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5 Content Marketing Lessons from Rick Springfield | New Media Insights Blog

5 Content Marketing Lessons from Rick Springfield | New Media Insights Blog | M-learning, E-Learning, and Technical Communications | Scoop.it
An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching Rick Springfield enthrall the conference attendees at the
Danielle M. Villegas's insight:

How can you not like an article that draws comparisons to Content Marketing and Rick Springfield? Thanks to @scottabel for this article. 

--techcommgeekmom

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M-learning, E-Learning, and Technical Communications
A collection of all the tech comm topics I find most timely or helpful, with a special emphasis on e-learning and m-learning
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4 Steps for Figuring Out Your Next Step

4 Steps for Figuring Out Your Next Step | M-learning, E-Learning, and Technical Communications | Scoop.it
Are you looking for a new job? First, the good news... you have a lot of choices! According to Fortune Magazine, the 25 ‘Best Companies’ with the most openings are each looking to fill more than 1,200 jobs in 2015. And Entrepreneur Magazine tells us that now is the best time to start our own businesses, due to tech advancements and recent upticks in the economy and lending.Now for the bad news... you have a lot of choices! Should you compromise on the job title you want for a big company brand n
Danielle M. Villegas's insight:

This is written by one of the instructors I had for my digital marketing class this past semester. As I am figuring out my next steps (and I think I know what I'm doing, which I'll be documenting on the blog soon), there is some good advice for anyone looking for their next gig. It's not easy by any stretch of the imagination. But these are some solid basics that I'm going to be reviewing as I figure out my own path forward...

 

Take a look...

--techcommgeekmom

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The Counterpoint of Content Flow | The Content Wrangler

The Counterpoint of Content Flow | The Content Wrangler | M-learning, E-Learning, and Technical Communications | Scoop.it
Danielle M. Villegas's insight:

Compliments of The Content Wrangler-- this article by Karl Montevergen is interesting because of how Karl talks about what content flow is, and how it works. I like his analogy quite a bit, and I think he generally explains it well. Take a good look at this article. It's worth the read! 

--techcommgeekmom

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How To Build A Successful Blog While You Have A Full Time Job

How To Build A Successful Blog While You Have A Full Time Job | M-learning, E-Learning, and Technical Communications | Scoop.it
Most people who start a blog dream about making it a full time job, with full time income- but worry that they won't be able to build a successful blog while juggling a 40+ hour a week position.  Can you do both? Should you do both?  Most successful bloggers had to start their labor of love while still holding down a job and in fact, I highly recommend that you start building your blog as a serious side hustle before it becomes a full time gig. You can, you should, you will!So, wondering how to
Danielle M. Villegas's insight:

There are great strategies in this article, some of which I'm still learning how to do myself! Some of these I have done, but I had to learn it organically (aka "the hard way"). Still, I do believe this is possible. I'd like to think that TechCommGeekmom is a successful blog, and I've made it work so far. 

 

Check it out, as there are some good tips in here. 

--techcommgeekmom

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Valary Oleinik's curator insight, May 21, 9:04 AM

No nonsense suggestions for turning your passion into a plan of action and moving toward your purpose.

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5 critical components of a blog post

5 critical components of a blog post | M-learning, E-Learning, and Technical Communications | Scoop.it
Blogging is becoming increasingly important for individuals and brands.While there are dozens of articles and resources discussing the importance of blogging, many people find themselves overwhelmed with where and how to start writing a blog post.Many people sit down to write and then find themselves riddled with questions such as:What is the ideal length of a post?Should I use photos? How do I optimize it for search?Below, I will tackle all of those questions and provide some insight into the f
Danielle M. Villegas's insight:

This article, which I found on LinkedIn, provides a good set of basic rules to follow when creating blog posts. So much is lost, but it's really not that hard. It's often over-thought. This article shows how to bring things back down to earth. 

--techcommgeekmom

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Sonia Santoveña's curator insight, May 21, 2:14 AM

añada su visión ...

