Teaching tools for Marketing Lecturers
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Teaching tools for Marketing Lecturers
A collection of information and tools for marketing lectures
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For Education - start.me

For Education - start.me | Teaching tools for Marketing Lecturers | Scoop.it

All your websites and online resources in one place. Great for teachers, students and parents.


Via Nik Peachey
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Nik Peachey's curator insight, August 11, 2014 8:18 AM

This looks like a useful tool for setting up RSS feeds and gathering all your information in one place. Looks similar to Netbibes and PageFlakes.

Sayed Saber Ali's curator insight, August 14, 2014 2:47 AM

Wonderful Tool.

Reading became easy now.

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PixTeller - Poster Maker!

PixTeller - Poster Maker! | Teaching tools for Marketing Lecturers | Scoop.it

Create targeted image quotes, personalized greeting cards, beautiful posters or any amazing image you wish on PixTeller.com.

 

 


Via Nik Peachey
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Sandrine Delage (Borgé)'s curator insight, October 27, 2014 4:49 AM

Toujours à la recherche d'outils pour mettre en valeur votre contenu ? Alors une idée de plus avec PixTeller ! Je n'ai pas encore testé.

Tony Hall's curator insight, October 27, 2014 7:43 PM

Ha! Found it. Not on Twitter, but scoop.it

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Fun & Free Business English Courses

Fun & Free Business English Courses | Teaching tools for Marketing Lecturers | Scoop.it
BEhereBEthere offers fun and free courses which improve your business english. Select your study level Watch videos, take tests and complete activities.

Via Nik Peachey
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Nik Peachey's curator insight, October 25, 2014 7:14 AM

This site has some great interactive materials for teachers and students of Business English.

Anica Petkoska's curator insight, October 30, 2014 6:58 AM

Free Business English Courses

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Create video sentences

Create video sentences | Teaching tools for Marketing Lecturers | Scoop.it
Crumbles are kinda like reaction GIFs with a way bigger vocabulary... and all you have to do to make one is type.

Via Nik Peachey
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María Dolores Díaz Noguera's curator insight, January 6, 2015 3:49 PM

Diseñando frases párr La vídeos ...Create video sentences | @scoopit via @NikPeachey http://sco.lt/...

elvira duran's curator insight, January 7, 2015 6:29 AM

Divertida proposta per crear frases a partir d'escenes de pel·lícules..

Antoinette La Rose's curator insight, January 27, 2015 9:20 PM

Quasimodo Esmeralda Phoebus Frollo

Gargouille    Bella.          Zak.          Shérif

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4 Important Reasons To Encourage Social Learning - eLearning Industry

4 Important Reasons To Encourage Social Learning - eLearning Industry | Teaching tools for Marketing Lecturers | Scoop.it
“ We live in a world of voyeurs and exhibitionists. In fact – we can go so far as to presume that each one of us displays these characteristics to some extent. We like to watch and we like to be watched; and by watching we learn. Social learning is a term that is not new to psychologists, and it is gaining momentum in the world of ‘Learning’ outside the psychological realm.”
Via Miloš Bajčetić
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Kathy Schrock's Guide to Infographics

Kathy Schrock's Guide to Infographics | Teaching tools for Marketing Lecturers | Scoop.it
Infographics are a visual representation of data. When students create infographics, they are using information, visual, and technology literacies. This page includes links to help you develop formative or summative assessments that have students creating infographics to showcase their mastery of knowledge.

Via Dennis T OConnor
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Dennis T OConnor's curator insight, November 29, 2014 8:24 PM

Here's a treasure trove of expertly curated resources about Infographics.  Thanks Kathy!

Paula King, Ph.D.'s curator insight, December 5, 2014 2:24 PM

I agree that infographics can convey a lot; I need to learn to make them.  

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Kathy Schrock: 6 Apps That Target Higher-Order Thinking Skills -- THE Journal

Kathy Schrock: 6 Apps That Target Higher-Order Thinking Skills -- THE Journal | Teaching tools for Marketing Lecturers | Scoop.it
A higher-order thinker is a critical thinker. What are the attributes of a critical thinker? In The Miniature Guide to Critical Thinking Concepts and Tools, Richard Paul and Linda Elder describe a well-cultivated critical thinker as someone who:
raises vital questions and problems, formulating them clearly and precisely;gathers and assesses relevant information, using abstract ideas to interpret it effectively; comes to well-reasoned conclusions and solutions, testing them against relevant criteria and standards;thinks open-mindedly within alternative systems of thought, recognizing and assessing their assumptions, implications and practical consequences as need be; andcommunicates effectively with others in figuring out solutions to complex problems.

