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7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know | Marketing & Sales | Scoop.it

Via Daniel Watson
Dr. Kimberly Hurns's insight:

These marketing basics are "truth"!

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BSN's curator insight, November 8, 2013 8:06 AM

Marketing Truths

Andrew Earnshaw's curator insight, November 8, 2013 4:37 PM

Ths article explains why all business owners should understand and respect the role of good quality strategic marketing.

ITS.OneCampus's curator insight, November 10, 2013 3:01 AM

VERY interesting to read... Enjoy!

Marketing & Sales
Articles that I use to teach marketing and facilitate case discussions.
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What managers can learn from marriage therapists

What managers can learn from marriage therapists | Marketing & Sales | Scoop.it
The fine art of negotiation isn't about winning. But, what it takes to get what you want might surprise you.
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Rescooped by Dr. Kimberly Hurns from 21st Century Teaching and Learning Resources
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A Diagram Of 21st Century Pedagogy -

A Diagram Of 21st Century Pedagogy - | Marketing & Sales | Scoop.it

he modern learner has to sift through a lot of information.

That means higher level thinking skills like analysis and evaluation are necessary just to reduce all the noise and establish the credibility of information.

 

There is also the matter of utility. Evaluating information depends as much on context and circumstance as it does the nature of the data itself. The essay full of fluff may distill quite nicely down to a 140 character tweet. A trivial fact about governments may appear useless in a research paper on the 3 branches of government, but could find utility in a project-based learning artifact on the evolution of government systems worldwide.


Via Rob Hatfield, M.Ed.
Dr. Kimberly Hurns's insight:

#teaching

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Rob Hatfield, M.Ed.'s curator insight, November 9, 2013 5:02 AM

This is a nice review map of 21st Century pedagogy.

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For Low-Wage Workers, On-Call Shifts Present Barriers To A Better Life

For Low-Wage Workers, On-Call Shifts Present Barriers To A Better Life | Marketing & Sales | Scoop.it
Antonio Ware describes fashion as something he simply can't do without.
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Rescooped by Dr. Kimberly Hurns from Business Improvement
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9 Tips For More Powerful Business Presentations

9 Tips For More Powerful Business Presentations | Marketing & Sales | Scoop.it

Via Daniel Watson
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Techstore's curator insight, November 5, 2013 11:37 AM

9 Tips For More Powerful Business Presentations

 

Adrian Fuller's curator insight, November 6, 2013 1:57 AM

PowerPoint is not dead but needs to be livened up with personal insights and powerful images.

MBA Admissions Coach's curator insight, November 8, 2013 12:37 PM

Great tips for a good presentation.  You can also apply these same principles to developming MBA admissions essays and your answers to MBA interview questions. 

Rescooped by Dr. Kimberly Hurns from Business Improvement
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7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know | Marketing & Sales | Scoop.it

Via Daniel Watson
Dr. Kimberly Hurns's insight:

These marketing basics are "truth"!

more...
BSN's curator insight, November 8, 2013 8:06 AM

Marketing Truths

Andrew Earnshaw's curator insight, November 8, 2013 4:37 PM

Ths article explains why all business owners should understand and respect the role of good quality strategic marketing.

ITS.OneCampus's curator insight, November 10, 2013 3:01 AM

VERY interesting to read... Enjoy!

Scooped by Dr. Kimberly Hurns
Scoop.it!

Steve Jobs Had It Wrong: Why You Should Look To Consumers For Product Innovation

Steve Jobs Had It Wrong: Why You Should Look To Consumers For Product Innovation | Marketing & Sales | Scoop.it
It has long been asserted (famously, by Steve Jobs) that customers can’t tell you what your next product should be. Companies create and customers consume.
Dr. Kimberly Hurns's insight:

Great discussion starter regarding the fact that Steve Jobs did not beleive in market research.  Starbucks formalizes customer feedback through their idea site.

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