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Drew Neisser: How CollegeHumor Gets Clicks - PSFK

Drew Neisser: How CollegeHumor Gets Clicks - PSFK | Technovation and Social Media | Scoop.it
Drew Neisser interviews Paul Greenberg, CEO of CollegeHumor, revealing serious insights on content marketing, viral videos and how to be an effective CEO.
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | Technovation and Social Media | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Why PR fails with social media marketing

Why PR fails with social media marketing | Technovation and Social Media | Scoop.it

Social media monitoring, social media strategy: Who is winning the PR versus social media war? How to be ahead of the competition....

 

More specifically, while PR and social media are joined at the hip, they are by no means the same: PR just gets you noticed (and ultimately also increases sales). Until someone knows about you, how can they buy whatever you are offering?

 

In contrast, social media marketing is hard to control and spreading the message highly depends on a person’s reputation as well as social networks spreading the message. In the PR context, information is shared with a selected group of people either by sending them a press release or product sample in the hopes that they will share their positive thoughts with a larger audience, such as newspaper readers reading a movie review.

 

Sharing information and insights using social media means having little, if any, control about what people do with the information, such as re-mixing music to make a new track. Sometimes social media stories – especially public relations disasters – might be picked up by more traditional media, thereby allowing the news to reach an audience beyond social networks such as Facebook.Social media marketing can help an organization build good content to attract people or pull them in to your website or blog....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 3, 2013 1:18 PM

The challenge with social media is trying to control the uncontrollable.

Pablo's curator insight, July 19, 2013 9:56 PM

 This article goes into depth why PR fails in social networks. The author of this article agrees with the authors of our book. For social networking to work you must incorporate engagement between you and your customers. Also the author gives three steps in which we as PR/Marketers should follow in order to be successful. Of these steps the last step really stuck out to me.  The last step “requires some critical skills, such as listening and responding politely and clearly to customer requests AND suggestions, as well as correcting mistakes identified”. (Gattiker, 2010)

                Overall I agree with the author of this article. This article incorporates a lot of themes and concepts that we had discussed throughout the semester. After reading this article and the book I discovered that engagement is key point in social media marketing overall.   

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Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | Technovation and Social Media | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


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David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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It's time to optimize for social search

It's time to optimize for social search | Technovation and Social Media | Scoop.it

The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering.

 

Social media properties have clearly made the processes of creating and sharing content a compelling activity for everyone. Yet the story is altogether different when it comes to retrieving content. Ever tried to search for an old post in Facebook? Pretty difficult if the update was more than a month old. Ever tried to search for tweets older than a week using Twitter search? Mission impossible.

 

SEO isn’t just for search engines any more — it’s also for social media as part of a broad Social Media Optimization strategy.

 

Read More At: http://searchengineland.com/communicators-take-note-the-deplorable-state-of-social-search-is-changing-158492


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Maddie Houts's curator insight, May 28, 2013 5:35 PM

Potential article for blog post

Zeezee's comment, May 29, 2013 3:05 AM
Yes.. SMO is the alternative way for optimize
Lynn O'Connell for O'Connell Meier's curator insight, June 1, 2013 4:06 AM

Background on slow developent of social search + discussion of why (and how) that's changing. Social search is key moving forward

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A Visual Guide to Twitter

A Visual Guide to Twitter | Technovation and Social Media | Scoop.it

This infographic provides a visual guide and a brief synopsis of different uses for Twitter.

It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.


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Jim Doyle's curator insight, June 6, 2013 8:45 PM
A Visual Guide to Twitter
Elisabetta Tosi's curator insight, June 11, 2013 4:25 AM

How to use Twitter in your business? here there are some ideas...

Susan Kay Daniels's curator insight, June 24, 2013 9:45 PM

Just what I've been looking for...with all the changes at Twitter, this is a great piece to read for updating my knowledge :)

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

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What Makes A Successful Social Media Campaign (Infographic)

What Makes A Successful Social Media Campaign (Infographic) | Technovation and Social Media | Scoop.it

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.


Via Lauren Moss
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Kaye Blum's curator insight, June 3, 2013 9:24 PM

A simple infographic with usage stats and some clear Dos and Don'ts for social media marketing.

Jim Doyle's curator insight, June 4, 2013 6:07 AM

What will make your Social Media Campaign be successful.

Deb Nystrom, REVELN's curator insight, June 5, 2013 12:57 PM

Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key!  ~  D

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The science of Facebook pages: how non-profits increase engagement on Facebook | NetSquared

The science of Facebook pages: how non-profits increase engagement on Facebook | NetSquared | Technovation and Social Media | Scoop.it
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How many words should be on your home page? A closer look

How many words should be on your home page? A closer look | Technovation and Social Media | Scoop.it

In today's SEO Copywriting video tip, Heather delves into the factors that are most important in determining the home page word count, including conversions...

