As predicted, Amazon Prime has joined the ranks of music streaming services today as its new Prime Music service has now gone live. Let’s look at the pros and cons of the Prime Music as it now appears.
Although it’s not publicly stated, it’s reported that Amazon Prime currently has somewhere around 10 million subscribers in the US and around 20 million worldwide. If all were to suddenly engage in Prime Music that would immediately make the service one of the major players in the streaming music world.
The big question is, how many of its subscribers will actually care that they even have the music feature available? Will adding music discourage subscriber churn or even increase its subscriber base? These are just a few of the more interesting questions when it comes to Amazon Prime Music. That said, there’s another new streaming music service now available, and that’s a good thing for the music business....
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