Tech & Marketing for Mid-Sized Law Firms
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94% of large law firms plan to use blogs in social media marketing initiatives : LexisNexis Survey : Real Lawyers Have Blogs

94% of large law firms plan to use blogs in social media marketing initiatives : LexisNexis Survey : Real Lawyers Have Blogs | Tech & Marketing for Mid-Sized Law Firms | Scoop.it
Pursuant to a LexisNexis Survey on the Use of Social Media in the Legal Sector released today, 94% of the AmLaw 200 law firms (200 largest law firms) (94% of large law firms plan to use blogs in social media marketing initiatives : LexisNexis Survey:...

Via Anise Smith
Steve Kiernan's insight:

This is NOT a large firm issue.  Engagement is key - add value, show value!  The rewards will be significant.

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How to combine responsive design with content management

How to combine responsive design with content management | Tech & Marketing for Mid-Sized Law Firms | Scoop.it

Responsive design is trendy, but there is little talk about how it can be incorporated into the content management process. Here are five ways to make it work.

 

Responsive design is getting plenty of attention these days, and for good reason. Mobile internet traffic is increasing exponentially -- by 2014 "mobile" web traffic will surpass desktop traffic. This paradigm shift creates new opportunities along with new challenges.

 

One of those challenges is making your website mobile-friendly. Historically, this change has been made by "forking" the website that already exists. This move involves creating a new website and duplicating content, which doubles the effort required to manage your web presence. Despite all the work, forking could be doable if it truly solved the problem -- but it doesn't.

 

Statistics show there are more than two devices (mobile and desktop) accessing our websites at any given time -- devices like smartphones, tablets, netbooks, laptops, widescreen displays, and more -- and it's not realistic to create dedicated websites for each device out there.

 

Responsive design promises to solve this challenge by using web standards to create a single website that is automatically optimized for all devices. Compared to the alternative, it's easy to understand why enthusiasm surrounds this topic. However, most of this attention is focused on the high-level benefits or the underlying technologies (CSS3 Media Queries). What isn't addressed is how responsive design will be incorporated into the day-to-day content management process.

 

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Steve Kiernan's insight:

And what will it look like with new, wearable gear coming out from Samsung and Apple?  Now more than ever, you should develop a strategy to get here!

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Why Would Your Business Use Custom Software? | INNOVATOR, LLC

Why Would Your Business Use Custom Software? | INNOVATOR, LLC | Tech & Marketing for Mid-Sized Law Firms | Scoop.it
With so much ready-made software available for a variety of industries and business processes, why would you ever want or need a third party software company to develop custom software for your business?
Steve Kiernan's insight:

I would add that a dedicated support team with expert-level knowledge is a huge plus when talking about customer software.  Also applies when asking about custom software vs. open-source solutions.

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Old Spice | Meet the Wolfdog

Old Spice is pleased to announce their new official Chief Director of Marketing, Mr. Wolfdog. He's a wolfdog, so he'll be great at marketing. http://mrwolfdo...
Steve Kiernan's insight:

Yeah, I can't imagine this kind of spin for a law firm either, but watch and enjoy.  It's good for a smile :)

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44% of CMOs: No Need For Alignment With CIO - MarketingCharts | #TheMarketingAutomationAlert

44% of CMOs: No Need For Alignment With CIO - MarketingCharts | #TheMarketingAutomationAlert | Tech & Marketing for Mid-Sized Law Firms | Scoop.it

Introduction...

 

Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also detailed a host of internal challenges to that internal relationship. Here’s another potential challenge to the relationship, unearthed by a new Accenture study: 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.

 

Key excerpts...

 

While 72% of CIOs surveyed ranked the CMO/marketing relationship as important, only 57% of CMOs concurred with respect to the CIO relationship.

 

Moreover, only 13% of CMOs said that their amount of collaboration with CIOs is at the right level, with 41% saying more collaboration is needed. CIOs offered similar viewpoints regarding their relationships with CMOs (11% and 42%, respectively). So while some data indicates that IT is more invested in the relationship than marketing, not all results bear that out.

 

Interestingly, trust may be an issue standing in the way of improved relationships: while 45% of CIOs said that marketing IT was near or at the top of their priority list, only 36% of CMOs believed that to be the case.

 

The study goes into some depth concerning the frustrations that each group have with each other. For CMOs:

Only 51% agreed that the CIO understands marketing requirements, while 45% agree that IT employees understand marketing programs;46% agree that marketing employees understand IT; and45% want to enable marketing employees to operate data and content without IT intervention.
Via marketingIO
Steve Kiernan's insight:

Just amazing!  Alignment doesn't mean sharing value or even understanding, but it does mean everyone plays a role, and in the most effective organizations execution that looks very different can (and should) be aligned with strong corporate strategy.

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marketingIO's curator insight, August 27, 2013 6:44 AM

This does not bode well, but I suppose since we're early in the game, we'll see these percentages changes. The question is by how much will they change. CMOs must align with CIOs, otherwise the CIO will slowly and rightfully encroach.


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Jean-Michel Franco's curator insight, August 28, 2013 10:32 AM

CIO are from Mars, CMO are from Venus, tells this article backed up by an Accenture survey (article includes a link to the details survey) 

Jean-Michel Franco's curator insight, August 28, 2013 6:06 PM

CIOs are from Mars, CMOs are from Venus, says this Accenture survey sco.lt/6zFEZt