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I Know What You Did On The Web [Infographic]

I Know What You Did On The Web [Infographic] | Tech fun on the fly | Scoop.it

I Know What You Did On The Web [Infographic]


Via Tolokonnikoff - Seratoo
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Tech fun on the fly
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11 Ways To Use Social Media with Inbound Marketing

11 Ways To Use Social Media with Inbound Marketing | Tech fun on the fly | Scoop.it
“ Use Social Media with Inbound Marketing to improve results, get more traffic, more conversions and increase lead generation.”
Via Manish Dhane
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Social media it's a must!
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The Complete Social Media Cover Photo Guide

The Complete Social Media Cover Photo Guide | Tech fun on the fly | Scoop.it
Facebook, Google+, Twitter, LinkedIn and YouTube all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, May 19, 9:29 PM


Great resource compiled by @Mike Allton!


Facebook, Google+, Twitter, LinkedIn, YouTube. 

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Infographic: How to Use Google+ for Business

Infographic: How to Use Google+ for Business | Tech fun on the fly | Scoop.it
If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started.
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The Top Digital Priorities for Marketers in 2014 - Profs | #TheMarketingTechAlert

The Top Digital Priorities for Marketers in 2014 - Profs | #TheMarketingTechAlert | Tech fun on the fly | Scoop.it
“Marketing Strategy - Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.” ___________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | Tech fun on the fly | Scoop.it
With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers. In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”
Via Lauren Moss
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A Detailed History Of Social Media - Infographic

A Detailed History Of Social Media - Infographic | Tech fun on the fly | Scoop.it

Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.


Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.

It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.


Via Lauren Moss
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Charles Rein's comment, July 24, 2013 3:38 PM
From the land of "Wired Telephones" USA, we can now look at how explosive Global growth and the potential 5-7 billion people who will always use a Smart or Cell device
Eleonora Guglielman's curator insight, August 1, 2013 9:18 AM

Nice infographic

lbligen's curator insight, August 4, 2013 5:44 AM

Always new background information.

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Cover Your RSS: Be Ready for the Google Reader Shutdown

Cover Your RSS: Be Ready for the Google Reader Shutdown | Tech fun on the fly | Scoop.it

In about two weeks, Google will retire Google Reader, but there are steps you can take now to ensure that your Google Reader feeds are safe on Flipboard.

Here’s how you can continue to access your Google Reader feeds after July 1, 2013, when Google shuts down the service:

1) Create a Flipboard account. Having an account means that you can always access your favorite content, RSS feeds and social networks from different devices or from a shared device.

2) Tap on the red ribbon, select “Accounts” and sign in to your Google Reader on Flipboard. Do this today and stay signed in!


Via www.sercompetitivos.com
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Web, social media e CV creativi

Presentazione per l'incontro PRime del 20.3.2013. 515 Creative Shop / Torino

Via Stefano Principato
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Stefano Principato's curator insight, May 30, 2013 5:52 AM

Per trovare lavoro servono 3 cose:

1. TALENTO (o predisposizione, capacità innata)

2. FORTUNA (dicesi anche C*#O)

3. INTRAPRENDENZA.

 

 

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How to Boost Engagement on Your LinkedIn Company Page

How to Boost Engagement on Your LinkedIn Company Page | Tech fun on the fly | Scoop.it
LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers.

Via Gladys Pintado, www.sercompetitivos.com
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[Infographic] 5 Scientifically Proven Ways to Get More ReTweets

[Infographic] 5 Scientifically Proven Ways to Get More ReTweets | Tech fun on the fly | Scoop.it

For more data, statistics and social media science, don’t forget to register for my Science of Social Media webinar.

 

Over the years, I’ve done a ton of research on Retweets. I’ve found 5 specific points that are the most powerful ways to get more ReTweets, so I rolled them up into one simple infographic.


Via Tolokonnikoff - Seratoo
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9 Ways to Become a Better Facebook Community Manager | Social Media Examiner

9 Ways to Become a Better Facebook Community Manager | Social Media Examiner | Tech fun on the fly | Scoop.it

Here are 9 tips you need to create a thriving Facebook community and improve your Facebook marketing.

Excerpted from article:

" #1: Know Your Voice.
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

#2: Have Access to Visuals.
Even if your business isn’t visual, make a plan for how you will add images to your posts. You can use things like:
- A screenshot of something you’re demonstrating
- An interesting photo with a quote about your niche
- An infographic with statistics about your niche
- Behind-the-scenes photos from your company events.

#3: Know the Rules.
As a community manager, make sure you know Facebook’s policies. Pages can be shut down without warning for violating these policies. Usually it’s very difficult to get your Page restored.

#4: Know the Industry.
If you are managing a Page for someone else, you need to know the industry so you can speak the lingo.

#5: Recognize Members.
A community manager needs to recognize contributors and members and get to know them. If you have a physical location, you can take pictures of your community members and recognize them on your Facebook Page.

#6: Answer Questions Quickly.
Promptly respond to posts or questions on your Page to create strong bonds with your community. Even if you don’t know the answer, let them know that you will get back to them. Or point them to a useful resource is another good option.

#7: Stay on Top of Changes.
Facebook changes a lot! There are changes to their official policies and in how things are working at any given moment. Make sure you keep track of Facebook’s official changes by following the Newsroom and the Facebook Marketing Page.

#8: Respond Calmly to Negative Posts.
If you get some angry posts for whatever reason on your Page, think before you fire off an angry response. Respond quickly (even if it’s to say we’ll get back to you), but don’t respond in the heat of the moment when you might feel like “telling them off.”

#9: Have Fun.
Find some ways to have fun with your community. Have a Facebook “live Q&A chat” time, do a Livestream or even (gasp) go over to a Google+ Hangout..."

Read full original article here:
http://www.socialmediaexaminer.com/9-ways-to-become-a-better-facebook-community-manager/

 


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Lynn O'Connell for O'Connell Meier's curator insight, April 28, 2013 11:28 PM

#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard.

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I Know What You Did On The Web [Infographic]

I Know What You Did On The Web [Infographic] | Tech fun on the fly | Scoop.it

I Know What You Did On The Web [Infographic]


Via Tolokonnikoff - Seratoo
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Social Media Guidelines For Students And Job Seekers

Social Media Guidelines For Students And Job Seekers | Tech fun on the fly | Scoop.it
Everything you put on social media lives forever. You may delete it. You may hide it.
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Tools per Social Media Reporter @rosybattaglia per @labora

“Slides della lezione al corso di Web Editing organizzato da @labora a Roma il 10/11maggio 2014.”
Via Stefano Principato
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Se vuoi cavalcare l'onda e non esserne travolto devi imparare a gestire questi strumenti
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The relationship between content strategy and content marketing

The relationship between content strategy and content marketing | Tech fun on the fly | Scoop.it
“A comparative look at content strategy and content marketing that includes their respective definitions, roles, tools, and overlap.”
Via Stefano Principato
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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | #TheMarketingTechAlert

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | #TheMarketingTechAlert | Tech fun on the fly | Scoop.it
Advanced/ Condensed...Six classes of marketing technology seemed to logically fit together into a semblance of meaningful structure:-- > Internet services such as Facebook, Google, and Twitter that underlie today’s marketing environment.-- > Infrastructure such as databases, big data management, cloud computing, and software development tools.-- > Marketing Backbone Platforms such as CRM, marketing automation, WCM, and e-commerce engines.-- > Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.-- > Marketing Experiences — more specialized technologies that directly affect prospects and customers across their lifecycle, such as advertising, email, social media, SEO, content marketing, A/B testing, etc.-- > Marketing Apps — the “front-office” of modern marketing.-- > Marketing Operations — the tools and data for managing the “back-office” of marketing, such as analytics, MRM, DAM, and agile marketing management. Here’s the highlight reel of what [the author] found most interesting while working on this:1. Marketing Backbone Platforms and Marketing Middleware. Platforms are software that every marketer needs — a CRM, a core web content/experience system, and at least basic marketing automation (i.e., campaigns and customer journey management). Middleware is the “software glue” that makes it even easier for multiple, different products to work together. Combined, these platforms and marketing middleware make it increasingly manageable to orchestrate diverse marketing software products into a cohesive stack. Each business will be better able to tailor a marketing technology portfolio that best serves their mission. 2. The Emergence of the Marketing Apps Category. I believe there’s a new category of marketing software that’s emerging for marketing apps. These products let marketers produce interactive experiences, rather than static content, to engage their audience. 3. Consolidation and Diversification in Marketing Automation. The second largest category of products in this landscape is marketing automation/integrated marketing platforms, with 51 different vendors. Many of these are new ventures or expansions of vendors from other categories (especially email marketing). And there are undoubtedly more that I inadvertently overlooked (my apologies). It’s a big category. 4. “Ad Tech” in the Minority in the Marketing Technology Landscape. There’s still no denying that the vast majority of marketing technology innovation is happening outside the context of advertising. This is indicative of — and directly enabling — the seismic shift of marketing away from advertising to experience-driven marketing. 5. A Rich Collection of Agile Marketing Tools. Finally, I’m excited by the wonderful set of agile management tools that are available today. Granted, most of these were not designed specifically with marketing in mind. But the ones I selected here can work beautifully in supporting agile marketing. More generally, the growth and innovation with these products speaks to the increasing traction that agile and lean management philosophies are gaining across more and more organizations. ___________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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10 suggerimenti per migliorare la vostra presenza su Twitter