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Localizing the User Experience to Improve ROI

Localizing the User Experience to Improve ROI | M-learning, E-Learning, and Technical Communications | Scoop.it
Localizing the User Experience to Improve ROI...
Danielle M. Villegas's insight:

Great article that came to me by way of Scott Abel, The Content Wrangler, on Facebook.  The article makes a great point that seems like it would be obvious, but it's not always as apparent as to how to achieve this goal. The article outlines several great steps to accomplish this. 

 

Read it! 

--techcommgeekmom

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Personalize? Or Persona-ize? Yes! -

Personalize? Or Persona-ize? Yes! - | M-learning, E-Learning, and Technical Communications | Scoop.it
Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you. – Intelligent Content
Danielle M. Villegas's insight:

Marcia Riefer Johnston has written a great article here. Personas are something that I learned about both in content strategy and digital marketing classes, so it was interesting to see both perspectives presented here on the pros and cons of creating them. It can be confusing, but I think both Robert and Scott have made some compelling arguments here. 

 

What do you think? Include your comments below!

--techcommgeekmom

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Assessing old libraries--where's the content audit?

Assessing old libraries--where's the content audit? | M-learning, E-Learning, and Technical Communications | Scoop.it
One of the first places that I went to during my holiday in Ireland was to University of Dublin, Trinity College. Why would I visit there? Trinity College is a world-famous university the likes of ...
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Online Student Again, Part 11: I passed! 

Online Student Again, Part 11: I passed!  | M-learning, E-Learning, and Technical Communications | Scoop.it
After a delay due to server hacks at Rutgers University, I finally got my grades while I was vacationing in Ireland. My final grade was a B+ for my Digital Marketing class! While in recent years, I...
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You can now embed and play MS-DOS games directly in a tweet

You can now embed and play MS-DOS games directly in a tweet | M-learning, E-Learning, and Technical Communications | Scoop.it
The Internet Archive’s treasure trove of MS-DOS computer games can be embedded and played in tweets, in addition to your browser.
Danielle M. Villegas's insight:

Here's some geeky goodness. Why am I posting this here? Because I can. 

 

Enjoy. 

--techcommgeekmom

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Matheus Cavalieri's curator insight, May 1, 8:30 AM

;)

Pickard's curator insight, May 1, 11:22 AM

Wow this is amazing! :)

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Why do ambitious women have flat heads?

Why do ambitious women have flat heads? | M-learning, E-Learning, and Technical Communications | Scoop.it
Dame Stephanie Shirley is the most successful tech entrepreneur you never heard of. In the 1960s, she founded a pioneering all-woman software company in the UK, which was ultimately valued at $3 billion, making millionaires of 70 of her team members. In this frank and often hilarious talk, she explains why she went by “Steve,” how she upended the expectations of the time, and shares some sure-fire ways to identify ambitious women …
Danielle M. Villegas's insight:

Thanks to Yvonne Wade Sanchez for posting this on the Women in TechComm group on Facebook. 

 

Dame "Steve" is my new heroine. From one autism mom to another, thank you for doing all that you do to break down walls as an advocate for women in IT as well as an advocate for autism needs. You show us how it really should've been done all along, and you did it well before anyone else. 

 

Take the 13:39 minutes to watch this. Fantastic story and person. 

--techcommgeekmom

 

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Sophie Medina's curator insight, April 28, 10:00 AM

I'm a big fan of this heroine.... Great human being, mother and extremely smart woman... It remembers me my unique sister!

Pam Levitt's curator insight, April 29, 12:39 PM

I am sorry that it took me so long to "meet" Dame Steve. She is remarkable in every way...from her flat head to her gigantic heart. What a role model for CEO/entrepreneurs! WOW. 

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Social Media: The Bottomless Bank Vault

Social Media: The Bottomless Bank Vault | M-learning, E-Learning, and Technical Communications | Scoop.it
I know what you're thinking. "Here we go again!" Social media, the one topic everyone likes to discuss but no one really understands from a business perspective. But I'm going to be bold and tell you that I became the No. 1 real estate agent in the nation because of my social media; $3.5 billion dollars in closed sales don't lie. So give me a minute to explain, and hopefully at the end of this you will give me a thumbs up, and more importantly, access your own bottomless bank vault tha
Danielle M. Villegas's insight:

Heaven knows that one of my guilty pleasures when I have free time (which isn't too much these days), I like watching the evening line-up on the Bravo channel. Fredrik Eklund, the writer of this article and one of the stars of Bravo's show, "Million Dollar Listing: New York", is an over-the-top personality, so when I saw this article and that it was written by him, I rolled my eyes . I did that because of his claim of being the #1 real estate agent in the nation. This might be true, but I would try to be a bit more humble about something like that. But that's my personality--I will let people know about great things I do, but I'm not about to think that I'm bigger or grander than anyone else about it, even if people tell me that I'm the "it" girl. I've seen Eklund on TV enough to know he's not above shameless self-promotion. So I was curious, if nothing else, to see if he actually had some words of wisdom here, or if it was actually a big plug to promote himself. 

 

You can imagine my surprise when I read a great, relatable article about social media and how he uses it, and how easy it really is to use as a marketing tool. It comes down to providing a personal touch, which is something I've often said is missing from corporate social media blasts, no matter the outlet, and has been verified by what I learned in my digital marketing class over the past few months. Eklund actually has some great advice here that is easy to follow, and he's proof that it works! 

 

Read this, and tell me what you think of his advice. I think he's spot-on from a marketing perspective. 

--techcommgeekmom

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‘They,’ the Singular Pronoun, Gets Popular

‘They,’ the Singular Pronoun, Gets Popular | M-learning, E-Learning, and Technical Communications | Scoop.it
Copy editors, dictionary officials and language experts seem to be coming around to using the gender-neutral ‘they’ in the singular, instead of ‘he or she.’
Danielle M. Villegas's insight:

I used to be "old school" about the use of  "they" as described in this article. I would certainly use it in speech, but I would never use it in written content. But as this article points out, as I become more aware of transgender issues, it makes total sense to use "they". I would rather refer a person as "they" than "it" because "it" refers to a thing, and a person is far from a thing. 

 

What's your take on this? Would this be a positive or negative evolution in the English language? Add your comments below. 

--techcommgeekmom

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What's the Best Use of Your Time on Social Media?

What's the Best Use of Your Time on Social Media? | M-learning, E-Learning, and Technical Communications | Scoop.it
How can you best spend 30 minutes on online marketing? Here are four ideas for the ultimate in social media time management.
Danielle M. Villegas's insight:

Koka Sexton posted this on Twitter, and connected me with Kevan Lee's article here. Kevan also wrote the other great article for Buffer that I posted yesterday, so this guy obviously has some great ideas on how to convey how the process of blogging and social media can be done. I recommend reading this article because there are some good ideas, and it shows that you don't have to spend an eternity on social media to make it good. Kevan has some great tips here. 

--techcommgeekmom

 

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Valary Oleinik's curator insight, April 17, 9:24 AM

I often suggest that people develop a 30 minute (or whatever length they want) long plan as part of their personal learning environment. They are worried at first about being overwhelmed by the waves of information from social media but I assure them that the water will still be there and they can just dip their toes in as they see fit to help stay current of their area of interest or influence.

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10 Speaking and Writing Errors That Erode Your Credibility

10 Speaking and Writing Errors That Erode Your Credibility | M-learning, E-Learning, and Technical Communications | Scoop.it
Want people to perceive you as intelligent and well educated? Don't get caught using these improper expressions.
Danielle M. Villegas's insight:

Thanks to Craig Cardimon for finding this one. I agree with all of these, especially the last three which are the most common mistakes, EXCEPT for #5.  It IS pronounced "for-tay" because it's for the Italian word that means strong or strength. It's used in music all the time! So, it's being prounounced correctly in Italian when it's said as "for-tay". It's similar to the use of French word, passé (pronounced pass-ay). The problem that word is that accent marks on the final "e" of each word is often not used since American/English QWERTY keyboards don't have that letter readily available. . 

