Technological Sparks
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Technological Sparks
Notable Ideas in Technology and General News About What's Happening On, Around and To the WEB
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Rescooped by Monica S Mcfeeters from Just Story It! Biz Storytelling
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Technological Sparks | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core

5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core | Technological Sparks | Scoop.it
As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human...

 

Is your business a humanist business? Not sure? Then you'd better find out by reading this article.

 

Why did I curate this piece? Because if you are seriously working with stories with any depth, then you are connecting with the core of our humanity. There is both beauty there and ugliness.

 

So how do you get your head wrapped around this so you can continue to work with stories to connect, empower, survive, and thrive? Well, if you are operating from the principles given here, you will succeed:

Empathy -- a core ingredient and outcome of story work. Community -- building a 'social mind' based on trust and collaboration Morality -- walking your talk is the only sustainable position in today's business, says the author. This happens with actualized values, purpose, and character. Creativity -- working with chaos, uncertainty, and dreaming -- which BTW is much more fun and produces better results than 'innovation'. Aspiration -- the realms of the imagination and hope, and creating alignment between org aspiration and employee passions (and I think customer passions, too).

 

Like the author says, "As the new millennial workforce demands meaning over money, and prefers employers that are different by making a difference, humanist businesses shift their organizational rationale from productivity to impact, from excellence to significance."

 

Actually, these desires belong to more than just the millennial workforce, so don't limit yourself there.

 

More wonderful food for thought this week :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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The World’s First and Only Completely Honest Résumé of a Graphic Designer.

The World’s First and Only Completely Honest Résumé of a Graphic Designer. | Technological Sparks | Scoop.it

Objective: My objective is the Truth with a capital T, mentally composed in Bodoni or, on the weekends, Garamond. I believe dishonest design is t...

 

Wow! Talk about authenticity! Do you have the guts to do what this guy did with your resume? Well, I'm thinking about it.

 

I don't know how this worked, but frankly it is wonderfully refreshing. And I think any employer who would discount this is crazy. But then again, that's me :)

 

Enjoy reading this piece on this lovely Friday -- and get inspired!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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The Danger of a Single Story

The Danger of a Single Story | Technological Sparks | Scoop.it

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.

 

OMG -- what an amazing video! It is about 12 minutes long -- and eloquent plus thought-provoking. It is inspiring and heartfelt. I know this will feed you well.

 

Here is how to view it through the lense of small business, enterprises, non-profit work, or social cause entrepreneurship:

There is not one story, but multiple stories of different people that together create or organization -- whether you are a sole proprietor, nonprofit or a multinational corporation. You would think that is obvious, but I can't tell you how frequently people come to me for their 'story' -- their one, defining story. But thinking that way is dangerous and extremely limiting -- and untimately not successful as this Chimamanda explains. There are your stories, stories of customers, stories of partners, stories of staff, stories of stakeholders, etc...

 

The tone of today's marketing/branding efforts reflects more the shallowness of story instead of its depth. Depth comes from the many stories, not the 'one'. We instead must engage with ALL the stories otherwise we rob people of their dignity, respect and humanity. That thievery does not create meaningful relationships -- and we are all in the age of relationship building/sustaining if you haven't figured that out yet. 

 

Over-storying happens all the time -- to silence different voices for the sake of efficiency. The result? Stereotypes that while true, are woefully incomplete. This ultimately creates an inability to reach and engage with more people/markets in your business.

 

Stories in organizations and public life can be used to dispossess and malign (our current political climate?) or to bring together and empower. There are dangers in storytelling -- yes, even in business -- and care must be taken so we hear and can operate from a balance of stories for the health and well-being of the organization.

 

In the end, your success in working with stories for engagement, connection and meaningful relationship is all about awareness, intent, and deep listening -- and getting really smart about the power of storytelling. Enjoy watching this video about the depth, richness, and beauty of storytelling that will help you truly engage with those around you.

 

As Chimamanda says at the end, reject the single story and regain a kind of paradise.

 

Many thanks to Gregg Morris who originally curated this for his Story and Narrative scoop.it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Karen Dietz's comment, June 12, 2012 10:40 AM
Many many thanks for finding and scooping this Gregg! It is awesome and I've downloaded it into my personal collection also. Wonderful, wonderful ...
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Conversation Starter: How Intimate Are You? (Hint: Story Sharing)

Conversation Starter: How Intimate Are You? (Hint: Story Sharing) | Technological Sparks | Scoop.it
The root cause of organizational dysfunction is often distance — the distance between leaders who communicate in a top-down fashion and employees who develop a sense of estrangement from those leaders.

 

Here is a quick read with some powerful points to make: leaders fall short as communicators, yet following these tips will help set leaders on the right path to connecting, engaging with, and moving people.

 

Now that sounds pretty one-sided but here's the truth that this article also conveys -- if you follow the author's advice, you will be just as changed by the stories you hear as by the stories you tell.

 

That's where the magic of stories lay -- within the story sharing. If you use the principles in this article (listening more & better, small groups, show trust, authenticity), you will close that leadership gap and be as deeply affected by the process as your ability to deeply affect others.

 

Hmmmm -- now that's something to think about! Are you game?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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