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Consumer Trend Canvas: innovation in Expectation Economy

The Consumer Trend Canvas: innovation tips to succeed in the Expectation Economy
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What Does Your Fridge Say About You?

What Does Your Fridge Say About You? | Teaching Marketing | Scoop.it
Food companies are spending more time and money to analyze your food shopping and cooking habits during the holidays, breaking you down into types such as a “passionate kitchen master” or a “potluck slacker.”
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The EpiPen boss tried to defend price hikes to Congress. No one bought it | Liz Richardson Voyles

The EpiPen boss tried to defend price hikes to Congress. No one bought it | Liz Richardson Voyles | Teaching Marketing | Scoop.it
Mylan CEO Heather Bresch said she believes the medicine’s cost has struck the balance of profit and access. But my kid depends on EpiPens, and she’s wrong
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How Ladurée's brand recipe supports a premium price

How Ladurée's brand recipe supports a premium price | Teaching Marketing | Scoop.it
[This is latest post from the brandgym's special advisor, my nephew Teymour Bourial, an INSEAD-trained marketer who has worked at L'Oréal, Saatchi & Havas. He's also running a start-up in his spare time, having won funding in several pitc
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EpiPen Maker Dispenses Outsize Pay

EpiPen Maker Dispenses Outsize Pay | Teaching Marketing | Scoop.it
The drugmaker buffeted by the furor over hefty price increases on its lifesaving EpiPen had the second-highest executive compensation among all U.S. drug and biotech firms over the past five years, paying its top five managers a total of nearly $300 million, according to a Wall Street Journal analysis.
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6 Stupid Marketing Metrics That Need to Die – Marketing and Entrepreneurship – Medium

6 Stupid Marketing Metrics That Need to Die – Marketing and Entrepreneurship – Medium | Teaching Marketing | Scoop.it
Way too often — at least several times a week — I’m amazed by the things that some marketers are still measuring.
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How Subarus Came to Be Seen as Cars for Lesbians

How Subarus Came to Be Seen as Cars for Lesbians | Teaching Marketing | Scoop.it
The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago.
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Here's what you need to know about the CEO behind the big EpiPen price hikes

Here's what you need to know about the CEO behind the big EpiPen price hikes | Teaching Marketing | Scoop.it
Heather Bresch is the daughter of a U.S. senator, incorporated her American company in the Netherlands and got an MBA she wasn't entitled to.
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Mylan CEO Bresch: 'No one's more frustrated than me' about EpiPen price furor

Mylan CEO Bresch:  'No one's more frustrated than me' about EpiPen price furor | Teaching Marketing | Scoop.it
Under pressure, Mylan plans to boost access to its EpiPen Auto-Injector by expanding existing programs for patients who are facing higher costs.
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Discounts Aren't Enough to Halt Outrage At High EpiPen Prices

Discounts Aren't Enough to Halt Outrage At High EpiPen Prices | Teaching Marketing | Scoop.it
EpiPen, the new poster child for prescription drug price gouging, may find that offering discount coupons isn't enough to mollify its critics in Congress and online.
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CEO Innovated Her Way to a Higher Salary by Disrupting Price of Drug for Kids

CEO Innovated Her Way to a Higher Salary by Disrupting Price of Drug for Kids | Teaching Marketing | Scoop.it
Only in America.
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KFC just unveiled an absurd new product

KFC just unveiled an absurd new product | Teaching Marketing | Scoop.it
KFC is launching an unexpected new product: fried-chicken scented sunscreen.
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OPINION: Is product or idea innovation more important? - AdNews

OPINION: Is product or idea innovation more important? - AdNews | Teaching Marketing | Scoop.it
New thinking, innovation, category firsts, these are the starting points for consumer excitement and engagement, suggests Whybin TBWA Melbourne's Mike Napolitano.
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How Netflix will someday know exactly what you want to watch as soon as you turn your TV on

How Netflix will someday know exactly what you want to watch as soon as you turn your TV on | Teaching Marketing | Scoop.it
"A very realistic vision is we should get to the point where you just turn on your Netflix app and...a video starts to play that you’re very happy with."
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The Cutting Edge - The Robin Report

The Cutting Edge - The Robin Report | Teaching Marketing | Scoop.it
I learned something while researching this blog post: Plagiarism is alive and well and living on the Internet. How do I know this? Because when I punched the query “Why are razor blades so expensive?”… Read More
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Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t.

Amazon Says It Puts Customers First. But Its Pricing Algorithm Doesn’t. | Teaching Marketing | Scoop.it
Amazon bills itself as “Earth’s most customer-centric company.” Yet its algorithm is hiding the best deal from many customers.
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The Decline Of Premium American Fashion Brands. What Happened, Ralph And Tommy?

The Decline Of Premium American Fashion Brands. What Happened, Ralph And Tommy? | Teaching Marketing | Scoop.it
Once aspirational, companies like Ralph Lauren and Tommy Hilfiger have lost their luster, while innovative new brands are shining bright.
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Wildly effective marketing has led Americans to eat way more protein than they actually need

Wildly effective marketing has led Americans to eat way more protein than they actually need | Teaching Marketing | Scoop.it
Walk down any aisle in any grocery store and you won’t miss it: protein is everywhere. Packaging for everything from snacks to cereal boast that they've been stuffed with the muscle-building nutrient. There are seven grams are in each serving of “Cheerios protein,” 10 in a Kind nut bar, and 15 in a smal
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Spielberg: 1, Harvard: 0 – Medium

Spielberg: 1, Harvard: 0 – Medium | Teaching Marketing | Scoop.it
(the battle for the soul of Hollywood)

Hollywood used to know what Americans wanted.
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Pricing the EpiPen: This is Going to Sting

Pricing the EpiPen: This is Going to Sting | Teaching Marketing | Scoop.it
This case examines the public controversy that erupted over the increasingly high price of EpiPens. Mylan Inc. (Mylan), a generic drug maker, bought the EpiPen product line from Merck in 2007. Since that time, the company both invested in marketing to raise awareness for the drug and dramatically increased the price, lifting it from $100 to $600 per two pack in the U.S. In 2016, simmering consumer
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How Marketing Turned the EpiPen Into a Billion-Dollar Business

How Marketing Turned the EpiPen Into a Billion-Dollar Business | Teaching Marketing | Scoop.it
Mylan’s marketing turned the allergy device into a must-have.
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2 Powerful Lessons In Brand Pricing And Value | Branding Strategy Insider

2 Powerful Lessons In Brand Pricing And Value | Branding Strategy Insider | Teaching Marketing | Scoop.it
Two short stories illuminate powerful lessons on pricing and value for marketers and the brands they serve.
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Subscription Retail - The Robin Report

Subscription Retail - The Robin Report | Teaching Marketing | Scoop.it
Subscribing to Experiences (via Products) Consider the role that “experiences” play in our lives today. Every day, people share photos of the places they went, the things they ate, and who they were with—showing the… Read More
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