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Technological Sparks
Notable Ideas in Technology and General News About What's Happening On, Around and To the WEB
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Rescooped by Monica S Mcfeeters from Just Story It! Biz Storytelling
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The Danger of a Single Story

The Danger of a Single Story | Technological Sparks | Scoop.it

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.

 

OMG -- what an amazing video! It is about 12 minutes long -- and eloquent plus thought-provoking. It is inspiring and heartfelt. I know this will feed you well.

 

Here is how to view it through the lense of small business, enterprises, non-profit work, or social cause entrepreneurship:

There is not one story, but multiple stories of different people that together create or organization -- whether you are a sole proprietor, nonprofit or a multinational corporation. You would think that is obvious, but I can't tell you how frequently people come to me for their 'story' -- their one, defining story. But thinking that way is dangerous and extremely limiting -- and untimately not successful as this Chimamanda explains. There are your stories, stories of customers, stories of partners, stories of staff, stories of stakeholders, etc...

 

The tone of today's marketing/branding efforts reflects more the shallowness of story instead of its depth. Depth comes from the many stories, not the 'one'. We instead must engage with ALL the stories otherwise we rob people of their dignity, respect and humanity. That thievery does not create meaningful relationships -- and we are all in the age of relationship building/sustaining if you haven't figured that out yet. 

 

Over-storying happens all the time -- to silence different voices for the sake of efficiency. The result? Stereotypes that while true, are woefully incomplete. This ultimately creates an inability to reach and engage with more people/markets in your business.

 

Stories in organizations and public life can be used to dispossess and malign (our current political climate?) or to bring together and empower. There are dangers in storytelling -- yes, even in business -- and care must be taken so we hear and can operate from a balance of stories for the health and well-being of the organization.

 

In the end, your success in working with stories for engagement, connection and meaningful relationship is all about awareness, intent, and deep listening -- and getting really smart about the power of storytelling. Enjoy watching this video about the depth, richness, and beauty of storytelling that will help you truly engage with those around you.

 

As Chimamanda says at the end, reject the single story and regain a kind of paradise.

 

Many thanks to Gregg Morris who originally curated this for his Story and Narrative scoop.it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Gregg Morris, Karen Dietz
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Karen Dietz's comment, June 12, 2012 10:40 AM
Many many thanks for finding and scooping this Gregg! It is awesome and I've downloaded it into my personal collection also. Wonderful, wonderful ...
Rescooped by Monica S Mcfeeters from Just Story It! Biz Storytelling
Scoop.it!

5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core

5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core | Technological Sparks | Scoop.it
As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human...

 

Is your business a humanist business? Not sure? Then you'd better find out by reading this article.

 

Why did I curate this piece? Because if you are seriously working with stories with any depth, then you are connecting with the core of our humanity. There is both beauty there and ugliness.

 

So how do you get your head wrapped around this so you can continue to work with stories to connect, empower, survive, and thrive? Well, if you are operating from the principles given here, you will succeed:

Empathy -- a core ingredient and outcome of story work. Community -- building a 'social mind' based on trust and collaboration Morality -- walking your talk is the only sustainable position in today's business, says the author. This happens with actualized values, purpose, and character. Creativity -- working with chaos, uncertainty, and dreaming -- which BTW is much more fun and produces better results than 'innovation'. Aspiration -- the realms of the imagination and hope, and creating alignment between org aspiration and employee passions (and I think customer passions, too).

 

Like the author says, "As the new millennial workforce demands meaning over money, and prefers employers that are different by making a difference, humanist businesses shift their organizational rationale from productivity to impact, from excellence to significance."

 

Actually, these desires belong to more than just the millennial workforce, so don't limit yourself there.

 

More wonderful food for thought this week :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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