When you read all of the free advice about social media out there you’ll hear a few common phrases: “You have to” “No one likes” “Everyone likes” and so on. Typically these phrases are followed by something that worked anecdotally for the person who is giving you the free advice. Very rarely there’s a thin slice of data to back it up.
Or it’s something that worked back when the free-advice-giver was building their audience.
But social media, just like human behavior, changes over time. Things that once seemed mandatory fall by the wayside. The behavior of early adopting geeks and risk-takers doesn’t always mesh with mainstream as the “here comes everybody” shifts patterns in how things get used, said and done.
To counter the free advice of what you “have to do,” what “everyone” likes and the ideal messaging architecture I freely identify three shibboleths of social media below:
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc