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Rescooped by Jennifer deLeon from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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The Teacher's Guide to Pinterest - Part 1: What is Pinterest?

The Teacher's Guide to Pinterest - Part 1: What is Pinterest? | Tech tools | Scoop.it
Getting Started with Pinterest!

I'm surprised to find out how many educators are still not using Pinterest! So I've decided to put together this guide to help new users get started, and help more advanced users find great educational content. So why not

Via Tom D'Amico (@TDOttawa)
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Karen Dunlap's curator insight, June 24, 2015 11:08 AM

Easy guide to Pinterest use!

Елена Гончарова's curator insight, June 24, 2015 2:16 PM

добавить ваше понимание ...

 
Carla Gordon's curator insight, June 27, 2015 3:10 AM

There is so much outstanding material for foreign language teaching on Pinterest. Beware of the lower quality material, too!

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How To Design Your Personal Brand Image In 10 Steps [Cheat Sheet] – Design School

How To Design Your Personal Brand Image In 10 Steps [Cheat Sheet] – Design School | Tech tools | Scoop.it

You can use colour, type, written tone, and so many more visual and written elements as building blocks that can add up to form a complete brand that reflects you.


So, whether you’re a designer, an illustrator, a small business owner, or anything in between, branding yourself is a fantastic way to signal to future clients and employers “Hey! This is who I am”.


To bookmark after you’ve finished reading, here’s a quick checklist to base your personal branding on. Now, let’s discuss 10 simple steps you can take to build your very own personal brand image right now....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 18, 2015 1:16 AM

Your visual assets speak to your audience. Are they saying what you want?

Marco Favero's curator insight, June 18, 2015 9:24 AM

aggiungi la tua intuizione ...

Alease Michelle McClenningham's curator insight, June 19, 2015 6:42 PM

You can get a little overwhelmed with what to include or exclude when creating your personal brand. I too was all over the place when I started my business. Honestly I didn't figure it out the first time. It took several attempts.  Don't be like me - discover the 10 steps on how to design your personal brand image. 

Rescooped by Jennifer deLeon from 21st Century Teaching and Learning
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CreativeCommons-Infographic

CreativeCommons-Infographic | Tech tools | Scoop.it

A good summary/overview of CC licenses and use for photos.


Via C.Rathsack
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Sarah johnstone's curator insight, May 19, 2015 4:57 AM

Great infographic - clear and helpful rules for CC Licences for photo sharing on the net. �� Check it out! 

Philip Williams's curator insight, July 13, 2015 6:06 AM

Clear and v helpful for newbies.

L2_S2S's curator insight, December 14, 2015 5:57 PM

A great visual overview of CC licenses.

Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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17 Tutorials for Creating Beautiful Graphics with Canva

17 Tutorials for Creating Beautiful Graphics with Canva | Tech tools | Scoop.it

Although most blog posts are primarily text, graphics and images can be extremely effective for holding the interest of your visitors and for improving your results with social media. With major social networks like Facebook and Twitter become more graphically-oriented, quality images can go a long way in helping your content to stand out, get shared more frequently, and attract more traffic.

 

And with Pinterest visual content is everything.But if you are not a designer you may be unsure of how you can get quality graphics for your blog without hiring a designer.

 

The good news is that you don’t need to be a designer in order to get effective images, and you don’t need to hire a designer or own Photoshop. Canva is a free web app that makes it possible for anyone to create graphics for a variety of purposes, including use with your blog posts.

 

In this post I want to highlight several tutorials that will help you to get more familiar with Canva, it’s tools, and what you can create with it....


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Jeff Domansky's curator insight, January 15, 2015 10:44 AM

Awesome tutorials to help bloggers and marketers use visuals and create them with ease using Canva.

Rescooped by Jennifer deLeon from Business in a Social Media World
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4 Creative Email Experiments You Should Try

4 Creative Email Experiments You Should Try | Tech tools | Scoop.it

Email marketing has never had good press. That's because many newsletters look the same. 

 

Unfortunately, what works for one marketer may not for another person. You need to be creative.

 

As I always say, the most creative ideas are often the simplest. 

 

Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:

 

- Understand the user experience

- Reengage inactive subscribers

- Leverage coupons beyond sales

- Build reviews into your emails

 

Bookmark the post. You may find yourself coming back to it quite often. 

 

Read it at http://blog.hubspot.com/marketing/email-marketing-experiments

 

-------------------

 

Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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12 Reasons Why Your Business Needs Pinterest Marketing

12 Reasons Why Your Business Needs Pinterest Marketing | Tech tools | Scoop.it

When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for?

