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Sprites - create infographics on the web

Sprites - create infographics on the web | Tech News and Interesting Tech Insights | Scoop.it
Sprites is a free tool for creating beautiful animated infographics for the Web.

Via Baiba Svenca
Erin Walsh's insight:

Infographics are a great way to grab someones attention and get your information out there

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Baiba Svenca's curator insight, May 22, 2014 1:54 PM

Sprites is a cool new HTML5 - based tool for creating infographics. There are free and paid versions but at this moment you can sign up for a free pro account.

Marja Oilinki's curator insight, May 23, 2014 5:21 AM

Toistaiseksi Pro-versiona ilmainen melkoisen intuitiivisesti toimiva ja tyylikäs infografiikkatyökalu Sprites sopii yhteen Googlen työkalujen kanssa. Esimerkiksi tilaston muuttaminen havainnolliseen muotoon on todella helppoa. 

BI Media Specialists's curator insight, May 30, 2014 7:54 AM

I love an infographic!  Such a great way to get information across to visual learners.  Right now you can sign up for a free pro account!  

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Content review systems for the Social Media Age

Content review systems for the Social Media Age | Tech News and Interesting Tech Insights | Scoop.it

 

In order to engage effectively on social media channels, pharma marketers need the freedom to create imaginative content backed by an internal review system which can adapt swiftly to the changing needs of this fast-moving environment.

Pharma marketers deserve a lot of kudos. After years of advocating for social media, medical and legal reviewers finally seem comfortable with words such as 'tweets' and 'hashtags'. There are more Twitter accounts set up by pharma companies today than a few years ago and the volume of social media content produced by pharma has increased significantly.

However, the landscape of social media has also changed; more channels are emerging, consumers have developed new behaviours in consuming content, existing platforms are evolving each day. Although many pharma companies have made tremendous efforts in leveraging their social media channels in the last few years, as an industry, progress is still slow. If you have ever sat through a medical, legal and regulatory review session, you may agree the content review process has a lot to do with pharma's lack of innovation and engagement in social media.

The current situation

In general, the current system works well for content developed for traditional media outlets. However, when it comes to emerging channels, it poses two major challenges for marketers. First, it does not support real-time engagement, one of the most prominent attributes that differentiates social media from traditional media; second, the system was built on a liability-orientated mechanism: by signing off the content, a reviewer becomes responsible for the safety and compliance of the marketing activity. There is a clear difference between the goals of reviewers and marketers, as the latter seek to maximise effectiveness.

These challenges explain why, after many concept reviews, digital strategy 'deep-dives' and internal playbooks, social media programmes developed by pharma are just not exciting.


"Pharma marketers have finally realised that policy makers may never give them any applicable direction on how to use social media"

 

'FDA guidance' used to be pharma's magic words for avoiding taking part in social media. Today, after years of waiting, pharma marketers have finally realised that policy makers may never give them any applicable direction on how to use social media.

Meanwhile, now they have witnessed brands like Old Spice, Oreo, Coke and Unilever attracting millions of organic engagements using relatively inexpensive social media tactics, pharma marketers are eager to try something (remotely) similar.

But before we can anticipate anything from pharma that is truly 'social', a redesign of the content review system needs to happen – quickly.

Why should pharma care?

With the change of algorithm and increasing push towards paid tactics by major social media platforms such as Facebook and Twitter, it is becoming more and more difficult for organisations to gain online visibility by putting out organic content alone.

In addition, a major shift taking place among social media users is that they now anticipate quick responses from companies/brands. These changes illustrate how urgent it is for organisations to develop a content strategy in synergy with the complex ecosystem. Clearly, pharma's current content review system is far from ready to handle this new situation.


"Publishing high quality content that meets journalistic standards across multiple channels on a regular basis will play a much more important role"


In addition, on a deeper level, the boundaries between paid, earned and owned media are disappearing, which has a significant impact on how social media content is produced and consumed. Stand-alone initiatives will contribute less to the success of a brand in social media; a long-term content strategy, such as publishing high quality content that meets journalistic standards across multiple channels on a regular basis, will play a much more important role in attracting attention from users in the competitive social media world. But this strategy requires marketers to function as publishers who react to relevant news and events in a timely fashion. Pharma's content review system is not built for this.

These obstacles remind us that if pharma's answer to social media is still 'issuing awareness tweets', or a 72-hour turnaround to send a retweet, the industry's impact in social media will diminish as the content becomes less relevant to users.

How to improve

Building a content review system that facilitates the ever-changing social media space is not easy but it can be done by taking small steps that eventually lead to the tipping point.

A multi-expertise review committee
The responsibility of a review team should not be just to say 'yes' or 'no' to a project, but also to evaluate the effectiveness and potential risks of it and make constructive recommendations. To achieve the goal, the team should not only be familiar with relevant laws and policies, but should also have a certain level of expertise in social media and be passionate about technologies. What that means in practice is that the review team should include different specialists in law, policy, marketing, IT and digital who can identify the pros and cons of a project from a variety of aspects. Most important, reviewers should work as an integrated team who understand each other's language and serve as the strategic partners of marketers.