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Lauren Nazzaro's curator insight, May 29, 2015 9:15 AM

Great, specific, assessment driven examples.

cherimacleod's curator insight, May 31, 2015 1:05 AM

Kathy Schrock knows thinking and technology ....right on, as always!

Ness Crouch's curator insight, March 13, 3:08 AM

Kathy Schrock has been looking ahead with technology and a librarian's instinct for organization for years. She's still hitting it out of the park. 

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Brand Strategy - A Strategic Brand Planning Tool by Woody Bendle | The Brainzooming Group

Brand Strategy - A Strategic Brand Planning Tool by Woody Bendle | The Brainzooming Group | Teaching tools for Marketing Lecturers | Scoop.it
Customer experience strategy and innovation expert Woody Bendle is sharing his perspective on the links between corporate strategic planning and brand strategy today, including a great strategic br...

Via Dennis Bailen, CMO, Chief Outsiders
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Google Starts Labelling Mobile-Friendly Websites In Search Results

Google Starts Labelling Mobile-Friendly Websites In Search Results | Teaching tools for Marketing Lecturers | Scoop.it
“With smartphones being so ubiquitous these days, it is not surprising that more and more websites are starting to feature mobile-friendly designs....”
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Reorganize, Rewrite and Retire Content | Marketing Technology Blog

Reorganize, Rewrite and Retire Content | Marketing Technology Blog | Teaching tools for Marketing Lecturers | Scoop.it
“Reorganize, Rewrite and Retire Content by Douglas Karr on Marketing Technology Blog”
Via Pantelis Chiotellis, Brian Yanish - MarketingHits.com
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Infographic: Penguin 2.0 How to Stay on Google’s Good Side - Marketing Technology Blog

Infographic: Penguin 2.0 How to Stay on Google’s Good Side - Marketing Technology Blog | Teaching tools for Marketing Lecturers | Scoop.it

It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of anxiety.


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4 Characteristics of Viral Videos & Brands that Use Them

4 Characteristics of Viral Videos & Brands that Use Them | Teaching tools for Marketing Lecturers | Scoop.it
Some of the most unlikely videos go viral because they’re just great videos.  You never know when someone will capture that unbelievable, candid moment that captivates the world and sends the subject into the spotlight.  Companies and brands are spending...

Via Michael Kristiansen, massimo facchinetti
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Michael Kristiansen's curator insight, June 19, 2013 10:44 AM

For business, reaching the target audience with a message that resonates is the first thing.  A message that goes viral and is memorable brings in a great return for sales and branding.  The first example shows a great winning formula of using personalities who can help build a video series campaign.  When drawn in to see what happens next, and seeing something well worth sharing, the campaign can help a business grow in the short and long term.

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The #1 Mistake Entrepreneurs Make

The #1 Mistake Entrepreneurs Make | Teaching tools for Marketing Lecturers | Scoop.it
I’ve started 4 companies and have invested in 25 more. And I can say, with supreme confidence, that I have made or seen almost every mistake possible.I’ve hired the wrong people. And
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Classcraft - Make learning an adventure

Classcraft - Make learning an adventure | Teaching tools for Marketing Lecturers | Scoop.it

Classcraft is a free online educational role-playing game that teachers and students play together in the classroom. Acting as a gamification layer around any existing curriculum, the game transforms the way a class is experienced, throughout the school year. Explore the different sections below to get a better understand of how Classcraft works.

 

 


Via Nik Peachey
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Judih Weinstein Haggai's curator insight, September 5, 2014 11:37 PM

Do you want to gamify your classroom? Try Classcraft!

 

William Henderson's curator insight, September 14, 2014 10:00 AM

Brilliant.. gamification here we go!

magnus sandberg's curator insight, October 1, 2014 4:23 AM

I don't know how I feel about Classcraft. Is it a way to make school more exciting or is it a way to make games more boring. Or both? Or neither? I dont know, but it certainly is interesting!

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Primer | Knock Some Sense into Marketing

Primer | Knock Some Sense into Marketing | Teaching tools for Marketing Lecturers | Scoop.it

Learn marketing, fast. Primer is a free app that gives you insider tips and case studies, and shows you how to avoid mistakes and get more customers.


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Nik Peachey's curator insight, October 13, 2014 3:27 PM

Interesting app for business English students. Has 5 min marketing lessons.

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CommonLit - Creative commons text worksheets

CommonLit - Creative commons text worksheets | Teaching tools for Marketing Lecturers | Scoop.it

CommonLit is a nonprofit organisation building an open-source, free collection of news, poetry, and stories to support literacy, inquiry, and critical thinking.


