"Stop multitasking. I’ve stopped using instant messenger while I have email open or when I’m talking on the phone. It’s time to stop cheapening the value of communication through multitasking. And walking while texting is downright dangerous especially in a congested city like Chicago, where I work. So — no more of that."
While Twitter and texting appear to be reducing our communications skills to the level of a grunt, there has been a spate of TV spots in which the power of the long copy has been applauded by the industry, consumers and award juries alike.
Spots like the multi-lauded “Born of Fire” spot for Chrysler by Wieden +Kennedy, which gave Detroit, a city considered lost for decades now, something to be proud of. These words didn’t just sell a car, they uplifted an entire city.I remember watching this ad in the jury room in Cannes and feeling the hairs on my arm stand up. It was also interesting that the power of the words were not lost on the international jury. Jokes and special effects used to be the way to win at Cannes. Maybe not so anymore....
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