Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership.
The hard part is getting your audience to engage. Without audience engagement (comments, shares, likes, and so on), curated content isn’t doing all that it could be for your brand, or your blog.
Here are five ways to curate content that drives engagement:
Via Brian Yanish - MarketingHits.com