Via Nik Peachey
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Lindsay Sprague's curator insight, January 29, 2015 4:16 PM

Cool!  I'm an English teacher, and anything that helps to promote literacy and exposure to new and interesting texts gets an A in my book.

Tina Jameson's curator insight, February 5, 2015 5:57 PM

Choose a theme - choose a discussion question - choose a text.

Open-source resources offering a great range for primary through to year 12 students.

Patricia Daniels's curator insight, February 11, 2015 9:07 AM

These texts can be downloaded and are aimed at varying literacy levels. The topics are broad and can be used to promote critical thinking. In an ELT context they could be used to form the basis of discussions. The text worksheets also contain questions to encourage reflection and debate.

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A 60 Seconds Guide to The Use of Blogging in Education | Embedding Media | Creativity

A 60 Seconds Guide to The Use of Blogging in Education | Embedding Media | Creativity | Teaching tools for Marketing Lecturers | Scoop.it

 

Learn more:

 

https://gustmees.wordpress.com/2013/06/01/what-you-should-know-about-blogging/

 

https://globaleducationandsocialmedia.wordpress.com/2014/07/02/put-your-title-in-here/

 

https://gustmees.wordpress.com/2013/10/14/practice-using-blogs-for-home-work-to-get-ict-skills-and-creativity/

 

https://gustmees.wordpress.com/2013/03/25/practice/

 


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Golden Rules for Engaging Students in Learning Activities

Golden Rules for Engaging Students in Learning Activities | Teaching tools for Marketing Lecturers | Scoop.it
Six key rules for student engagement include making it meaningful, fostering efficacy, autonomy support, collaborative learning, establishing positive teacher-student relationships, and mastery orientations.
Sanisha Hurrisunker's insight:

Golden rules for engaging students in learning activities

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Unlocking the Mystery of Critical Thinking

Unlocking the Mystery of Critical Thinking | Teaching tools for Marketing Lecturers | Scoop.it
Critical thinking. We all endorse it. We all want our students to do it. And we claim to teach it. But do we? Do we even understand and agree what it means to think critically?

According to Paul and Elder’s (2013a) survey findings, most faculty don’t know what critical thinking is or how to teach it. Unless faculty explicitly and intentionally design their courses to build their students’ critical thinking skills and receive training in how to teach them, their students do not improve their ski

Via Dennis T OConnor
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Ruby Day's curator insight, December 2, 2014 5:20 PM

The challenge with projects can be getting students to go into depth, think critically about their research - its relevance and the conclusions they draw and apply to the project. Some probing questions in this article to help.

BogDan Wrzesinski's curator insight, December 3, 2014 2:33 AM

:) — ♛♥♪♥  Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu

sian etherington's curator insight, December 4, 2014 4:16 PM

Useful insights - particularly that critical thinking skills can't develop in a knowledge vacuum.

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A Wonderful Note Taking App from Google ~ Educational Technology and Mobile Learning

A Wonderful Note Taking App from Google ~ Educational Technology and Mobile Learning | Teaching tools for Marketing Lecturers | Scoop.it

Via Grant Montgomery
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How 3D Printing Is Going To Change The World

How 3D Printing Is Going To Change The World | Teaching tools for Marketing Lecturers | Scoop.it
“Printable limbs and organs, printable guns, printable pizza?! This technology will change our lives.”
Via David W. Deeds
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David W. Deeds's curator insight, November 21, 2014 10:17 AM

More on 3D printing! 

John Rudkin's curator insight, November 22, 2014 7:09 AM

Who wouldn't want to know more?

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8 Tools for Creating Beautiful Infographics

8 Tools for Creating Beautiful Infographics | Teaching tools for Marketing Lecturers | Scoop.it

Data has revealed that people not only find infographics more explanatory due to their visual nature but also that having infographics on your website can


Via massimo facchinetti
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Content Marketing: Strategies for Building Brand Loyalty and Relationships

Content Marketing: Strategies for Building Brand Loyalty and Relationships | Teaching tools for Marketing Lecturers | Scoop.it

What are you your plans to trial new tactics in the Year of Content Marketing? 2013, if you haven't realised it as yet is the year of Content Marketing. To be successful, content marketing relies on sharing a regular dose of quality content and producing this takes a big investment in time; not to mention being creative with it. 

 


Via Stefano Principato, massimo facchinetti
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Stefano Principato's curator insight, June 19, 2013 2:08 PM

It’s important to stay motivated and keep going, even if it feels like no one is paying attention at first.

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Why Paperli Rocks - ScentTrail Marketing

Why Paperli Rocks - ScentTrail Marketing | Teaching tools for Marketing Lecturers | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


Via Martin (Marty) Smith
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Kelly Hungerford's comment, June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 7:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 10:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.