.... So What is the “Correct” Word Count for Your Home Page? Yes, there are a lot of different opinions on this subject, and that’s precisely why so many people are confused about what to do with their home page. On one side of the coin, they want to have an exceptional home page that makes it easy for prospects to take action. On the other, they want to have a home page that positions well in the search engines.

 

As usual, there is no definitive “right” answer. The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. So let’s look at this more closely….


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Jeff Domansky's curator insight, July 1, 2013 7:30 PM

I liked this debate although you won't find an actual formula as opposed to some suggestions.

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Disruptions: Social Media Images Form a New Language Online | NY Times

Disruptions: Social Media Images Form a New Language Online | NY Times | Technovation and Social Media | Scoop.it
The rising popularity of the image in social media has further transformed the way we share our lives with one another.

 

...

“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment,” said Robin Kelsey, a professor of photography at Harvard, and we are “turning photography into a communication medium.”

 

Not surprisingly, the largest social networking companies are spending billions of dollars to be the place where consumers latch onto these visual nods. They know the stakes. While it might seem that Yahoo’s Flickr, Facebook, which also owns Instagram, and Twitter are fighting to become the ultimate online photo album or video vault, these companies are really fighting to provide the service for the newest way to communicate. If they miss that shift, they risk irrelevancy....

 

 


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Jeff Domansky's curator insight, July 1, 2013 9:31 PM

Another quote that nicely sets the table for this must-read article:


"So isn’t this all bad for society? Another blow for the English language where children won’t even bother to communicate in LOL-speak anymore?


“We’re tiptoeing into a potentially very deep and interesting new way of communicating,” said Mitchell Stephens, author of “The Rise of the Image, the Fall of the Word,” and a journalism professor at New York University. “And as with anything, when you tiptoe in, you start in the shallow waters.”

"

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Jeff Fromm: Why Millennials Aren’t Who You Think They Are - PSFK

Jeff Fromm: Why Millennials Aren’t Who You Think They Are - PSFK | Technovation and Social Media | Scoop.it
Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | Technovation and Social Media | Scoop.it

With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right. ;


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Smartphone Bracelet Available For Pre-Order [Video] - PSFK

Smartphone Bracelet Available For Pre-Order [Video] - PSFK | Technovation and Social Media | Scoop.it
The Emopulse Smile Smartwatch is a watch, phone, and a funky accessory all in one.
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Solar Plane Lands in New York, Completing U.S. Journey: Scientific American

An airplane entirely powered by the sun touched down in New York City late on Saturday, completing the final leg of an epic journey across the United States that began over two months ago.
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A Detailed History Of Social Media - Infographic

A Detailed History Of Social Media - Infographic | Technovation and Social Media | Scoop.it

Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.

 

Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.

It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.


Via Lauren Moss
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Charles Rein's comment, July 24, 2013 3:38 PM
From the land of "Wired Telephones" USA, we can now look at how explosive Global growth and the potential 5-7 billion people who will always use a Smart or Cell device
Eleonora Guglielman's curator insight, August 1, 2013 9:18 AM

Nice infographic

lbligen's curator insight, August 4, 2013 5:44 AM

Always new background information.

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Patients' Internet use a predictor for participation in their own care

Patients' Internet use a predictor for participation in their own care | Technovation and Social Media | Scoop.it

Patients who use the Internet more frequently are more likely to embrace patient-centered healthcare efforts and participate in their own care, according to a study published this week in the Journal of Medical Internet Research.

 

For the study, researchers from the University of Texas at Austin, the University of Florida and the University of Maryland examined Internet use patterns of 438 people. They asked the group two questions:

 

Is there a significant relationship between Internet use frequency and the overall preferences for obtaining health information and decision-making autonomy?

 

Does the relationship between Internet use frequency and information and decision-making preferences differ with respect to seven different aspects of health conditions--diagnosis, treatment, laboratory testing, self-care, complementary and alternative medicine (CAM), psychosocial aspect and healthcare providers?

 

According to the researchers, the findings will be important for care efforts moving forward. "When medical professionals attempt to gauge how much information to provide patients or try to decide how much they should involve patients in medical decision-making, they may be better off if they base their decisions on patients' Internet use frequency rather than age, per se," they said.

 


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Social Signals Work for SEO

Social Signals Work for SEO | Technovation and Social Media | Scoop.it

As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.

 

'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.

 

Read More: http://socialmediatoday.com/peter-visser/1477866/do-social-signals-work-seo


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AdriM's curator insight, May 21, 2013 12:46 AM

For those who want to see social media having a directi influence on SEO. You can even follow instructions to conduct your own experiment!

Gail Monique Mallo's comment, May 21, 2013 3:03 AM
This is so true. I don't think people out of this industry fully embrace the importance of social signals nor do they understand what social signal is. I guess that's what social media managers are here for!
Daniel Imbellino's comment, May 24, 2013 6:48 AM
They're what drives my websites today. Search engines are leaving the prospect of figuring which content is good or bad up to the users themselves. When you +1 something you are effectively "recommending" that content to all your followers on G+, in which those in your circles could see the content you +1'd in search results.
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A Day In The Life Of The Internet – infographic

A Day In The Life Of The Internet – infographic | Technovation and Social Media | Scoop.it

'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.

The Internet never sleeps.  Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another?  It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without.  ztake a look at “A Day in the Life of the Internet”...


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Martin (Marty) Smith's curator insight, May 22, 2013 1:58 PM

Think we are in the middle of a collaborative revoluton or what?

Taylor Mergele's comment, May 22, 2013 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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Infographic: Best Practices for Optimizing Facebook Photos

Infographic: Best Practices for Optimizing Facebook Photos | Technovation and Social Media | Scoop.it

This infographic from Postrocket gets into the specificity of how and why images should be optimized for Facebook Edgerank.


It addresses photos in the context of display for the NewsFeed, as well as the optimal dimensions for profiles, cover photos and post link previews.


Via Lauren Moss
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malek's curator insight, May 28, 2013 7:18 PM

Great answers to many questions you always have in your mind

Joe Wise's curator insight, May 30, 2013 9:51 PM

images are key..... too obvious??

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Technovation and Social Media | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.


Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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The Anatomy of the Occupy Wall Street Movement on Twitter | MIT Technology Review

The Anatomy of the Occupy Wall Street Movement on Twitter | MIT Technology Review | Technovation and Social Media | Scoop.it

A study of the social network behind the Occupy movement shows that the most vocal participants were highly connected before the protests began but have now largely lost interest, say social network researchers....

 

The Occupy Wall Street movement began in September 2011 as a grass roots protest against the inequality, greed and corruption associated with the financial sector of the economy. The movement adopted the slogan: ”We are the 99%” which refers to the distribution of wealth in the US between the richest 1 per cent and the rest.

 

What was extraordinary about this movement was the speed with which it spread, passing rapidly between communities via social media and Twitter in particular.So an interesting question is how this movement became so big, so quickly and what has happened since to the most active participants....


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Jeff Domansky's curator insight, July 1, 2013 7:32 PM

I guess they're Occupied elsewhere? ;-)

Jeff Domansky's comment, September 26, 2013 7:15 PM
Klaudia & Sophie, I enjoyed your perspectives on OWS.
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Technovation and Social Media | Scoop.it
When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handfu...
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Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over

Instagram Video May Be Strangling Vine Now, But This Fight Is Far From Over | Technovation and Social Media | Scoop.it

Vine's microvideos have rapidly waned in popularity following the debut of Instagram's competing service. But don't count it out yet. The competition continues...

 

The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummeted after Instagram debuted a competing service last week. But Vine isn't Internet roadkill quite yet. Marketing Land conjured data from Twitter-metric firm Topsy, comparing how many times people shared instagram.com links on Twitter against the frequency of vine.co links.

 

Its most stunning revelation: Sharing of Vine videos dropped by almost 40% on June 20, the day Instagram launched its video service. So far, there's no turnaround in sight....


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Jeff Domansky's curator insight, June 29, 2013 3:22 PM

Each of the new video services have advantages and slightly different features. Smart marketers might try to use both as they have different audiences and demographics.

Katie Wight's curator insight, July 8, 2013 6:03 PM

Do you use Instagram or Vine for video?

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Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC]

Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC] | Technovation and Social Media | Scoop.it

Seven of the ten most important factors in SEO ranking now come from social media.


An updated study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of likes, shares, tweets and +1s.


Searchmetrics have documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.


Via Lauren Moss
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Panovus's curator insight, July 1, 2013 4:05 AM

Do you reach your audience via Social Media?Panovus know what works best.Learn more:http://goo.gl/krpHx

Andy Birkitt's curator insight, July 26, 2013 7:20 AM

A recent study by Searchmetrics has revealed just how important social media signals are to a strong SEO ranking and then produced the results as this really nice infographic.