Insightful article. New-age talent around the globe is absolutely hyper-connected and is actively scrutinizing potential new employers.
In this article, Badri Ravi gives us several important takeaways. Two ideas that stand out for HR practitioners are: 1) It's important to educate management on the ZMOT phenomena. 2) An integrated and combined approach is needed. One that optimizes the external employer brand along with influencing a positive work environment and clearly knowing what employees are saying about the company.
HR is in a unique position to work with management, Marketing/PR, employees and stakeholders develop and customize the recruitment strategy.
As Mr. Ravi cites, employers and recruiters must pay attention to their EVP, online presence and brand. If they aren't paying attention, they should be aware that the new-age talent candidate is.
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