Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. In a world full of millennial customers, your advantage is your mobile presence. Bottom line—if your business is not set up to serve the mobile population, look for a knock out punch to come from the competition.
It’s no secret that SMB is the backbone of the American economy. It’s also no secret that technology is a major factor in a SMB’s success. You would think that as technology continues to evolve that SMBs would have greater opportunities to compete with their larger competitors. This is the case on some occasions, but for most, modern technology is evolving faster than businesses can keep up with, thus leaving many scrambling to understand the changes they need to make.
Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek