go home.This will be my last post for the year, Happy Holidays to my followers/readers and friends. Enjoy and see you all in 2015.I presume that you have caught a glimpse of augmented humanity already. The phrase coined by Google’s ex-CEO Eric Schmidt in 2010 describes a world where information, hardware and

Via Lionel Reichardt / le Pharmageek
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The problem with the data revolution in four Venn diagrams | The Guardian

The problem with the data revolution in four Venn diagrams | The Guardian | Technological Sparks | Scoop.it

21 December 2014 | With its poor understanding of data, the recent report from Ban Ki Moon’s independent advisory group is not a practical roadmap, argues Morten Jerven...


Via Jane Coffin
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Jane Coffin's curator insight, December 22, 4:49 PM

Interesting point made with respect to data that matters that can not be "counted"...

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Education technology thrives in Orlando - Orlando Sentinel

Education technology thrives in Orlando - Orlando Sentinel | Technological Sparks | Scoop.it
If there was one dominant theme at the recent IndieNomicon Expo for video games in downtown Orlando, it was that learning can and should be fun.
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The Big Picture Of Education Technology: The Padagogy Wheel

The Big Picture Of Education Technology: The Padagogy Wheel | Technological Sparks | Scoop.it
The Big Picture Of Education Technology: The Padagogy Wheel
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Here’s the strategy behind Airbnb’s mobile web redesign

Here’s the strategy behind Airbnb’s mobile web redesign | Technological Sparks | Scoop.it
Airbnb has redesigned its mobile web experience, bringing it into responsive union with its desktop website. The two applications will now work in synch, so changes made and features added to one will also appear on the other.
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Mobile phone firms agree £5bn deal with government to improve coverage

Mobile phone firms agree £5bn deal with government to improve coverage | Technological Sparks | Scoop.it
Sajid Javid secures deal with EE, O2, Three and Vodafone to ensure 90% of UK landmass has basic coverage by 2017 Continue reading...
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What we read about deep learning is just the tip of the iceberg

What we read about deep learning is just the tip of the iceberg | Technological Sparks | Scoop.it
The artificial intelligence technique known as deep learning is white hot right now, as we have noted numerous times before.
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Crowdfunding 101: Researchers use #SciFund Challenge to determine key ... - Phys.Org

Crowdfunding 101: Researchers use #SciFund Challenge to determine key ... - Phys.Org | Technological Sparks | Scoop.it
Everything you know about crowdfunding is wrong, at least according to researchers at UC Santa Barbara. And that, they add, is good news for scientists.
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Prezi now lets users deliver and watch live presentations from anywhere

Prezi now lets users deliver and watch live presentations from anywhere | Technological Sparks | Scoop.it
Web- and mobile-based presentation platform Prezi has just launched a new feature that allows users to deliver presentations remotely to audiences anywhere, in real-time.
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Rover discovery bolsters case for life on ancient Mars (+video)

Rover discovery bolsters case for life on ancient Mars (+video) | Technological Sparks | Scoop.it
Data from NASA’s Curiosity Rover suggests that, billions of years ago, Mars had long-lasting lakes that could have potentially sustained microbial life.
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Are You Listening Google, Facebook, Apple, Microsoft? Technology's Real ... - Huffington Post

Are You Listening Google, Facebook, Apple, Microsoft? Technology's Real ... - Huffington Post | Technological Sparks | Scoop.it
Moore's Law which was first espoused by Gordon Moore, co-founder of Intel, essentially and correctly predicted that technology speed and decreasing price would double every 18 months....
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Four ways that technology could destroy mankind - Telegraph.co.uk

Four ways that technology could destroy mankind - Telegraph.co.uk | Technological Sparks | Scoop.it
Stephen Hawking has warned that artificial intelligence could rise up and destroy mankind. Is he right? We look at four ways that technology could be the end of us
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Something to consider moving forward....

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WIRED’s Top 50 Cyber Monday Deals

WIRED’s Top 50 Cyber Monday Deals | Technological Sparks | Scoop.it
Fighting through aisles of angry shoppers ain’t everybody’s style. Neither is working on Monday morning. Some of us prefer to point-and-click our way to the best holiday deals.
The post WIRED’s Top 50 Cyber Monday Deals appeared first on WIRED.
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Facebook drops Microsoft's Bing from Facebook search results | Mary Jo Foley | ZDNet.com

Facebook drops Microsoft's Bing from Facebook search results | Mary Jo Foley | ZDNet.com | Technological Sparks | Scoop.it

As first reported by Reuters on December 12, Facebook has stopped showing Microsoft Bing search results within Facebook.

