This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!
Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017:
1. Content Marketing Re-constructed
If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. The world of 2017 will look nothing like the marketing world of 2015. These trends will be forcing dramatic change....Read more: click image or title.
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Via Jeff Domansky, Marc Kneepkens