teaching with technology

The social media landscape is anything but constant — it seems like the ecosystem is changing daily...
This infographic shows what the social media landscape looks like right now. Unlike the famously viral LUMAscape depiction that crowds every single social media company into one infographic, this is a simpler visual of how things work "from customer service and R&D to HR and marketing."

The key question that brands have when planning and then analyzing social media campaigns is how to measure the impact that every dollar spent on paid social media has on the value their owned and earned social media.

An additional infographic analyzes the interaction of these three forms of social media, explaining:

"The high level analysis for media effectiveness takes all of earned and owned divided by paid. Earned is all the impressions generated divided by average CPM, owned includes all channels, and paid is the overall media spend. The higher the ratio, the more earned amplification is generated from paid."

Via Lauren Moss

In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...

Via Lauren Moss