10 suggerimenti per migliorare la vostra presenza su Twitter | Tech fun on the fly | Scoop.it
“ 10 suggerimenti per migliorare la vostra presenza su Twitter e il vostro personal branding”
Via Stefano Principato
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | Tech fun on the fly | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study

Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study | Tech fun on the fly | Scoop.it
Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC]

Via Manish Dhane
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Things to keep in mind in our digital strategy

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Pashut Izuv - Business Social Media's curator insight, June 30, 2013 12:53 AM

עד כמה הרשתות החברתיות עוזרות בקידום האורגני?  מסתבר שלא מעט. #פייסבוק #טוויטר #קידום

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Is Social Media Bad For Your Phone?

Is Social Media Bad For Your Phone? | Tech fun on the fly | Scoop.it

Via Tolokonnikoff - Seratoo
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Personal Brand Plan: il 1° corso di marketing personale a distanza

Personal Brand Plan: il 1° corso di marketing personale a distanza | Tech fun on the fly | Scoop.it

12 ore di consulenza, coaching e formazione specialistica per darti tecniche e strumenti di marketing personale per sviluppare il tuo business.


Il percorso è ideato soprattutto per liberi professionisti, consulenti, free lance e micro-imprenditori.
Un programma integrato personalizzabile alle tue esigenze e ai tuoi impegni di lavoro. Infatti il programma di base può essere modificato ed adattato alle tue specifiche esigenze.


Via Stefano Principato
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Stefano Principato's curator insight, December 15, 2012 5:19 AM

L'unico corso personale a distanza utile per imparare tecniche e strumenti di marketing personale e personal branding per sviluppare e promuovere la tua attività e il tuo business in una formazione diretta 1 to 1. 

 

Un nuovo modo per imparare a sviluppare la tua attività, senza vincoli di trasferimenti. 

Gonzalo Moreno's curator insight, June 3, 7:04 AM

PERSONAL MARKETING - Brand Plan

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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Tech fun on the fly | Scoop.it

Via Robin Good
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This is the fashion of the moment

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medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 10:24 PM

Free tools which will help you create your own images with quotes.

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10 Tips To Build A Responsive Website [Infographic]

10 Tips To Build A Responsive Website [Infographic] | Tech fun on the fly | Scoop.it

Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.


The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...


Via Lauren Moss
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Filipe MS Bento's curator insight, April 18, 2013 10:30 AM

Excelent infografic (as graphic as you can get!):

Sue Myburgh's curator insight, April 18, 2013 6:09 PM

Wonderful - clear and brief.

Cori Zuppo's curator insight, April 21, 2013 9:23 PM

Right on!

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The Importance of Social Media For SEO

The Importance of Social Media For SEO | Tech fun on the fly | Scoop.it

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy


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Jean-Marc TRESOR's curator insight, April 26, 2013 10:43 AM

Social Media

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

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Opinion: Does Social Media “Like” Conservation? | The Scientist Magazine®

Opinion: Does Social Media “Like” Conservation? | The Scientist Magazine® | Tech fun on the fly | Scoop.it
Environmental issues that resonate on an immediate, emotional level seem to play better on sites like Facebook than do longer-term, but no less serious problems.
Marco Fabiani's insight:

What's the most shareable content on FB?

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