On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.
Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.
Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.
Social media monitoring, social media strategy: Who is winning the PR versus social media war? How to be ahead of the competition....
More specifically, while PR and social media are joined at the hip, they are by no means the same: PR just gets you noticed (and ultimately also increases sales). Until someone knows about you, how can they buy whatever you are offering?
In contrast, social media marketing is hard to control and spreading the message highly depends on a person’s reputation as well as social networks spreading the message. In the PR context, information is shared with a selected group of people either by sending them a press release or product sample in the hopes that they will share their positive thoughts with a larger audience, such as newspaper readers reading a movie review.
Sharing information and insights using social media means having little, if any, control about what people do with the information, such as re-mixing music to make a new track. Sometimes social media stories – especially public relations disasters – might be picked up by more traditional media, thereby allowing the news to reach an audience beyond social networks such as Facebook.Social media marketing can help an organization build good content to attract people or pull them in to your website or blog....
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering.
Social media properties have clearly made the processes of creating and sharing content a compelling activity for everyone. Yet the story is altogether different when it comes to retrieving content. Ever tried to search for an old post in Facebook? Pretty difficult if the update was more than a month old. Ever tried to search for tweets older than a week using Twitter search? Mission impossible.
SEO isn’t just for search engines any more — it’s also for social media as part of a broad Social Media Optimization strategy.
Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.
In today's SEO Copywriting video tip, Heather delves into the factors that are most important in determining the home page word count, including conversions...
.... So What is the “Correct” Word Count for Your Home Page? Yes, there are a lot of different opinions on this subject, and that’s precisely why so many people are confused about what to do with their home page. On one side of the coin, they want to have an exceptional home page that makes it easy for prospects to take action. On the other, they want to have a home page that positions well in the search engines.
As usual, there is no definitive “right” answer. The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. So let’s look at this more closely….
The rising popularity of the image in social media has further transformed the way we share our lives with one another.
“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment,” said Robin Kelsey, a professor of photography at Harvard, and we are “turning photography into a communication medium.”
Not surprisingly, the largest social networking companies are spending billions of dollars to be the place where consumers latch onto these visual nods. They know the stakes. While it might seem that Yahoo’s Flickr, Facebook, which also owns Instagram, and Twitter are fighting to become the ultimate online photo album or video vault, these companies are really fighting to provide the service for the newest way to communicate. If they miss that shift, they risk irrelevancy....
Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.
Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.
It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.
Patients who use the Internet more frequently are more likely to embrace patient-centered healthcare efforts and participate in their own care, according to a study published this week in the Journal of Medical Internet Research.
For the study, researchers from the University of Texas at Austin, the University of Florida and the University of Maryland examined Internet use patterns of 438 people. They asked the group two questions:
Is there a significant relationship between Internet use frequency and the overall preferences for obtaining health information and decision-making autonomy?
Does the relationship between Internet use frequency and information and decision-making preferences differ with respect to seven different aspects of health conditions--diagnosis, treatment, laboratory testing, self-care, complementary and alternative medicine (CAM), psychosocial aspect and healthcare providers?
According to the researchers, the findings will be important for care efforts moving forward. "When medical professionals attempt to gauge how much information to provide patients or try to decide how much they should involve patients in medical decision-making, they may be better off if they base their decisions on patients' Internet use frequency rather than age, per se," they said.
As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.
'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.
The Internet never sleeps. Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another? It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without. ztake a look at “A Day in the Life of the Internet”...
A study of the social network behind the Occupy movement shows that the most vocal participants were highly connected before the protests began but have now largely lost interest, say social network researchers....
The Occupy Wall Street movement began in September 2011 as a grass roots protest against the inequality, greed and corruption associated with the financial sector of the economy. The movement adopted the slogan: ”We are the 99%” which refers to the distribution of wealth in the US between the richest 1 per cent and the rest.
What was extraordinary about this movement was the speed with which it spread, passing rapidly between communities via social media and Twitter in particular.So an interesting question is how this movement became so big, so quickly and what has happened since to the most active participants....
Vine's microvideos have rapidly waned in popularity following the debut of Instagram's competing service. But don't count it out yet. The competition continues...
The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummeted after Instagram debuted a competing service last week. But Vine isn't Internet roadkill quite yet. Marketing Land conjured data from Twitter-metric firm Topsy, comparing how many times people shared instagram.com links on Twitter against the frequency of vine.co links.
Its most stunning revelation: Sharing of Vine videos dropped by almost 40% on June 20, the day Instagram launched its video service. So far, there's no turnaround in sight....
Seven of the ten most important factors in SEO ranking now come from social media.
An updated study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of likes, shares, tweets and +1s.
Searchmetrics have documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.