 

If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.

 

Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing....


Via Jeff Domansky
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Assignment Help's curator insight, January 8, 2015 7:10 AM

www.assignmenthelpsite.com

Tara Verner's curator insight, January 11, 2015 11:34 AM

Pinterest is not only good for branding and marketing, but also research and SEO.  Check out the 12 reasons why your business needs pinterest marketing.

Jaione's curator insight, January 15, 2015 6:18 AM

Pinterest merkaturako erraminta insteresgarria...

Rescooped by Jennifer deLeon from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls Ontario Canada.

Via Tom D'Amico (@TDOttawa)
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Jennifer McGuff's curator insight, August 1, 2015 4:49 PM

Google tips, tricks and tutorials that I definitely did not know about it.

Christine Rounsevell's curator insight, August 26, 2015 8:28 PM

Ok. I admit I didn't know Google could do half those things!

ManufacturingStories's curator insight, November 19, 2015 5:31 PM

#Google #Education #Apps

Rescooped by Jennifer deLeon from SEO & Digital Marketing Tips for Small Businesses
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3 SEO Tricks to Build Your Online Business Brand for Success

3 SEO Tricks to Build Your Online Business Brand for Success | Tech tools | Scoop.it
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.

Via Shannon K. Steffen
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Shannon K. Steffen's curator insight, December 23, 2014 9:05 AM

Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.

donhornsby's curator insight, December 23, 2014 9:08 AM

(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.

Jakarta Web Developer's curator insight, December 23, 2014 9:39 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Jennifer deLeon from SEO and Social Media Marketing in Higher Education
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5 Shifts to Fix Your Social Media Metrics

5 Shifts to Fix Your Social Media Metrics | Tech tools | Scoop.it
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

Via Blaine Victor Morrow
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donhornsby's curator insight, December 9, 2014 4:21 PM

The goal is not to be good at social media. The goal is to be good at business because of social media.

Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015 | Tech tools | Scoop.it

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...


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María Dolores Díaz Noguera's curator insight, December 3, 2014 4:52 AM

Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/...

Bart van Maanen's curator insight, December 3, 2014 8:36 AM

Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.

Jan Wallen's curator insight, December 3, 2014 1:34 PM

More trends - of a disruptive nature 

Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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8 Steps to a Solid Social Media Strategy

8 Steps to a Solid Social Media Strategy | Tech tools | Scoop.it

In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural.

 

What do great party guests have? First of all, they look sharp and presentable. That’s where a good social media page design comes in handy. You don’t want your looks to deter potential fans. Secondly, they are polite and warm. You want your social media messages to have a positive, engaging tone. Thirdly, they illuminate a room with sparkling conversation. They bring a dish to pass or a gift for the host. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2014 2:52 AM

Mandy McEwen shares 8 practical ways to get your social strategy working for you.

Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Tech tools | Scoop.it

You need to know whether people are using your brand name or talking about your company on the Internet.

 

You also need to keep up with the social activities & mentions of your competitors.

 

In this post, we’re going to look at the top 10 tools under $100a month that you can use to monitor your brand & your competitors on social media.


But before we dive in, here’s a quick rundown of what you should monitor when it comes to your business:...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 6, 2014 3:32 AM

What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.

Gonzalo Moreno's curator insight, November 7, 2014 3:51 AM

Affordable tools to examine OnLine Brand pressence and reputation.

MJUNCKE's curator insight, November 7, 2014 11:01 AM

some useful Tools to monitor your online activity! 

Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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Going Viral: How Wendy Nguyen Got 25 Million Views on One Youtube Video

Going Viral: How Wendy Nguyen Got 25 Million Views on One Youtube Video | Tech tools | Scoop.it

Over the past few years, blogging has become an extremely competitive industry to be in.  Some of the top bloggers have made over $1 million/year through affiliate links such as rewardStyle and appearance fees in the tens of thousands.  We met with one of the first bloggers on the scene, she started on YouTube and has since branched into the fashion blogging space and has become one of the most in-demand bloggers to date.  She built her following, of over 500K on Youtube by creating well produced and engaging ‘how-to’ videos. 

 

Wendy’s video ’25 Ways To Wear A Scarf In 4.5 Minutes’ went viral and has been viewed over 25 million times.  During New York Fashion Week at the Daily Front Row Media Lounge at the brand new Park Hyatt.  Simply Stylist was hosting a cocktail hour for fashion and beauty influencers and got to sit down with Wendy....


