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The True Purpose of a Website | Web Design Business Builder

The True Purpose of a Website | Web Design Business Builder | M-learning, E-Learning, and Technical Communications | Scoop.it
It’s easy for a designer or developer to lose sight of what the purpose of a website is. Most people, when asked why they have a website for their busin...
Danielle M. Villegas's insight:

Websites are so much more! This is just the icing of what it's NOT.
--techcommgeekmom 

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M-learning, E-Learning, and Technical Communications
A collection of all the tech comm topics I find most timely or helpful, with a special emphasis on e-learning and m-learning
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‘They,’ the Singular Pronoun, Gets Popular

‘They,’ the Singular Pronoun, Gets Popular | M-learning, E-Learning, and Technical Communications | Scoop.it
Copy editors, dictionary officials and language experts seem to be coming around to using the gender-neutral ‘they’ in the singular, instead of ‘he or she.’
Danielle M. Villegas's insight:

I used to be "old school" about the use of  "they" as described in this article. I would certainly use it in speech, but I would never use it in written content. But as this article points out, as I become more aware of transgender issues, it makes total sense to use "they". I would rather refer a person as "they" than "it" because "it" refers to a thing, and a person is far from a thing. 

 

What's your take on this? Would this be a positive or negative evolution in the English language? Add your comments below. 

--techcommgeekmom

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What's the Best Use of Your Time on Social Media?

What's the Best Use of Your Time on Social Media? | M-learning, E-Learning, and Technical Communications | Scoop.it
How can you best spend 30 minutes on online marketing? Here are four ideas for the ultimate in social media time management.
Danielle M. Villegas's insight:

Koka Sexton posted this on Twitter, and connected me with Kevan Lee's article here. Kevan also wrote the other great article for Buffer that I posted yesterday, so this guy obviously has some great ideas on how to convey how the process of blogging and social media can be done. I recommend reading this article because there are some good ideas, and it shows that you don't have to spend an eternity on social media to make it good. Kevan has some great tips here. 

--techcommgeekmom

 

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Valary Oleinik's curator insight, April 17, 9:24 AM

I often suggest that people develop a 30 minute (or whatever length they want) long plan as part of their personal learning environment. They are worried at first about being overwhelmed by the waves of information from social media but I assure them that the water will still be there and they can just dip their toes in as they see fit to help stay current of their area of interest or influence.

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Why Content Marketers Should Put Their Global Customers First

Why Content Marketers Should Put Their Global Customers First | M-learning, E-Learning, and Technical Communications | Scoop.it
Putting your global customer first is a critical, but often overlooked, step in creating a global brand. Here's why content marketers should put global customers first.
Danielle M. Villegas's insight:

The brilliant Val Swisher has put out another perspective in writing for content marketing that is often overlooked. Americans often forget that our cultural perspective is not necessarily shared by other cultures, and that can impact the content used in content marketing. I know I would have a hard time figuring out how to make some content global, based on what she writes in this article, but I know I could learn it! 

 

Take a look--it's some really good insight. 

--techcommgeekmom

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How to Write a Blog Post: A Full Breakdown of What We Do

How to Write a Blog Post: A Full Breakdown of What We Do | M-learning, E-Learning, and Technical Communications | Scoop.it
See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.
Danielle M. Villegas's insight:

While this is a slightly promotional piece for the company called, "Buffer", the author of this blog post makes some excellent points about how it's actually not that easy to create a blog post from scratch, and the things that need to be considered when writing an original post. It takes a long time to craft something that's relevant content!  Most of these steps are not too different from the process I go through, depending on what kind of post I'm doing. He doesn't mention what it takes to curate content and comment (like this instance here). It might not take the same kind of time, but I don't want to put garbage up here. 

 

This is definitely worth a read if you are thinking of working on blog posts regularly. 

--techcommgeekmom

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Online Student Again! Part 10: 5 Ideas to Transform Your Digital Marketing

I've finally finished the last module of the Rutgers online course on digital marketing! In some respects, it feels like I just got started, but in other respects, it feel like I've been doing this...
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What does Ricky Bobby know about SEO? 31 stats |

What does Ricky Bobby know about SEO? 31 stats | | M-learning, E-Learning, and Technical Communications | Scoop.it
SEO is the process of discovering keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
Danielle M. Villegas's insight:

This is written by one of my Rutgers instructors for my digital marketing class. Great stats, and heck, anyone that uses Ricky Bobby in their blog is awesome by me! :-D

 

Check out these numbers--these are what SEO is all about, and why it's important, and it's something I'm working on getting a handle on it. 

