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Rescooped by Louise Robinson-Lay from visualizing social media
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | teaching with technology | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
Louise Robinson-Lay's insight:

Part of our digital literacy toolkit.

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Ellen Diane's comment, May 29, 2013 5:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
Ellen Diane's comment, May 29, 2013 5:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
sistema italia srl's curator insight, May 29, 2013 7:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

Rescooped by Louise Robinson-Lay from visualizing social media
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Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | teaching with technology | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...


Via Lauren Moss
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