Via Jeff Domansky
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Grant Vanderwagen's curator insight, October 31, 2014 8:12 AM
This is epic!
AffiliateMarketHelp's curator insight, October 31, 2014 10:21 PM

Amazing video.....excellent creation.......wonderful ideas......being a scarf wearer, I have bookmarked this....for life!

Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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Want to Be More Creative? Try These 8 Tools

Want to Be More Creative? Try These 8 Tools | Tech tools | Scoop.it

I've always considered myself to be a fairly creative person. According to my mom, I practically burned through coloring books when I was little, which is why it made sense that I majored in art, then media, and wound up in marketing. 


And while I consider myself lucky to be inherently creative, there are certainly some days where the ideas seem to flow much easier than others.

From a marketing standpoint, this often results in frustration. We need to be creative on a daily basis. 

To avoid getting stuck in a creative rut, I've collected a series of apps and tools I call upon whenever I need a little help getting the wheels turning. Whether you're into doodling or inspiring quotes, this roundup is designed to provide you with the resources you need to get unstuck and start creating....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 21, 2015 1:58 PM

Carly Stec offers a great list of tools to get your creative juices flowing. The ones I like most are Doodle and Photocopa.

futbol zamanı's comment, June 21, 2015 6:23 PM
http://www.eligtv.net
Rescooped by Jennifer deLeon from Digital Delights for Learners
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44 Diverse Tools To Publish Student Work

44 Diverse Tools To Publish Student Work | Tech tools | Scoop.it
44 Diverse Tools To Publish Student Work

Via Ana Cristina Pratas
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cherimacleod's curator insight, June 14, 2015 1:09 AM

Tools tools tools

Julie Lindsay's curator insight, June 14, 2015 5:37 PM

Tony Vincent - Learning in Hand - always provides excellent resources for classrooms.

James I.'s curator insight, June 16, 2015 9:43 PM

Love the fact that this infographic focuses both on the web and mobile possibilities.

Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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Where A Sale Begins | The Story of Telling

Where A Sale Begins | The Story of Telling | Tech tools | Scoop.it

The sale of the first GoPro camera didn’t begin when the customer walked through the retailer’s door. It didn’t even begin with the huddle of engineers in the tiny innovation department at the factory. The first sale began in the lineup, as the surfers waited to catch a wave.

 

A marketer’s story typically starts with her idea—with the thing she has to sell. But if you look at any business that has taken off, you will notice that there is a step before the creation of a remarkable product, which lies at the intersection of what the potential customer really wants and what the market doesn’t offer.

 

Sales and marketing are less about persuasion and more about understanding. The trick is to know who is in your lineup and what they care about.It’s far easier to succeed at making things people want, than it is to make people want things....


Via Jeff Domansky
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rodrick rajive lal's curator insight, January 15, 2015 1:44 AM

It goes without saying that it is the story that sells, perhaps more than the product itself. Can we say that the wrapping matters more than the product? I guess till some time at least, till the product becomes established as the best, the wrapping and packaging does matter. But then, the story as a stratergy is important for educators too. Instead of presenting dry facts, figures and data about your researth paper, and thus making it so dry and drab, write the story of your research so that more people become interested in it! Story-telling continues to be an important factor when it comes to teaching a lesson in a class room, or marketing a product out there in the business world. Ultimately they are both the same, a teacher sells ideas in the classroom, while a marketing specialist sells a product. Both would do well to resort to story telling!

Patrick Wallace's curator insight, January 15, 2015 8:26 AM

This is a very true statement "Sales and marketing are less about persuasion and more about understanding."

Chuck Taylor's curator insight, January 15, 2015 12:33 PM

Love the GoPro storyline....

Rescooped by Jennifer deLeon from Public Relations & Social Media Insight
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2015: Mobile Marketing Strategies for Beginners

2015: Mobile Marketing Strategies for Beginners | Tech tools | Scoop.it

When it comes to digital marketing strategies for 2015, the web is full of “What to expect” “Predictions” and “What Next?” It is interesting to read so many different perspectives. One common prediction I have seen across all articles is “Mobile Marketing.”In a recent digital marketing studystatista.com reported – “In 2013, 73.4 percent of the global online population accessed the internet from their mobile phone. This figure is expected to grow to 90.1 percent in 2017.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 15, 2015 10:49 AM
Here's a great starting point for small business to introduce mobile marketing into their business promotion. Neha Lad shares excellent tips.
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9 Google Analytics Tips to Improve Your Marketing

9 Google Analytics Tips to Improve Your Marketing | Tech tools | Scoop.it

Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics?


