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Link Building 101: How to Conduct a Backlink Analysis

Link Building 101: How to Conduct a Backlink Analysis | seo | Scoop.it
Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, September 9, 2013 3:40 PM

Very informative article by Jon Ball (Search Engine Watch) about how to conduct a backlink analysis and what you should be looking for.

 

He identifies the following elements for a thorough backlinks analysis: (1) Total number of links; (2) Number of unique domains; (3) Linking domains vs total links; (4) Anchor text usage and variance – branded, keyword rich, etc.; (5) Fresh/incoming links; (6) Page performance; and (7) Link quality.

 

This analysis can be done on your own site as well as your competitors.

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How to optimize your conversion rate without your tech team

Conversion rate optimization (CRO) is the hot new thing because of the potential it has to double your revenue without doubling your costs, which also allows you to increase your marketing ...
Via Jeff Curie
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