Instead, Facebook is now using its own search technology, which is focused on searching Facebook content, rather than Bing.

Microsoft and Facebook officials have both confirmed the switch has happened and that Facebook is no longer showing Bing Web search results in Facebook search. Microsoft execs have said the two companies will continue to partner in other areas.

Microsoft invested $240 million in Facebook in 2007. The two companies have worked together on a variety of projects, including advertising initiatives, as well as a deal to incorporate Facebook data into Bing search results.

As of 2013, Facebook was not using Bing to power Facebook's graph search. At that time, Facebook still was using Bing to generate Web search results last year.


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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Social Media Platforms and Techniques for Medical Practices

Social Media Platforms and Techniques for Medical Practices | Technological Sparks | Scoop.it

In my previous post I talked about the benefits of using social media in a medical practice and I said that the next post in the series would take a look at the tools, techniques, and social media platforms you should use to help you realize the benefits of social media. This will not be an exhaustive look at social media platforms or the way to get the most out of them. However, it will be a good place for you to start and will offer some techniques that those who’ve started might not have heard about.

First, a word of warning. When starting to work with social media, be sure to pace yourself appropriately. As you start working with a specific social media platform, you might want to start “sprinting” and dive really deep into the product. That’s a great way to develop a deep understanding of the platform, but it’s not sustainable. After doing a deep dive into a social media platform, find a sustainable rhythm that your practice can sustain long term.

Social media is a marathon, not a sprint.

Facebook – With nearly 800 million active users, it’s hard to ignore the power of Facebook. Given these numbers, the majority of patients are on Facebook and they’re likely talking with their friends about their doctors. Unlike many other social media platforms, most people are connected to their real life friends on Facebook. That means the focus of your work on Facebook should be to help your most satisfied patients be able to remember to share this with their friends as the need arises.

On Facebook this usually takes the form of a practice Facebook page that your patients can “like.” Invite your patients to like your Facebook page when they’re in your office or through your patient portal. You can even test some Facebook advertising using your internal email list to get your patients to like your page. However, the most important thing you can do is to make sure you regularly update your Facebook page with quality content. That way, they will want to like your page when they find it.

When it comes to content, put yourself in the shoes of your patients and think about what content you would find useful as a patient. Don’t be afraid to post things that represent the values of your practice, but may not be specific to your practice. In most cases, what you’re sharing on Facebook is more about helping that patient remember your practice as opposed to trying to sell them something. For example, it’s more effective to post something entertaining that your patients will like and comment on than it is to post some dry sales piece that they’ll ignore.

Twitter – Similar to Facebook, you want to create a two step process with Twitter. First, think about content you can post to your Twitter feed that would be useful to your patients and prospective patients. No matter what marketing methods you employ to increase Twitter followers, if your Twitter account isn’t posting interesting, useful, funny, entertaining, or informative content, then no one will follow you.

Second, find and engage with people in your area that could be interested in the services you offer. Finding them is pretty easy thanks to the advanced Twitter search. When you first start on Twitter you’re going to want to spend a bit of time on that search page as you figure out what search terms (including location) are going to be most valuable to your clinic. Sometimes you’ll have to be creative. For example, if you’re an ortho doctor, you might want to check out search terms and followers of a local youth rec league.

Once you find potential patients on Twitter, follow them from your account and engage with those you find interesting. Just to be clear, a tweet saying “Come visit our office: [LINK]” is not engagement. Offering them answers to their questions or links to appropriate resources (possibly on your website, blog, or Facebook page) is a great form of engagement. You’ll be amazed how consistently following and engaging with potential patients over time will build your Twitter profile. Once they’ve followed your account, you have created a long term connection with that person.

As I suggested in my previous post, Twitter can be a great way to find patients, but it can also be a great way for your practice to connect and learn from peers and colleagues. I’d suggest using different accounts for each effort. The tweets you create for each will likely be quite different so don’t mix the two. However, the same search and engagement suggestions apply whether you’re connecting with patients or colleagues. The search terms will just be quite different.

