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The New, Old Rules for Winning Fans and Influencing Followers - Schaefer Marketing Solutions: We Help Businesses {grow}

The New, Old Rules for Winning Fans and Influencing Followers - Schaefer Marketing Solutions: We Help Businesses {grow} | Teaching Marketing | Scoop.it
By {grow} Community Member John G. Olson I heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age.
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Detailed guide to Disneyland line-planning for a age of lengthening queues

The core advice for minimizing wait time at Disneyland is to focus on off-peak hours (in the morning right after “rope-drop,” in the evening before the park closes), but within that env…
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Amazon vs. Walmart vs. Jet: Who Is the Cheapest | Cheapism

Amazon vs. Walmart vs. Jet: Who Is the Cheapest | Cheapism | Teaching Marketing | Scoop.it
We compared prices on 75 items, along with shipping and return policies, to find out if smart consumers should shop online at Amazon, Walmart, or Jet.com.
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Sweden’s Museum of Failures pays homage to products that flopped

Sweden’s Museum of Failures pays homage to products that flopped | Teaching Marketing | Scoop.it
Anyone remember the marketing catastrophe that was Bic for Her? Or what about the Ford Edsel, which lost so much money that the name "Edsel" became synonymous with failure? These are among th
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Where Are My Customers? - The Robin Report

Where Are My Customers? - The Robin Report | Teaching Marketing | Scoop.it
And What Do They Really Look Like? Five years ago we emerged from the worst recession since the Great Depression. In the subsequent years of recovery, we had a pretty good idea of what to… Read More
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Saudi Millennials Don’t Use Their Phones Like We Do

Saudi Millennials Don’t Use Their Phones Like We Do | Teaching Marketing | Scoop.it
Fifteen minutes before Lauren Serota’s Lufthansa flight landed in Riyadh, the female passengers stood and moved to the bathroom. Most had been wearing Western clothes — jeans, blouses, and gold…
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The Privilege of Buying 36 Rolls of Toilet Paper at Once

The Privilege of Buying 36 Rolls of Toilet Paper at Once | Teaching Marketing | Scoop.it
Many low-income shoppers, a study finds, miss out on the savings that come with making purchases in bulk.
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The Online Ad Industry Is Undergoing Self-Reflection. That’s Good News.

The Online Ad Industry Is Undergoing Self-Reflection. That’s Good News. | Teaching Marketing | Scoop.it
It’s easy to hate digital ads, especially the personalized ads that follow you across the internet. But they’re creating a more efficient advertising market.
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Shopify's E-commerce Revolution

Shopify's E-commerce Revolution | Teaching Marketing | Scoop.it
From the ­unlikely setting of Ottawa, e-commerce platform Shopify's CEO Tobi Lütke has ­quietly been building a powerful selling machine.
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How Customers Perceive a Price Is as Important as the Price Itself

How Customers Perceive a Price Is as Important as the Price Itself | Teaching Marketing | Scoop.it
They don’t always know how cheap or expensive your products really are.
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Shang Xia - Chinese Luxury Fashion Brand With A French Soul - Martin Roll

Shang Xia - Chinese Luxury Fashion Brand With A French Soul - Martin Roll | Teaching Marketing | Scoop.it
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts
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Starbucks is facing a huge crisis — and the CEO refuses to say how he's going to solve it

Starbucks is facing a huge crisis — and the CEO refuses to say how he's going to solve it | Teaching Marketing | Scoop.it
Starbucks is facing long lines and delays in stores, and the CEO hasn't offered any specific solutions for restoring service.
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Amazon Go – The New Corner Grocery Store

Amazon Go – The New Corner Grocery Store | Teaching Marketing | Scoop.it
Amazon is taking on another new aspect of the retail industry - the corner grocery store. Ok, it's not exactly the corner store, but it is a store where consumers walk in, grab what they need, and then leave without going through any checkout lines. Yep, that's right - no lines, no checkouts, and no…
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Smartphone orders clog Starbucks shops, forcing coffee giant to revamp store designs

Smartphone orders clog Starbucks shops, forcing coffee giant to revamp store designs | Teaching Marketing | Scoop.it
Starbucks reported a "banner" quarter for its smartphone feature that lets customers order coffee and food ahead of time and skip the line in stores. In fa
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Loyalty Programs Might Cost Your Business More Than You Bargained For

Loyalty Programs Might Cost Your Business More Than You Bargained For | Teaching Marketing | Scoop.it
Attorney Kerry O'Shea Gorgone raises some legal questions brands should consider before launching loyalty programs.
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We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) | Teaching Marketing | Scoop.it
Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.
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How Often Do Customers Pay Different Prices for the Same Thing?

How Often Do Customers Pay Different Prices for the Same Thing? | Teaching Marketing | Scoop.it
We analyze the restaurant industry to see how often vendors charge different prices for the same ingredient.
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There's No Such Thing as Free Shipping

There's No Such Thing as Free Shipping | Teaching Marketing | Scoop.it
It can cost retailers billions to cover shipping fees, but they're hoping it'll make their customers feel good and buy more.
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Uber starts charging what it thinks you can pay

Uber starts charging what it thinks you can pay | Teaching Marketing | Scoop.it
Uber’s new fare system ‘route-based pricing’, charges US customers based on what it predicts they’re willing to pay to generate extra cash
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What in the World Is Causing the Retail Meltdown of 2017?

What in the World Is Causing the Retail Meltdown of 2017? | Teaching Marketing | Scoop.it
In the middle of an economic recovery, hundreds of shops and malls are shuttering. The reasons why go far beyond Amazon.
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A new generation of even faster fashion is leaving H&M and Zara in the dust

A new generation of even faster fashion is leaving H&M and Zara in the dust | Teaching Marketing | Scoop.it
ASOS and Boohoo are online retailers
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The Secrets of Fixing a Price, The Bottom Line - BBC Radio 4

The Secrets of Fixing a Price, The Bottom Line - BBC Radio 4 | Teaching Marketing | Scoop.it
From budget airline seats to insurance, Evan Davis discovers the secrets of pricing.
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What Happened to the Harlequin Romance?

What Happened to the Harlequin Romance? | Teaching Marketing | Scoop.it
Harlequin is still trying to adapt its traditional boy-gets-girl story line to the digital world.
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A Skin-Care Ad Tackles Social Taboos in China

A Skin-Care Ad Tackles Social Taboos in China | Teaching Marketing | Scoop.it
P&G’s facial cream campaign targets single women past their mid-20s.
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To make shopping IRL as addictive as online shopping, retailers should use these digital sales tricks

To make shopping IRL as addictive as online shopping, retailers should use these digital sales tricks | Teaching Marketing | Scoop.it
Consumers are bringing their online expectations to the physical world. When ordering coffee, many of us now enjoy the online convenience of a mobile app for payments, ordering, and loyalty— and we’ll soon see personalization features like pairing suggestions as well as delivery options. When working out, we haven’t just embraced wearable technology; we’ve come to expec
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The Bad Product Fallacy: Don't confuse "I don't like it" with "That's a bad product and it'll fail"

The Bad Product Fallacy: Don't confuse "I don't like it" with "That's a bad product and it'll fail" | Teaching Marketing | Scoop.it
Benedict Evans at a16z recently tweeted the following: There’s so much truth in this tweet. And it resonates so much, I think it deserves a name: The Bad Product Fallacy Your personal use cases and opinion are a shitty predictor of a product’s future success. I’ve been in the Bay Area for 10 years now, and nothing stings more than whiffing …
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