teaching with tec...
Find tag "marketing"
22.1K views | +5 today
Your new post is loading...
Your new post is loading...
Rescooped by Louise Robinson-Lay from Just Story It Biz Storytelling

Discover Your Personal Narrative

Discover Your Personal Narrative | teaching with technology | Scoop.it
Step back from your experience and let the story emerge.

Via Karen Dietz
Louise Robinson-Lay's insight:

Thought provoking. Sometimes presenters use this well, and sometimes I have sat there thinking'why do I need to know this?' This guide will help to understand when it is relevant and how to use it.

Karen Dietz's curator insight, June 28, 2013 12:39 PM

If you are wondering what your personal narrative is (which BTW, is a collection of your stories) and how to articulate it, then this is a handy article to read.

Who needs a personal narrative? Anyone in business and leadership. Think career moves, leading, executive presence, personal branding, and marketing your small business -- they all require a personal narrative.

If you are thinking of your personal narrative as an item on your to-do list that you need to check off, than you will be continually frustrated at not being able to get it done.

If you approach articulating your personal narrative as a discovery process, then a treasure trove of insights and growth await you. That's the position of this article, written by Dorie Clark, that I agree with 100%. I love what she says -- this is an iterative process that takes time. But the rewards are immeasurable.

There are suggestions in the article for how to get started. But then I ran across this 11 minute video in the next curated article called "The Three Most Important Questions." Go read this article, then check out my review of the video and watch that next. 

You will have plenty to keep you busy and some solid steps to take (and resources to read) to start articulating your personal narrative.

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Tracy Young's curator insight, June 29, 2013 3:02 PM

Interesting approach to narrative and the importance of story 

Rescooped by Louise Robinson-Lay from visualizing social media

5 Social Media Infographics That Will Change the Way You Think

5 Social Media Infographics That Will Change the Way You Think | teaching with technology | Scoop.it
Here are five social media infographics that can influence your business and your online operations.

One of the most powerful creations of our highly connected world is the infographic. These combinations of images and text are incredibly popular in online communications.

Social media is a regular subject of infographics, and some of these powerful images contain essential insights that can influence your business and online operations.

The following social media infographics present data on issues like the popularity of different networks, to preparing your team to best use those networks. Take a look and draw inspiration from the data where you can.

Via Lauren Moss
No comment yet.
Rescooped by Louise Robinson-Lay from Techy Stuff

The Social Web: People Don't Share Facts, People Share Feelings

The Social Web: People Don't Share Facts, People Share Feelings | teaching with technology | Scoop.it

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.




"There's a major shift on the web and  a big change on social networks in how people spend their time.


**They're spending less time interacting with facts and more time communicating with people.


**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"




"The new web means spending less time interacting with facts & more time communicating with people".


Here are some highlights that caught my attention:


**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.


**Content that triggers arousing emotions drives that behavior


**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"


**Google wants users to spend less tinme searching and more time interacting with their network


**What this neans for dealers is you must build your store's knowledge footprint.


**It's important how Google knows you. It's important how your customers/audience knows you


**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.


**Facts about your business married with passion and personal experience equaols trust in your brand


This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it



Read article here: [http://bit.ly/Nx1SJS]

Via janlgordon, Patty Ball
Julie Shatswell's comment, July 16, 2012 1:07 PM
great post - thanks for sharing this- julie
janlgordon's comment, July 16, 2012 1:12 PM
You are so welcome Julie, we know this is true don't we?
Rescooped by Louise Robinson-Lay from visualizing social media

Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | teaching with technology | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...

Via Lauren Moss
Louise Robinson-Lay's insight:

Part of our digital literacy toolkit.

Ellen Diane's comment, May 29, 2013 5:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
Ellen Diane's comment, May 29, 2013 5:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
sistema italia srl's curator insight, May 29, 2013 7:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

Rescooped by Louise Robinson-Lay from An Eye on New Media

Top Tech Trends and People of 2012

Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)


Via Ken Morrison
ben bernard's comment, January 9, 2013 8:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Linda Alexander's curator insight, January 17, 2013 8:23 PM

This is a course created by fellow curator Ken Morrison.  It contains enough information on social media that everyone will find something of interest.  Thanks for sharing, Ken!

Toni Plourde's comment, February 1, 2013 11:47 AM
Thanks for the PDF ! It's great!