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Technological Sparks
Notable Ideas in Technology and General News About What's Happening On, Around and To the WEB
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Rescooped by Monica S Mcfeeters from The 21st Century
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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | Technological Sparks | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Via Dr. Susan Bainbridge
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Joseph Pomponio's curator insight, March 3, 2013 5:08 AM

A very remarkable chart.

Janet Ilko's curator insight, March 3, 2013 11:58 AM

Going to share with students, look at the growth of pinterest for example, wow! And 1 billion on Facebook?? Crazy!

Alison D. Gilbert's curator insight, March 3, 2013 12:41 PM

How true.

Rescooped by Monica S Mcfeeters from Just Story It! Biz Storytelling
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Technological Sparks | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
Rescooped by Monica S Mcfeeters from The 21st Century
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5 Better Ways to Network on Twitter and LinkedIn - Forbes

5 Better Ways to Network on Twitter and LinkedIn - Forbes | Technological Sparks | Scoop.it
Social media is great for networking, but it can also feel totally overwhelming. Here are a few ways to sift through the noise and find the people and conversations that you should be engaged with.

Via Dr. Susan Bainbridge
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Rescooped by Monica S Mcfeeters from The 21st Century
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Social Media Is More Addictive Than Alcohol And Smoking?? [Study]

Social Media Is More Addictive Than Alcohol And Smoking?? [Study] | Technological Sparks | Scoop.it
Social media has made everyone its fans. It’s beyond belief to know that the average time spent by users on Facebook is 405 minutes every month which is equal to nearly 81 hrs in a year.

Via Dr. Susan Bainbridge
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Brittany Skinner's curator insight, January 25, 2013 8:56 AM

An interesting infographic that highlights the notion social media gratification, and the addictive qualities that arise from talking/posting things about oneself. The author claims that "resisting twitter, facebook and other social media sites was harder than other urgues, including, smoking, drinking, spending money, sleeping and sex." Personally, i find this psychological effect fascinating.

Rescooped by Monica S Mcfeeters from The 21st Century
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Study: Young People More Inclined To Choose Social Media Over Sex

Study: Young People More Inclined To Choose Social Media Over Sex | Technological Sparks | Scoop.it

The University of Chicago study that's "arousing interest" found that checking Facebook or Twitter is more alluring than sex for those immersed in the Internet age.


Via Dr. Susan Bainbridge
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