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Rescooped by Louise Robinson-Lay from visualizing social media
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Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC]

Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC] | teaching with technology | Scoop.it

This infographic takes a look at some key social media statistics from around the globe.


Did you know that Japan is the only major country where Twitter is more popular than Facebook? This year, Pinterest has seen enormous growth in the U.S. – the highest increase rate of anywhere in the world – and India is now just behind the United Kingdom in LinkedIn use, with 15 million people using the site. And they’re not planning to stop there, as India is tipped to become Facebook’s largest market by 2015...


Via Lauren Moss
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Maxwell Stinson's comment, December 9, 2012 5:49 PM
great infographic!
Wanda Rawlins's curator insight, December 15, 2012 5:24 AM

I didn't know that about Japan and Twitter -this is great info thanks for the share and insights.

Rescooped by Louise Robinson-Lay from visualizing social media
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What The Social Media Ecosystem Looks Like Right Now [Infographics]

What The Social Media Ecosystem Looks Like Right Now [Infographics] | teaching with technology | Scoop.it

The social media landscape is anything but constant — it seems like the ecosystem is changing daily...
This infographic shows what the social media landscape looks like right now. Unlike the famously viral LUMAscape depiction that crowds every single social media company into one infographic, this is a simpler visual of how things work "from customer service and R&D to HR and marketing."

The key question that brands have when planning and then analyzing social media campaigns is how to measure the impact that every dollar spent on paid social media has on the value their owned and earned social media.


An additional infographic analyzes the interaction of these three forms of social media, explaining:

"The high level analysis for media effectiveness takes all of earned and owned divided by paid. Earned is all the impressions generated divided by average CPM, owned includes all channels, and paid is the overall media spend. The higher the ratio, the more earned amplification is generated from paid."


Via Lauren Moss
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