Employee education
Uncertainty and resistance often stem from a lack of understanding about how technologies work. Ongoing investment should be made to train employees involved in the review process so they are updated on relevant developments and become familiar with new applications, channels and best practices.

Organisational change
Ultimately, changing a content review process is not just about adjustment of staff or processes; it involves shifts in mindset and attitude, which requires systemic changes that affect multiple areas, such as business strategy, evaluation and reward systems, as well as company culture.

Social media is a battle ground on which no marketer can afford to lose. The stakes are high for building a content review system that works for social media. The companies which win in the end will be those that are willing to take risks, that are able to adapt and that are ready to act now.


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Apple's Christmas in September unveil - WAAY

Apple's Christmas in September unveil - WAAY | Tech News and Interesting Tech Insights | Scoop.it
Businessweek
Apple's Christmas in September unveil
WAAY
HUNTSVILLE, Ala.
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15 Visual Content Tools That Rock

15 Visual Content Tools That Rock | Tech News and Interesting Tech Insights | Scoop.it
Today I'm sharing just why it's dangerous to put your trust in copy on it's own and why visual content can create the perfect balance for your blog.

 

 


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Alfredo Corell's curator insight, September 6, 2014 8:22 AM

A short list of tools for creating visual content.

All of them are good, but are much more than these 15.

Pam Colburn Harland's curator insight, September 7, 2014 8:39 AM

Great list of useful graphics tools!

Tatiana Kuzmina's curator insight, September 27, 2014 1:42 PM

Good selection

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The tech business week: BuzzFeed to expand, Cisco to slash 6000 jobs - Siliconrepublic.com

The tech business week: BuzzFeed to expand, Cisco to slash 6000 jobs - Siliconrepublic.com | Tech News and Interesting Tech Insights | Scoop.it
Siliconrepublic.com The tech business week: BuzzFeed to expand, Cisco to slash 6000 jobs Siliconrepublic.com A digest of the top business technology news stories from the past week, beginning with the news BuzzFeed will fund its major expansion...
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PC SpeedBoost Back to School Sweepstakes @PCSpeedBoost 10/1

PC SpeedBoost Back to School Sweepstakes @PCSpeedBoost 10/1 | Tech News and Interesting Tech Insights | Scoop.it
I can't believe how quickly this summer has flown by! We've had so much fun, and have done some pretty wonderful things. First there was my little brother's wedding. Then we went to the Bruno Mars...
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Here's another great PC SpeedBoost giveaway oportunity

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Tips on Surviving Affiliate Summit

Tips on Surviving Affiliate Summit | Tech News and Interesting Tech Insights | Scoop.it
Attending an Affiliate Summit can often feel a little overwhelming. Follow these helpful tips from Boost Affiliates, to keep from getting overwhelmed.
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Scaled Inference Wants To Be The Google Brain For Everyone

Scaled Inference Wants To Be The Google Brain For Everyone | Tech News and Interesting Tech Insights | Scoop.it

Two Google machine learning engineers are starting a new company called Scaled Inference. The idea: to build machine learning, artificial intelligence technology similar to that used internally by companies like Google and make it available as a cloud service that can be used by anyone.


Via EMF - the Forum of e-Excellence
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WATCH: 5 Ways to Speed Up Your Mac Computer

WATCH: 5 Ways to Speed Up Your Mac Computer | Tech News and Interesting Tech Insights | Scoop.it
Breathe new life into your slow Mac with five tips that will clean up the clutter and give your computer a boost.
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Microsoft: Device That Behaves based on Your Mood

Microsoft: Device That Behaves based on Your Mood | Tech News and Interesting Tech Insights | Scoop.it
Microsoft is working on a mood driven device that works based on the emotional state of the user. Microsoft has filed a patent application for this concept. It uses its various sensors to determine...
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Facebook fights US court over data

Facebook fights US court over data | Tech News and Interesting Tech Insights | Scoop.it
A US court has forced Facebook to hand over details of 381 users, but the social media company says the request violates the US constitution.