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donhornsby's curator insight, January 8, 2015 9:27 AM

(From the article): Google Analytics integration isn’t limited to ecommerce, search, social media and testing tools. To find an integration not listed in this article, do a Google search for the tool or platform you use, plus “Google Analytics.” You can also find integrations for Google Analytics from Tapstream, Usabilla, Freshdesk,Zendesk and Formstack.

Online Marketing Man's curator insight, January 8, 2015 9:37 AM

Knowing your visitors is hugely important.

Rescooped by Jennifer deLeon from visualizing social media
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How to Effectively Use Visual Content in Social Media Marketing [infographic]

How to Effectively Use Visual Content in Social Media Marketing  [infographic] | Tech tools | Scoop.it
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.

Via Lauren Moss
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Roberto Ludovici's curator insight, January 6, 2015 5:28 AM
I social media hanno mostrato nel tempo uno spostamento verso il contenuto visivo . Negli ultimi due anni , Facebook ha lanciato la propria Timeline , Pinterest è diventato il terzo social network più popolare , e Google ha rilanciato con un'interfaccia visivo - centrica . Contenuto visivo consente di realizzare una identità di marca distinta, genera nuovo interesse , e di connettersi a livello emotivo con i clienti e fan . In breve , una foto vale molto più di mille parole .
John Norman's curator insight, January 11, 2015 11:00 PM

This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.

Nedko Aldev's curator insight, March 5, 2015 4:27 AM

 

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Gamification in Education: Top 10 Gamification Case Studies that will Change our Future

Gamification in Education: Top 10 Gamification Case Studies that will Change our Future | Tech tools | Scoop.it
The Top 10 Education Gamification Examples according to Pioneer and Stanford Lecturer Yu-kai Chou is 1. Duolingo 2. Ribbon Hero 3. Class Dojo 4....

Via Dr. Susan Bainbridge
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Carlos Rodrigues Cadre's curator insight, December 17, 2014 1:59 PM

adicionar a sua visão ...

Tony Guzman's curator insight, December 23, 2014 9:10 AM

Here are 10 examples of gamification tools that could be used in your classroom. Most of these are K-8 examples but some can certainly be used in high school and college environments.

Dawid Bielski's curator insight, January 6, 2015 10:30 AM

Kolejny przykład na zmiane edukacji poprzez technologie :) 

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Social Media Advertising: A Beginner’s Guide

Social Media Advertising: A Beginner’s Guide | Tech tools | Scoop.it
Social media advertising is here to stay, so be sure to be in the know with this beginner's guide to social media advertising.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 8, 2014 5:39 PM

With all major social networks depending on ad revenues to grow and more people and brands using them than ever, it's no wonder we're seeing things such as Facebook's organic reach declining.


There are 2 types of answers to this and you might need to combine them:


A first one is to overcome this trend by making sure you're using a content hub for your social media publishing. As we wrote before, traditional social media publishing is outdated and if you're just tweeting links, you're missing out. 


But chances are you'll also have to "pay for play" in 2015 so if you haven't done any ad spending yet, here's a great guide by HootSuite to get started. 

Rescooped by Jennifer deLeon from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Google Apps for Education - A Solution to Your Video Needs

Google Apps for Education - A Solution to Your Video Needs | Tech tools | Scoop.it

Via Tom D'Amico (@TDOttawa)
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Rescooped by Jennifer deLeon from Daily Magazine
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20 Surefire Ways To Get More Retweets on Twitter

20 Surefire Ways To Get More Retweets on Twitter | Tech tools | Scoop.it
More retweets leads to more followers, more visitors to your links, and more exposure for your brand. Here are top 20 ways to get more retweets.

Via THE *OFFICIAL ANDREASCY*
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Rescooped by Jennifer deLeon from Digital Presentations in Education
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5 Best Prezi Alternatives

5 Best Prezi Alternatives | Tech tools | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.

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Iva Golec's curator insight, July 31, 2015 9:18 AM

Five presentation apps (with helpful annotations) that you may want to use when you get tired of Prezi.

Willem Kuypers's curator insight, August 16, 2015 3:36 PM

Prezi est déjà tendance, voici quelques concurrents.

Eduard Lorda's curator insight, February 3, 4:01 AM

#recursos

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Tech tools | Scoop.it
Landing Pages for Content Marketing
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Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 2015 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.