This free eBook from Hubspot shows you how to use Twitter to attract leads and customers, not just followers.
Laura Fitton, author of Twitter for Dummies, covers how to: Optimize your Twitter presence for brand awareness and search. Jump start your Twitter lead generation strategy. Measure the ROI of Twitter.
This eBook is geared towards intermediate users of Twitter who are familiar with basics of Twitter marketing, but wants to learn more advanced strategies to increase business and sales. For example, Hubspot reccomends that 15-25 Tweets per day is actually better than tweeting every second. The PDF content is presented in a graphically dynamic way and should be easy to read on smart phones and tablets.
Via Lauren Moss