How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier | tech | Scoop.it

Pushbullet started as simple app for taking advantage of the rich notification functionality that came out on Android in late 2012. The company’s founder, Ryan Oldenburg, realized that his notification tray could be much more useful if notifications could actually come with some text or imagery. It would allow you to get to needed information faster.

 

The Google Play Store shows it’s an app with over 500,000 installs so far and more than 40,000 people have given it ratings, with an average score of 4.6 stars out of 5. It’s also on iOS, if you’re an Apple user. There’s another statistic that’s neither present in the Play Store or App Store, however, but it’s been equally important for the company: 1,420


1,420 is the number of Pushbullet users who have joined its subreddit,/r/Pushbullet.


“Every app tends to attract ambassadors and I think the people on our subreddit are ambassadors,” Oldenburg told us....

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Via Jeff Domansky, Marc Kneepkens