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Tesla's Gotcha Blog Catches New York Times Reporter Driving In Circles | Forbes

Tesla's Gotcha Blog Catches New York Times Reporter Driving In Circles | Forbes | Teaching Public Relations | Scoop.it

War of words with NYT continues: Data from test car's "black box" shows reporter's damaging review was lie, says CEO. While the vast majority of journalists are honest, some believe the facts shouldn’t get in the way of a salacious story,” he wrote. “In Mr. Broder’s case, he simply did not accurately capture what happened and worked very hard to force our car to stop running.”

 

A Times spokeswoman today reiterated that its story was “fair and accurate,” adding, “We are in the process of reviewing the specific claims in Tesla’s blog post and will respond to those when that review is complete. But in a post Tuesday responding to Musk’s tweets and other accusations he made in a CNBC interview, Broder defended his account as accurate....


Via Jeff Domansky
Leonie vander Westhuizen's insight:

It is important to continue writing own views on blogs. That's what they are there for

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Jeff Domansky's curator insight, February 16, 2013 2:27 PM

Tesla continues its fight against what it thought was unfair New York Times review.

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Tesla's Gotcha Blog Catches New York Times Reporter Driving In Circles | Forbes

Tesla's Gotcha Blog Catches New York Times Reporter Driving In Circles | Forbes | Teaching Public Relations | Scoop.it

War of words with NYT continues: Data from test car's "black box" shows reporter's damaging review was lie, says CEO. While the vast majority of journalists are honest, some believe the facts shouldn’t get in the way of a salacious story,” he wrote. “In Mr. Broder’s case, he simply did not accurately capture what happened and worked very hard to force our car to stop running.”

 

A Times spokeswoman today reiterated that its story was “fair and accurate,” adding, “We are in the process of reviewing the specific claims in Tesla’s blog post and will respond to those when that review is complete. But in a post Tuesday responding to Musk’s tweets and other accusations he made in a CNBC interview, Broder defended his account as accurate....


Via Jeff Domansky
Leonie vander Westhuizen's insight:

It is important to continue writing own views on blogs. That's what they are there for

more...
Jeff Domansky's curator insight, February 16, 2013 2:27 PM

Tesla continues its fight against what it thought was unfair New York Times review.

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Social Media as Modern Sorcery | Harvard Business Review

Social Media as Modern Sorcery | Harvard Business Review | Teaching Public Relations | Scoop.it

We used to turn to witch doctors when we felt angry and powerless; now we tweet. Those who feel wronged by corporations have increasingly taken to social media to get their revenge. For business, this represents a threat — and an opportunity — that obviously can't be ignored.

 

A 2012 Nielsen survey found that people value advice from online peers on both what to buy as well as what to avoid. Almost two in tree of those who review products online say they do so to protect others; an additional one in four use social media to punish corporations for their own bad experiences. This disciplining of brands through social media is a global phenomenon, but there are important regional differences and corporations would do well to localize their response....


Via Jeff Domansky
Leonie vander Westhuizen's insight:

It is important to know that as PRO you must broaden your horizon to social media such as Twitter and Blogs

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Jeff Domansky's curator insight, February 16, 2013 3:06 PM

This is a must read for marketing, PR and advertising pros as well as businesses to recognize they must become "social."

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International PR network ECCO signs up South African consultancy ...

International PR network ECCO signs up South African consultancy ... | Teaching Public Relations | Scoop.it
The company was recently rated the number one Reputation Management Company in South Africa in June 2012 by TopSEO and took a bronze award at the 2011 Public Relations Institute of Southern Africa (PRISA) PRISM ...
Leonie vander Westhuizen's insight:

I think it is important fot lecturers $ students in PR field to stay connected to ECCO

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Speakers - TEDx Transmedia 2012

Speakers - TEDx Transmedia 2012 | Teaching Public Relations | Scoop.it
He spearheads online community and social media to engage teen and adult fans of LEGO, and works closely with a wide range of business units across the company. At TEDx Transmedia, Peter talked about how brands and ....
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10 Great Apps for PR Professionals | PRNewser

10 Great Apps for PR Professionals | PRNewser | Teaching Public Relations | Scoop.it

Very cool tools: 10 Great Apps for #PR Professionals Thinking on your feet is essential for any PR pro. For example, consider the NFL Super Bowl XLVII ads. When Oreo leveraged a current event the second it happened, it resulted in a free to low cost campaign that earned nearly 15,000 re-tweets and more than 20,000 Facebook likes. The catch is, in order to be on top of these current events, sometimes you need to be plugged in. This quick line of communication and organization depends largely on people moving quickly with technology. Below you’ll find ten mobile apps that will help you become a PR champion on the go....


Via Jeff Domansky
Leonie vander Westhuizen's insight:

Great to add this to my teaching of PR

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Jeff Domansky's curator insight, February 16, 2013 2:36 PM

Several of these apps have proven a PR asset to me. You may find others as well in this excellent list.

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Advertisers Should Act More Like Newsrooms | Harvard Business Review

Advertisers Should Act More Like Newsrooms | Harvard Business Review | Teaching Public Relations | Scoop.it

The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.

 

But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.

 

Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....


Via Jeff Domansky
Leonie vander Westhuizen's insight:

I like the example of Audi, Coca Cola and Oreo that shows how advertising differs. In teaching PR it is important for students to know that the way you as PRO work is challenging

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Jeff Domansky's curator insight, February 16, 2013 3:03 PM

This is valuable reading for PR, marketing and advertising people. It offers great insight into the disruption to business that is underway and caused by social media

Casey Strachan's curator insight, February 17, 2013 1:59 PM

In case you are still thinking otherwise, the rigid campaign-based model of advertising, in one-way mass media, is headed for extinction....

Jeff Domansky's comment, February 17, 2013 3:27 PM
Appreciate the comments Leonie and Casey. Agree it is critical to stay ahead of this disruption!
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President, Public Relations Institute of Southern Africa (PRISA ...

President, Public Relations Institute of Southern Africa (PRISA ... | Teaching Public Relations | Scoop.it
Tshepo has been featured and published in a range of media including SABC TV, CNBC Africa, Kaya FM, Africa Magic (DSTV), Metro FM, Sowetan, Sunday World, Afropolitan Magazine and Wits Business School Journal.
Leonie vander Westhuizen's insight:

Interesting to learn more about you the new PRISA president. Would like to know more about PRISA in future

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