--techcommgeekmom

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Samik Majumder's curator insight, April 11, 3:09 AM

These are helpful states for anyone to get success organically. Pure and concise.

Pfc S Benjamin's curator insight, April 13, 3:26 AM

He knows as much as anybody else, I guess

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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | M-learning, E-Learning, and Technical Communications | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.
Danielle M. Villegas's insight:

Thanks to Rahel Bailie for posting this on LinkedIn.  This is not only a hot topic in content strategy and technical writing at-large, but it's also a consuming topic in the digital marketing world. If you've been reading my recent "Online Student Again" posts, you've read how much the instructors of my course are putting emphasis on this very topic of high quality, relevant content. And these instructors are people that are still very active in the marketing business, so they should know! Like Rahel, I think Neil Patel does an excellent job explaining what this all means. 

 

I strongly encourage everyone to read this so you understand Google's new rules. 

--techcommgeekmom

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Want More Women Working in Tech? Let Them Stay Home | WIRED

Want More Women Working in Tech? Let Them Stay Home | WIRED | M-learning, E-Learning, and Technical Communications | Scoop.it
PowerToFly connects working moms to tech jobs that allow for remote work as a way to close the industry's gender gap.
Danielle M. Villegas's insight:

This article thrills me enough that I plan on signing up for the site myself. I don't think this is a sexist thing, because the reality is that most women are the caregivers for their kids, and so theirs are the jobs that are given up or suffer at the hands of parenthood. I know that being a remote worker has been great for me and allowed me to not only catch up in my career, but advance as well. Definitely an interesting article to read and consider. 

--techcommgeekmom

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Report: Google's wireless plans will come with free roaming abroad

Report: Google's wireless plans will come with free roaming abroad | M-learning, E-Learning, and Technical Communications | Scoop.it
Google is in talks with Three to offer wireless plans that will allow people in the U.S. to use smartphones abroad with no roaming charges, per a report.
Danielle M. Villegas's insight:

This is huge, really. This is the first step towards world domination by Google! Aaagh! All kidding aside, it IS important. The real truth is that it's the first step for any company to make wireless accessibility more globally accessible. We have cities around the US that offer free wi-fi, like Google. I believe ClearCast offers it in Philadelphia for free. But beyond US borders? This is just the start of something that will hopefully proliferate into something that's easily accessible to all globally. 

--techcommgeekmom

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Move over, Grammar Police. The Digital Literacy Squad is here.

Move over, Grammar Police. The Digital Literacy Squad is here. | M-learning, E-Learning, and Technical Communications | Scoop.it
As technical communicators, we are all used to being the grammar police. More often than not, we are the ones who have to clean up the grammatical mistakes of our colleagues who are not technical c...
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These Are The People Who Graduate From Code Bootcamp | WIRED

These Are The People Who Graduate From Code Bootcamp | WIRED | M-learning, E-Learning, and Technical Communications | Scoop.it
President Obama wants everyone to learn to code. These are the people who are actually doing it.
Danielle M. Villegas's insight:

Interesting study about who goes to these camps. I've thought about it, although I don't have $10K sitting in my pocket itching to be spent. I sometimes wonder if understanding coding is the key to the "better" jobs in tech comm. API writing definitely requires it, and that seems to be a hot field right now. I know HTML on an intermediate level and CSS on a basic level, and that's gotten me through fairly well so far. But I've often questioned whether learning Javascript or Jquery, Objective C, or Ruby on Rails is something that I need to learn. Half the time, I swear that job I see are for programmers who can write more than writers who can program, if you know what I mean. 

 

I always advocate for constantly learning to better your chances for opportunity (and nothing wrong with enhancing your brain). Not sure if this is the way to go for everyone. 


What do you think?

--techcommgeekmom

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You can now run Android apps on a Mac or PC with Google Chrome

Google’s convergence of Chrome and Android is taking a big step forward this week. After launching a limited App Runtime for Chrome (ARC) back in September, Google is expanding its beta project to...
Danielle M. Villegas's insight:

This is an interesting development, if you ask me. While I'm not always a fan of Android or Chrome-based things (sorry Google), I do like this idea. This is something that I think foster the idea of open-source, even if it's not open source in its truest sense. What I mean by that is that it's more about sharing and making tools, apps, games--whatever--more readily accessible to all, even if it does mean I have to add a plug-in of some sort or use another app to be able to access the information. It's all about the sharing after all, right? More opportunities for all this way. I can see this being a great tool for marketing, e-learning, and tech comm. 

 

What do you think?

