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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Tech Check | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
Mike Milazzo's insight:

When we get past all the ads.

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Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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Nadal, Federer Among Nominees In 2017 ATP World Tour Awards Presented By Moët & Chandon | ATP World Tour | Tennis

Nadal, Federer Among Nominees In 2017 ATP World Tour Awards Presented By Moët & Chandon | ATP World Tour | Tennis | Tech Check | Scoop.it
World No. 1 Rafael Nadal and No. 2 Roger Federer are both up for two player-voted categories in the 2017 ATP World Tour Awards Presented By Moët & Chandon: the Stefan Edberg Sportsmanship Award and Comeback Player of the Year.
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You Should Start Camping Out Now If You Want an iPhone X

You Should Start Camping Out Now If You Want an iPhone X | Tech Check | Scoop.it
Apple is reportedly only shipping 2 to 3 million iPhone X units before the new phone launches, which could make the phone hard to find
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Want to see something crazy? Open this link on your phone with WiFi turned off.

Want to see something crazy? Open this link on your phone with WiFi turned off. | Tech Check | Scoop.it
What you should see is your home address, phone number, cell phone contract details, and — depending on what kind of cell phone towers you’re currently connected to — a latitude and longitude…
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Update Every Device -- This KRACK Hack Kills Your Wi-Fi Privacy

Update Every Device -- This KRACK Hack Kills Your Wi-Fi Privacy | Tech Check | Scoop.it
Time to update your Wi-Fi router and devices as major vulnerability lands.
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5 Most Catastrophic Data Breaches of 2017

5 Most Catastrophic Data Breaches of 2017 | Tech Check | Scoop.it
This year has been dominated by severe and especially high-profile data breaches. These are five of the worst data breaches of 2017.
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Survey Shows iOS 11 Isn't Great for Battery Life (But You Should Still Upgrade)

Survey Shows iOS 11 Isn't Great for Battery Life (But You Should Still Upgrade) | Tech Check | Scoop.it
iOS 11 has upgraded quite a few things across Apple’s mobile operating system — with one possible exception: battery life. For many, it seems like it’s one
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10 things in tech you need to know today

10 things in tech you need to know today | Tech Check | Scoop.it
Twitter is expanding its character limit, Google is splitting off its Google Shopping service, and Google is pulling the YouTube app from the Amazon Echo Show.
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Comcast’s low-cost wireless service might be a success

Comcast’s low-cost wireless service might be a success | Tech Check | Scoop.it
The wireless carrier battles have been heating up recently, as reports of a Sprint and T-Mobile merger intensify, which would allow the third and fourt
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Every single Yahoo account was hacked - 3 billion in all

Every single Yahoo account that existed in August 2013 was affected by an epic hack.
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Apple Watch Series 3

Apple Watch Series 3 | Tech Check | Scoop.it
Apple Watch Series 3 features cellular. So you can leave your phone behind and still make calls, get texts, and listen to your music.
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Sphero Mini is a smart rolling robot the size of a ping-pong ball

Sphero Mini is a smart rolling robot the size of a ping-pong ball | Tech Check | Scoop.it
Sphero has gotten a lot of mileage out of its rolling robot ball, making everything from the orb-like Sphero to the BB-8 droid from Star Wars: The Force Awakens. And now it is taking the ball and running with it (sorry about the cliché) with the new Sphero Mini.
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iPhone 8 Launch Considered 'Bleak' As Customers Hold out for iPhone X

iPhone 8 Launch Considered 'Bleak' As Customers Hold out for iPhone X | Tech Check | Scoop.it
Apple officially launched its iPhone 8 and iPhone 8 Plus devices across the globe, along with the Apple TV 4K and Apple Watch Series 3. The company, as it
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Ourotech is taking the guesswork out of cancer treatment

Ourotech is taking the guesswork out of cancer treatment | Tech Check | Scoop.it
Every day spent with late stage cancer matters -- that's why it's so important to get treatments right the first time. Unfortunately, despite having dozens of..
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Review: Google's Pixel 2 offers best of Android -- if you can find it

Review: Google's Pixel 2 offers best of Android -- if you can find it | Tech Check | Scoop.it
Those looking for an Android phone that takes full advantage of the operating system will love the Pixel 2 -- that is, if you're willing to go out there looking for it.
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Google can’t make a good phone and it’s embarrassing

Google can’t make a good phone and it’s embarrassing | Tech Check | Scoop.it
For those of you that have been following me for the past 10 years or so, you'll know that I'm a huge fan of Android. https://www.youtube.com/watch?v=676A6VymGCk No, I am not a fan of Android. But I haven't used an Android phone regularly enough to critique it in a long time.
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Google Assistant gets some spooky voice commands just in time for Halloween

Google Assistant gets some spooky voice commands just in time for Halloween | Tech Check | Scoop.it
If you're having trouble getting in the spooky spirit this Halloween, perhaps Google Assistant can help.
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Amazon finally makes a waterproof Kindle, after 10 years

Amazon finally makes a waterproof Kindle, after 10 years | Tech Check | Scoop.it

for when you must read underwater

Mike Milazzo's insight:
for when you must read underwater
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'Our minds can be hijacked': the tech insiders who fear a smartphone dystopia

'Our minds can be hijacked': the tech insiders who fear a smartphone dystopia | Tech Check | Scoop.it
The Google, Apple and Facebook workers who helped make technology so addictive are disconnecting themselves from the internet. Paul Lewis reports on the Silicon Valley refuseniks who worry the race for human attention has created a world of perpetual distraction that could ultimately end in disaster
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5 smartphone spy apps that could be listening and watching you right now

5 smartphone spy apps that could be listening and watching you right now | Tech Check | Scoop.it
Spy apps may have been designed so that parents can watch over their kids, but that’s not where it stops. These sneaky apps can be used by boyfriends, girlfriends, family members, or even suspicious…
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Netflix is Raising Rates

Netflix is Raising Rates | Tech Check | Scoop.it
News: Netflix is raising rates. Insiders informed Mashable this week that starting in November, subscribers of the company's $10 per month service will be charged $11 p
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Google’s biggest Pixel 2 problem will be making enough of them

Google’s biggest Pixel 2 problem will be making enough of them | Tech Check | Scoop.it
For Google to be a legitimate, internationally recognized hardware maker, the Pixel 2 will need to be made available to all who want it.
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The best free software for your PC

The best free software for your PC | Tech Check | Scoop.it
These are the best free programs that any PC needs: solid security tools, productivity software, and more.
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Google hints Assistant is nearly ready for Chromebooks

Google hints Assistant is nearly ready for Chromebooks | Tech Check | Scoop.it
Google's October 4th event might include more for Chrome OS fans than the rumored Pixelbook. David Cannon and 9to5Google have spotted multiple app reference
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63 Things Every Student Should Know In A Digital World

63 Things Every Student Should Know In A Digital World | Tech Check | Scoop.it
63 Things Every Student Should Know In A Digital World

Via Ana Cristina Pratas, Sanjay Joshi
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Comcast appeals to ‘cord nevers’ with launch of Xfinity Instant TV service

Comcast appeals to ‘cord nevers’ with launch of Xfinity Instant TV service | Tech Check | Scoop.it
Comcast's own streaming service aimed at cord cutters and more so the 'cord nevers' who never sign up for cable, has now launched. The service, Xfinity..
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