Physician Review/Rating Websites
There are dozens of physician rating and review websites out there today. Some of the top ones include: Health Grades, Angie’s List, ZocDoc, Yelp, Google Local, and many more. Which of these websites you should engage with usually depends on where you live. In most cases one or two of these websites are dominant in a region. For example, Yelp is extremely popular in San Francisco while Angie’s List is very popular in the south.

Discovering which one is most popular in your region is pretty easy. Many of your patients will have told you that they found your practice through these sites. However, you can also do a search on each of these services and see which ones are most active. A Google search for your specialty and city is another way for you to know which services are likely popular in your area.

Many of these sites will let you claim your profile and be able to respond to any reviews. Do it (although, don’t pay for it). Responding to reviews is a powerful way to engage your patients. If they post a bad review, keep calm and show compassion, understanding, and a willingness to help and that bad review will become good. Plus, that negative review could be an opportunity for you to improve your practice. If they post a good review, show gratitude for them trusting you as their doctor.

Once you’ve discovered which website is most valuable in your region, encourage your satisfied patients to go on that site and post a review of your practice. In some cases that might be handing the patient a reminder to rate you as they leave. In other cases, you might send them an email after their visit asking for them to review you on one of these sites. With mobile phones being nearly ubiquitous, a sign in the office can encourage a review as well.

Summary
There are hundreds of social media platforms out there today. However, if you focus on the platforms and techniques I mention above, you’ll be off to a great start. Mastering these techniques will make sure you get the most value out of your social media efforts.



Via Plus91, Lionel Reichardt / le Pharmageek
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A must-watch 4-minute explainer of the entire Tolkien universe

A must-watch 4-minute explainer of the entire Tolkien universe | Technological Sparks | Scoop.it
J. R. R. Tolkien's posthumous The Silmarillion describes the universe where The Hobbit and The Lord of the Rings take place. It has all the secrets of Middle Earth, from individual characters to the genesis of wizards, elves, orcs, or men.
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This Will Revolutionize Education

Many technologies have promised to revolutionize education, but so far none has. With that in mind, what could revolutionize education? These ideas have been...
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Lumia Denim update arrives, bringing Cortana and better pictures

Lumia Denim update arrives, bringing Cortana and better pictures | Technological Sparks | Scoop.it
Good news if you own a Lumia 830, 930, Icon or 1520 smartphone: Microsoft said Thursday it has started to roll out the Lumia Denim software update in some regions.
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The North Korea-Linked Sony Hack May Be Costliest Ever For A US Company - Business Insider

The North Korea-Linked Sony Hack May Be Costliest Ever For A US Company - Business Insider | Technological Sparks | Scoop.it
The unprecedented hack of Sony Pictures which a...
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Maximizing the benefits of cloud-based pay TV strategies - CED

Maximizing the benefits of cloud-based pay TV strategies - CED | Technological Sparks | Scoop.it
With an abundance of cloud-labeled technology solutions vying for pay TV distributors’ attention, it’s more important than ever that operators be able to filter the hype by setting performance benchmarks reflecting the true requirements of a...
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Google will now label mobile-friendly websites directly in Search results

Google will now label mobile-friendly websites directly in Search results | Technological Sparks | Scoop.it
There’s nothing worse than getting a desktop website when you’re on your phone, so Google’s got a solution. A new feature in Google Search adds “mobile-friendly” to the description of results that are optimized for your phone.
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Nearly 3 billion miles away, a space probe awakens

Nearly 3 billion miles away, a space probe awakens | Technological Sparks | Scoop.it
NASA's New Horizons space probe has successfully woken up from hibernation as it closes in on Pluto and its satellites.
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Locked Away for Years, Skeleton's Secrets Rewrite Prehistory of North America

Locked Away for Years, Skeleton's Secrets Rewrite Prehistory of North America | Technological Sparks | Scoop.it
The bones of Kennewick Man, found in 1996 but not available for study until 2002, show that he was a long-distance traveler.
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The future of marketing depends on ideas, not tinkering with technology - The Guardian

The future of marketing depends on ideas, not tinkering with technology - The Guardian | Technological Sparks | Scoop.it
Drones that deliver parcels? Tweeting house plants? An over-reliance on digital strategists and creatives in marketing means we are losing focus
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Why BuzzFeed Doesn’t Follow The Rules On URLs

Why BuzzFeed Doesn’t Follow The Rules On URLs | Technological Sparks | Scoop.it
BuzzFeed has created a new way to encourage readers to share its articles, according to a recent article on Digiday.
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