--techcommgeekmom

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One in five American adults uses the internet only on smartphones

One in five American adults uses the internet only on smartphones | M-learning, E-Learning, and Technical Communications | Scoop.it
In the West, people with limited or no access to the internet are at an even bigger disadvantage.
Danielle M. Villegas's insight:

This is an important article, because it demonstrates with actual numbers and facts that mobile is where it's at. Not because it's cool, but because of its accessibility and ease to obtain. Read this!

--techcommgeekmom

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FrenchTalk's curator insight, April 3, 6:35 AM

Obviously, Technology is the major Information tool nowadays. Living without internet is like running with sandals.

Eileen Snover's curator insight, April 4, 10:40 AM

For those of us who are "older" (over 35), we have lived through the transformation that the Internet has had and is having upon our society, and our world. Those of us who have lived through the inception of the personal computer, the Internet, and the growth and magnitude of cellphone usage, need to 'wake up and smell the coffee' or risk being left behind, just as our parents' generation was left behind as the workplace changed from the previous experience of one company/job for life, to the expectation of 7-8 jobs during one's lifetime.

Wax poetic about all that is lost in personal contact and connection all you want, but the Internet is here to stay. Technology is here to stay. People have changed the way they interact with the world. We need to adapt to survive, or we will be left behind.

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Weight Loss is like Content Strategy, Part 2: It needs to be Agile

Weight Loss is like Content Strategy, Part 2: It needs to be Agile | M-learning, E-Learning, and Technical Communications | Scoop.it
As a follow-up to my blog post from a while back comparing weight loss to a content strategy, I thought I'd provide you with an analytical progress report of sorts.   I had posted this set of ...
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With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars - Content Science

With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars - Content Science | M-learning, E-Learning, and Technical Communications | Scoop.it
As a master of content curation and repurposing, the late Casey Kasem teaches us how to make content about products and services exciting and captivating.
Danielle M. Villegas's insight:

Content Science posted this on Twitter, and it's awesome. I, too, was a big fan of the America's Top 40 Radio broadcast as a teenager in the 1980s as well. This is an excellent analogy of how the countdown was a creative way to really present an analytical sales report, if you think about it! The countdown was based on the ranking of record sales as tracked by Billboard Magazine, after all. 

 

Kevin Howarth does an excellent job to show how Kasem's program created great content that left its audience wanting more. And isn't that what we all want our content to achieve? 

 

Take a look, and tell me what you think below. I think it's a great article!

--techcommgeekmom

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How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | M-learning, E-Learning, and Technical Communications | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.
Danielle M. Villegas's insight:

Neil Patel wrote a fantastic article about writing for mobile readers for the Content Marketing Institute. Many of the points Neil makes are things that I've been learning in my digital marketing class, but this takes it to a whole new level. Great article! Take a look!

--techcommgeekmom

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Intelligent Content: The Best Dinner Party Ever - Content Marketing Institute

Intelligent Content: The Best Dinner Party Ever - Content Marketing Institute | M-learning, E-Learning, and Technical Communications | Scoop.it
Imagine a dinner party. What do you envision? The food! But not just the food – the entire experience. Come into the content kitchen for a look at how good ingredients (the raw content), good tools, good processes, and delivery all contribute to creating a satisfying experience. Continue reading →
Danielle M. Villegas's insight:

I am always an advocate for a good technical communications analogy, especially when it concerns content, and Rahel Bailie has "hit it out of the park" (to use the baseball expression) with this article. Rahel knows her audience very well in two respects--she knows how to write about intelligent content well, and she also knows how many technical communicators are "foodies"! 

 

Well done, Rahel. This is a fantastic article, and all content strategists should read this. 

--techcommgeekmom

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8 Easy ideas to make your presentation memorable - Schaefer Marketing Solutions: We Help Businesses {grow}

8 Easy ideas to make your presentation memorable - Schaefer Marketing Solutions: We Help Businesses {grow} | M-learning, E-Learning, and Technical Communications | Scoop.it
There is a big difference between giving a speech and giving a speech that "sticks." Eight ideas to make your presentation memorable
Danielle M. Villegas's insight:

As someone who is working on doing more and more presentations all the time, I found this to be a great article with some really good pointers. Mark is one of my instructors at Rutgers for the online digital marketing class I am taking right now, and I have seen the man in action. He practices what he preaches (and presents!). 

 

It's a very informative article that I think any presenter can benefit from. 

