Being that I'm following my path of being a content strategist professionally, this article hits the nail on the head about what content strategists do and what some important trends are in the next year.
And yes, I wish I could be more like those cool characters in the Matrix. ;-)
Miriam Lottner, technical communicator extraordinaire from Tech-Tav Documentation Ltd., has written an excellent compilation of technical communications tips from various technical communicators from around the world. There are 50 tips in all! I'm honored that Miriam included one of my tips in her list. It's #11. Lots to think about and utilize for 2013! Thanks for the inclusion, Miriam, and thanks for the other 49 fantastic tips as well!
Good content is a big, juicy burger you're serving to your audiences, not some watery alphabet soup with a tired sales message. Here's the secret to a successful strategy.
Danielle M. Villegas's insight:
I like the analogy used here that the right ingredients can lead to success with content strategy. Overall, this is true. But to take the analogy a step further, while anyone can learn to cook well with the right tools and ingredients, it still takes a little bit of extra talent to pull off the best of the best. That's part of what separates us Iron Chef wannabes from the real deal. It's not that it can't be done, but it take continual training and practice to get it right until it becomes a natural, instinctive thing to do.
So, start your training now! Get some practice in so you can be in the higher echelons of content strategy!
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