When the new Apple TV was unveiled last September, it represented a massive leap for the company’s digital media player set-top box, which previously had not seen a significant upgrade since 2012. While the box itself looked basically the same, only thicker, it packed more powerful internals and a game-changing remote called Siri Remote that, yes, brought Siri to the Apple TV, but also made navigation much faster by introducing a touch pad as the primary means of moving around the OS. And speaking of that OS…
The fourth-generation Apple TV ditched the old, closed OS for a completely new OS called tvOS, which is based off iOS. tvOS allows for not just more baked-in features, including Siri search, but opened up the Apple TV platform to developers, allowing them to create apps and games for the Apple TV.
Yet despite its promise, tvOS seemed unfinished, as if it were rushed out to meet a sales deadline. Both developers and users complained about a lack of basic features in the OS along with software bugs. The criticisms of Apple’s software have not been limited to the Apple TV alone as of late, either. As Walt Mossberg penned in an op-ed recently, complexity, feature gaps, and bugs have crept into Apple’s software across devices.
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From this week Instagram has enabled the feature that most of the Instagram user were asking for quite some time. Users now can switchbetween multiple accounts on Instagram app. Social media users and digital marketers are going to be rejoice about this feature.
Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an omnichannel world.
Marketers are investing billions in technology in the pursuit of true omnichannel marketing, which we all know is important — I’m just not sure we all know what omnichannel means or what it looks like in practice. Let’s take a step back and explore the real definition of omnichannel marketing, and how you can take advantage of it in 2016....
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