Victoria Jaye: "As more and more internet connected devices enter the living room, we can extend entertainment beyond broadcast and the TV screen, bringing our shows to life for audiences in ever more exciting ways.
Our editorial approach to companion experiences is three fold:
"In his book "Start with Why" and the accompanying TED talk, author Simon Sinek claims that we're all very clear about “what” we do. In fact, you often define yourself by what you do - "I'm a teacher" for example. You focus heavily on "how" you should do whatever it is you do and usually develop a routine to make it easier."
YouTube.com/Teachers was created to show teachers how to use these videos to educate, engage and inspire their students. YouTube.com/Teachers is part of YouTube's larger educational initiative, YouTube EDU.