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Tech & Education
It is undeniable that technology plays an essential role in education. This topic is my way of staying updated with the latest trends and share my passion with the community.
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Rescooped by William Machado from Just Story It! Biz Storytelling
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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Tech & Education | Scoop.it

"I’m a storyteller, not a strategist

Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."

 

I love the core message of this post -- for business success hire both a strategiest AND a storyteller!

 

Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!

 

Go read the article for more info on why this marriage makes so much sense.

 

Thanks fellow curator Gregg Morris @greggvm for finding this article!

 

Here's the original link: http://www.businessesgrow.com/2012/11/21/why-your-social-media-plan-needs-gurus-and-storytellers/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Gregg Morris, Karen Dietz
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Rescooped by William Machado from visualizing social media
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Infographics- An easier way to get backlinks to your site

Infographics- An easier way to get backlinks to your site | Tech & Education | Scoop.it

Infographics are trending on the internet. There are used as a backlink bait by many of the popular brands. It serves as a dual advantage as it benefits both the creater and the user. The creator of the infographics is benefitted by getting a backlink to its website and the user of the infographic has an advantage of displaying visual friendly content on the site.

 

What are Infographics?

Infographics is short form for "Information Graphics". These are image visualization of data or information. It draws inspiration from Pictographs which are used as a picture language. Human mind accepts visual data more accurately and clearly than the raw text data. This concept relies heavily upon the creation of images which are used to convey complex data,graphs,information etc in an easier way before the audience.

Infographics are really useful in getting good backlinks to your website. The best way is to publish an infographic with a code to allow further embedding (The embed code contains the source of the image which is your website). People who visit your website would be able to see the embed link and if they like our picture, they would surely use it on their own website thus providing you a backlink.Moreover, you can even distribute your infographic to hundreds of specialized infographic directories thus increasing your chances of getting backlinks...


Via Lauren Moss
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Rescooped by William Machado from visualizing social media
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Tech & Education | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.