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How to Protect Your Small Business Tech - Fox Business

How to Protect Your Small Business Tech - Fox Business | Tech News and Interesting Tech Insights | Scoop.it
How to Protect Your Small Business Tech
Fox Business
Antivirus software hasn't been the saving grace for some time now, yet many small business owners think it is. As long as their antivirus software is up to date they assume they are in the clear.
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Ebay Privacy Breach: Customer Data may have been Compromised | PC SpeedBoost

Ebay Privacy Breach: Customer Data may have been Compromised | PC SpeedBoost | Tech News and Interesting Tech Insights | Scoop.it
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PC SpeedBoost Memorial Day Sweepstakes

PC SpeedBoost Memorial Day Sweepstakes | Tech News and Interesting Tech Insights | Scoop.it
Enter the PC SpeedBoost Memorial Day Sweepstakes for your chance to win a Grill and BBQ Tool Set
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Google Hires Quantum Computing Expert John Martinis to Build New Hardware - IEEE Spectrum

Google Hires Quantum Computing Expert John Martinis to Build New Hardware - IEEE Spectrum | Tech News and Interesting Tech Insights | Scoop.it
IEEE Spectrum Google Hires Quantum Computing Expert John Martinis to Build New Hardware IEEE Spectrum Google recently unveiled its intention to build new quantum computing hardware—possibly laying the foundation for a super-fast computer capable of...
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Amazon launches Fire TV in the U.K. and Germany | Janko Roettgers | GigaOM Tech News

Amazon launches Fire TV in the U.K. and Germany | Janko Roettgers | GigaOM Tech News | Tech News and Interesting Tech Insights | Scoop.it

Amazon launched its Fire TV video streaming box in the U.K and Germany Wednesday, making the device available for pre-order through its website in both countries.

 

Amazon has struck a number of partnerships to offer local content in both markets, with apps for the U.K.’s Sky News as well as Germany’s Spiegel TV as well as shows from broadcasters like ARD and ZDF.

 

Notably absent in the U.K. is the BBC’s iPlayer. Netflix support hasn’t officially announced for Germany either, but will likely follow as soon as the service launches in the country later this month.


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Sony's secretive new idea division is trying to turn around '20 lost years'

Sony's secretive new idea division is trying to turn around '20 lost years' | Tech News and Interesting Tech Insights | Scoop.it
It's been tough times for Sony, and it's very much aware of it.
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Interview: Jenna Parsons - ZEEF.org

Interview: Jenna Parsons - ZEEF.org | Tech News and Interesting Tech Insights | Scoop.it
Jenna Parsons is the Social Media Coordinator for Boost Software. This company creates user-friendly software. On ZEEF, Jenna Parsons created a company page for Boost Software. Maud Sztern contacted Jenna and asked her to share her experience about ZEEF. - How did you find out about ZEEF.com? We actually noticed you at Affiliate Summit in the …
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Check out Jenna's experience on ZEEF.com

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PC Speed Boost

PC Speed Boost | Tech News and Interesting Tech Insights | Scoop.it
PC Speed Boost
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Check out this review and giveaway of PC SpeedBoost, just in time for back to school!

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Tech Feed for August 5, 2014: Tech News 2night 144

Apple to hold a big iPhone event soon, Russian crime ring steals over a billion passwords, PayPal's two-factor authentication is easily broken, forked Android is on the rise, Fox withdraws...
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Boost Software Receives International Award for Customer Service | Boost Software

Boost Software Receives International Award for Customer Service | Boost Software | Tech News and Interesting Tech Insights | Scoop.it
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Boost Software has received the Best in Biz Awards 2014 International Bronze Award for Most Consumer Friendly Company of the Year.

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New App Allows Parents to Freeze their Kids' Mobile Devices - WDIO-TV

New App Allows Parents to Freeze their Kids' Mobile Devices - WDIO-TV | Tech News and Interesting Tech Insights | Scoop.it
New App Allows Parents to Freeze their Kids' Mobile Devices
WDIO-TV
When the app is engaged and a phone is frozen, it is in complete lockdown; it will not get calls or texts, and alarms won't go off.
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14 Must-See Social Media Marketing Success Stories

14 Must-See Social Media Marketing Success Stories | Tech News and Interesting Tech Insights | Scoop.it
How do you break through all the noise on social media sites? Here are 14 creative, timely and, in some cases, crazy, examples of how organizations achieved social media success.
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Computer Problems Slow Voting in Minot - KXNet.com

Computer Problems Slow Voting in Minot - KXNet.com | Tech News and Interesting Tech Insights | Scoop.it
Computer Problems Slow Voting in Minot KXNet.com (Brenda Willoughby, MAYSA Poll Inspector) "Our poll books tell everybody that we are in the wrong precinct so we are writing everything out by hand, so it is working it's just a little slower than...
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Review: New kiddie fitness band more toy than tech - STLtoday.com

Review: New kiddie fitness band more toy than tech - STLtoday.com | Tech News and Interesting Tech Insights | Scoop.it
Review: New kiddie fitness band more toy than tech
STLtoday.com
Once the devices launch, parents will be able to sync the bands with software on the company's website or a smartphone app and track their child's activities.
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Test your math skills with the Windows Phone game Kaboom - Windows Phone Central

Test your math skills with the Windows Phone game Kaboom - Windows Phone Central | Tech News and Interesting Tech Insights | Scoop.it
Windows Phone Central Test your math skills with the Windows Phone game Kaboom Windows Phone Central At the conclusion of the game, you will be rewarded coins that can be used to unlock the power-ups, which include a freeze power-up that slows the...
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