I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.
"There's a major shift on the web and a big change on social networks in how people spend their time.
**They're spending less time interacting with facts and more time communicating with people.
**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"
"The new web means spending less time interacting with facts & more time communicating with people".
Here are some highlights that caught my attention:
**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.
**Content that triggers arousing emotions drives that behavior
**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"
**Google wants users to spend less tinme searching and more time interacting with their network
**What this neans for dealers is you must build your store's knowledge footprint.
**It's important how Google knows you. It's important how your customers/audience knows you
**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.
**Facts about your business married with passion and personal experience equaols trust in your brand
This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it
Read article here: [http://bit.ly/Nx1SJS]
Via janlgordon, Patty Ball