--techcommgeekmom

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LinkedIn pays $1.5B for online educator lynda.com in its biggest acquisition yet

LinkedIn pays $1.5B for online educator lynda.com in its biggest acquisition yet | M-learning, E-Learning, and Technical Communications | Scoop.it
LinkedIn has announced its biggest acquisition yet, spending $1.5 billion for online education startup lynda.com.
Danielle M. Villegas's insight:

This is a big deal, not only because of the finances needed to buy it, but because of the impact it will have in e-learning and m-learning. This match-up actually makes sense. Lynda.com provides training on many software packages from several of the big software companies, like Adobe and Microsoft, and as well as professional soft skills. Connecting with LinkedIn makes sense since LinkedIn is a website geared towards professional and career connections. Aligning training with career achievements and connections seems fairly logical. If you see a LinkedIn job listing for a skill, and you don't have it, you can go to Lynda.com directly to learn how to do it. It's actually a brilliant move on the part of LinkedIn, in my opinion. 

 

What do you think?

--techcommgeekmom

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Real-World Analysis: 6 Ideas for Images that (Really) Work

Real-World Analysis: 6 Ideas for Images that (Really) Work | M-learning, E-Learning, and Technical Communications | Scoop.it
Discover how an image’s type and location could have a substantial impact on brand awareness and customer engagement from the Content Marketing Institute.
Danielle M. Villegas's insight:

As much of this relates to what I'm studying in my digital marketing class, I thought I'd share this gem. I'm a believer in the use of images in content. The old phrase of "a picture can be worth a thousand words" definitely is true in my eyes, and it brings any accompanying text to life. Many of the concepts mentioned in this article are things that I know the instructors talked about in my class, and even from a UX perspective, it's a nice instructional item to make you think about what attracts readers to your content, whether you are selling something or not. 

 

Take a look.

--techcommgeekmom

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Experiencing the Author Experience

Why is it that so many CMSs provide an experience that feels more like CMmesses? This week, author Rick Yagodich tells us how businesses can improve the UX of their CMSes, by way of his new book, Author Experience.
Danielle M. Villegas's insight:

Thanks to Scott Abel for sharing this on LinkedIn. I had the pleasure of meeting Rick last year at the 2014 Intelligent Content Conference. He's a smart, insightful guy. He has some great insights in this article about the use of CMS. Having been someone who had managed multiple CMSs, he's right that there are some who hit the mark, and many who don't. 

 

Read this for some further insight.

--techcommgeekmom

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The Comma Queen Will See You, Now

The Comma Queen Will See You, Now | M-learning, E-Learning, and Technical Communications | Scoop.it
They call her the Comma Queen. Lessons on life and language with the New Yorker's ultimate grammar editor, Mary Norris.
Danielle M. Villegas's insight:

And so you don't think that I forgot about being a member of the grammar police, there's this....

--techcommgeekmom

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Is Education Technology Where Women Are Starting To Buck The Tech World's Sexist Trends?

Is Education Technology Where Women Are Starting To Buck The Tech World's Sexist Trends? | M-learning, E-Learning, and Technical Communications | Scoop.it
The number of women founders and executives at startups is dismal. But at ed-tech incubators, the numbers are starting to improve.
Danielle M. Villegas's insight:

Thanks to Yvonne Wade Sanchez for posting this up on the Women in TechComm group on Facebook. I love this article. Women are still trying to find their way in the tech world, and this is one avenue where they are making significant headway. 

 

Read it. Let me know what you think in the comments. 

--techcommgeekmom

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Prof. Hankell's curator insight, April 7, 11:24 PM

Venture capital may be one of the toughest areas to be either female or a minority—and at the technology high-fliers that are their favorite investments, it isn’t much better. Women made up only 11% of founders in the most recent class of lauded tech incubator Y Combinator...

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4 Reasons Job Seekers Should Have a Personal Website - US News

4 Reasons Job Seekers Should Have a Personal Website - US News | M-learning, E-Learning, and Technical Communications | Scoop.it
And how to build an impressive site.
Danielle M. Villegas's insight:

I heartily endorse this! This is something I've said for years, and I'd like to think that I'm proof of this. Granted, I have two websites that spell out who I am, namely my blog and my e-portfolio. Each shows a different side of me. I also use all the features of LinkedIn, and will often tell people to use that instead of my resume, because it's so much richer than my resume, and it does include links to my blog and e-portfolio. There are so many easy-to-use web editors out there now, that there's hardly a reason not to do this, especially among anyone in the technical communications field. 

 

Read this. 

--techcommgeekmom

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Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making--Decisions, Decisions

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making--Decisions, Decisions | M-learning, E-Learning, and Technical Communications | Scoop.it
Anytime I think of any kind of tech comm analytics, I don't think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at t...
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