 

So guess what, author? Your co-worker was WRONG. I even looked it up to be sure. It's right in Bing Translator and the dictionary, for pity's sake. Maybe next time you can look it up, too. 

--techcommgeekmom

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Venkatesh Iyer (venkyiyer.com)'s curator insight, May 24, 1:29 AM

Make speaking and writing correct your forte.

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The Power of Social Media: Batkid

I received an email today promoting a new movie that's coming out at the end of June.  It's a feel-good story in the end, and you might have read about it in the news several months back, like I di...
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5 Ways to Ensure You Are Writing Intelligent Content

It's one thing to write content for your content marketing efforts, and it's another to write intelligent content.
Danielle M. Villegas's insight:

The STC posted this in their newsletter, having curated it from the Huffington Post (and I, in turn, am curating this content myself now). Intelligent content seems self-explanatory, but it isn't always as obvious as it seems. The author of this article lays down some great basic guidelines here that are truly the crux of writing for an intelligent content strategy. 

 

Do you agree with these 5 guidelines, or do you think there are more? Include your comments below. 

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Content Types: What Can They Do for You? Examples From Noz Urbina -

Content Types: What Can They Do for You? Examples From Noz Urbina - | M-learning, E-Learning, and Technical Communications | Scoop.it
What are content types? And what can they do for you? Here are some examples from author and content strategist Noz Urbina. – Intelligent Content
Danielle M. Villegas's insight:

Great article written by Marcia Riefer Johnston at CMI regarding content types according to Noz Urbina. You might know Noz from the book he co-wrote with Rahel Bailie, "Content Strategy: Connecting the dots between business, brand, and benefits."  Noz provides three common examples of different content types, and how they are structured. This is definitely worth a read. 

--techcommgeekmom

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An American in Ireland: An experience in globalization and localization

An American in Ireland: An experience in globalization and localization | M-learning, E-Learning, and Technical Communications | Scoop.it
I'm now back from my 10-day trip to Ireland, and it was certainly an adventure. While there are parts of the US that have bilingual signs around due to the large Hispanic populations in areas, I th...
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Are You a Copywriter or a Content Strategist?

Are You a Copywriter or a Content Strategist? | M-learning, E-Learning, and Technical Communications | Scoop.it
Writing is a strategic activity.
Danielle M. Villegas's insight:

This article came to be by way of Craig Cardimon on LinkedIn. 

I'm not sure if I totally agree with the author of this writer. While yes, I do like to think that I can write decent content, as a content strategist, I don't think of myself as a writer. Perhaps I think of myself more as an editor than a writer as a content strategist. While I do agree there has to be some foresight and deep thought into doing some copywriting, ultimately, a copy writer doesn't always know how to format and understand how the content impact depending on context. Copy writers write. Content strategists manipulate and re-orchestrate those words that copy writers write to become something more.  I don't know that I would ever consider myself a copywriter, even though I'm probably capable of it. Copy editor, maybe, but content strategy also involves the management of the content, and understanding the user strategy or user experience of how to use that content. Copy writing doesn't always include that. 

 

Do you agree? Write your comments below. 

--techcommgeekmom

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New Intel Report Finds 'Making' Can Engage Girls in Computer Science and Engineering, Potentially Reducing Tech Gender Gap

New Intel Report Finds 'Making' Can Engage Girls in Computer Science and Engineering, Potentially Reducing Tech Gender Gap | M-learning, E-Learning, and Technical Communications | Scoop.it
  
SANTA CLARA, Calif., Nov. 13, 2014 – A new global report produced by Intel Corporation indicates that girls and women involved with "making," designing and creating things with electronic tools, may build stronger interest and skills in computer science and engineering – which could potentially reduce the growing gender gap in these fields.
 
