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Nowadays, many things have a double meaning or symbolism hidden in their design/logo. This adds to the enigma of things and thus makes them a lot more catchy and attracting people to it.
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User:mobilefun - GeoWiki
A team at Michigan State University has landed on a gold mine -- albeit on the micro scale... bacteria that transforms toxic liquid gold to 24-carat usable metal.
There are a host of ways to use the technology you already have at your fingertips to create a Classroom 2.0.