What are you your plans to trial new tactics in the Year of Content Marketing? 2013, if you haven't realised it as yet is the year of Content Marketing. To be successful, content marketing relies on sharing a regular dose of quality content and producing this takes a big investment in time; not to mention being creative with it.
Content Marketing Tools For Startups I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Scoop.it * Google Analytics * Google Adwords * Google Plus * Twitter * A Blog (WordPress)
It is possible to change the world with those seven tools.
The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
To understand where teens like to spend their virtual time nowadways, just watch them on their smartphones. Their world revolves around Instagram, the application adults mistook for an elevated photography service, and other apps decidely less old-fashioned than Mark Zuckerberg's kingdom.
And therein lies one of Facebook's biggest challenges: With more than 1 billion users worldwide and an unstated mission to make more money, Facebook has become a social network that's often too complicated, too risky, and, above all, too overrun by parents to give teens the type of digital freedom or release they crave.
When people think of the most innovative companies, they think of ones that are coming out with brand new and amazing technology. The push for self driving cars or augmented reality glasses can be a more compelling story than, say, a smaller iPad.
But one things highlighted in the Booz & Co. Innovation 1000 study and our conversation with author Barry Jaruzelski is that pushing technological boundaries is just one of the three successful paths to innovation.
As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition and return on investment.
Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.
The implications of the findings are not a one size fits all solution for social engagement.
Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.
The e-book “The Who's Who Of Consumer Segments, an Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions” examines the characteristics of unique market segments that are likely to join customer communities, and discuss how you can best leverage your social media strategy to connect with each in a meaningful, valuable way. http://bit.ly/QHyxy3
Check out the Infographic to get a sense of who these consumers are, how they research products and services, and what motivates them.
It's been two years since Wal-Mart, the world's largest retailer, announced its intention to buy a stake in Massmart. Now, in the final lap, a new hurdle has arisen - one which could send the matter all the way to the supreme court of appeal.
It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of anxiety.
Some of the most unlikely videos go viral because they’re just great videos. You never know when someone will capture that unbelievable, candid moment that captivates the world and sends the subject into the spotlight. Companies and brands are spending...
It's pretty clear that RedBull knows what they're doing when it comes to content marketing. The Space Jump took place almost a month ago, and people are still talking about how genius it was for the company's marketing and PR.
The metrics in this post are proof that, if you find the right event and create the right content on the right channels, you can completely explode.
Also, check out the awesome "Event hijack" by Kit Kat.