With 16 million makers in the United States alone, the maker movement – a wave of tech-inspired, do-it-yourself innovation – is extensive and rapidly expanding. Unfortunately, so is the gender gap in computer science and engineering graduates. Intel's report, "MakeHers: Engaging Girls and Women in Technology through Making, Creating and Inventing," explores how maker activities can serve as a gateway to computer science and engineering for girls and women, and it identifies ways to better engage girls and women in making in order to increase female representation in these fields.

Via John Evans
Danielle M. Villegas's insight:

Interesting article. I think girls are very much hands-on, which is why many like crafts and such. (I know that sounds sexist--it's not meant to be. It's merely observation.) Many of the tech comm women I know are also heavily involved with knitting, sewing, and other crafts, so it would certainly support this idea. 

 

What do you think? I know I'd like to get my hands on some 3D printers and figure out more about them myself! 

--techcommgeekmom

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Taking a break...in Ireland!

Taking a break...in Ireland! | M-learning, E-Learning, and Technical Communications | Scoop.it
Hello readers, As of the date this post is published, I will be taking a bit of a break here for a while. As I write this, I'm about to leave today for a 10 day trip to Ireland. I'll be in Dublin f...
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Why Microsoft HoloLens could succeed where Glass failed

Why Microsoft HoloLens could succeed where Glass failed | M-learning, E-Learning, and Technical Communications | Scoop.it
The device gives apps a lot more control.
Danielle M. Villegas's insight:

Thanks to Adam Helweh for finding this article. My first impression, when I initially heard about HoloLens, was that it was definitely different from Google Glass. It seemed like this would be a game-changer as compared to Glass, and it seemed to have more realistic expectations on how it would be used. 

 

In reading this article, it sounds like my hunches are turning out to be correct. It's good to hear that developers are seeing good things and are more excited and anxious to work on HoloLens. 

 

Read the article, and tell me what you think in the comments below. Will HoloLens be a game changer?

--techcommgeekmom

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The world’s languages, in 7 maps and charts

The world’s languages, in 7 maps and charts | M-learning, E-Learning, and Technical Communications | Scoop.it
How does the U.S. compare to the world in terms of language diversity?
Danielle M. Villegas's insight:

This is a really excellent article about world languages. When thinking about your global strategy, this could be a big help with understanding where to translate, or rather, what languages you'd be best to translate to in order to reach the widest audience. I knew English was not the most spoken, but it's interesting to see it's the most studied as a second language. 

 

The images in this helped this point hit home for me. Let me know what you think. 

--techcommgeekmom

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Sophie Medina's curator insight, April 28, 10:07 AM

very interesting... here is where business starts, by diverse communication.  

Oliver Durrer's curator insight, May 17, 10:21 AM

Excellent overview of the global languages landscape.

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Five simple ways to get more people to read your blog

Five simple ways to get more people to read your blog | M-learning, E-Learning, and Technical Communications | Scoop.it
Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book Born to Blog, but here are a few ideas that helped me in the early stages.What is your approach?First let me say a word about how your goals as a blogger may relate to your approach to building an audience.Some bloggers may be seeking raw “traffic” for their blog. This does not necessarily b
Danielle M. Villegas's insight:

Mark Schaefer, digital marketer extraordinaire and one of my Rutgers digital marketing instructors, wrote this great article. These five steps are pretty much the way I figured out how to start getting my content broadcast about--but I had to learn the hard way on my own. 

 

Read Mark's tips, follow them, and you'll be ahead!

Take a look....

--techcommgeekmom

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Mike McCallister's curator insight, April 22, 9:26 AM

Simple but essential ways of thinking about building your audience through blogging. Thanks, Danielle Villegas (akaTechCommGeekMom)!

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Weight Loss is like Content Strategy, Part 2: It needs to be Agile

Weight Loss is like Content Strategy, Part 2: It needs to be Agile | M-learning, E-Learning, and Technical Communications | Scoop.it
As a follow-up to my blog post from a while back comparing weight loss to a content strategy, I thought I'd provide you with an analytical progress report of sorts.   I had posted this set of ...
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