Food companies are spending more time and money to analyze your food shopping and cooking habits during the holidays, breaking you down into types such as a “passionate kitchen master” or a “potluck slacker.”
[This is latest post from the brandgym's special advisor, my nephew Teymour Bourial, an INSEAD-trained marketer who has worked at L'Oréal, Saatchi & Havas. He's also running a start-up in his spare time, having won funding in several pitc
The drugmaker buffeted by the furor over hefty price increases on its lifesaving EpiPen had the second-highest executive compensation among all U.S. drug and biotech firms over the past five years, paying its top five managers a total of nearly $300 million, according to a Wall Street Journal analysis.
I learned something while researching this blog post: Plagiarism is alive and well and living on the Internet. How do I know this? Because when I punched the query “Why are razor blades so expensive?”… Read More
Walk down any aisle in any grocery store and you won’t miss it: protein is everywhere. Packaging for everything from snacks to cereal boast that they've been stuffed with the muscle-building nutrient. There are seven grams are in each serving of “Cheerios protein,” 10 in a Kind nut bar, and 15 in a smal
This case examines the public controversy that erupted over the increasingly high price of EpiPens. Mylan Inc. (Mylan), a generic drug maker, bought the EpiPen product line from Merck in 2007. Since that time, the company both invested in marketing to raise awareness for the drug and dramatically increased the price, lifting it from $100 to $600 per two pack in the U.S. In 2016, simmering consumer
Subscribing to Experiences (via Products) Consider the role that “experiences” play in our lives today. Every day, people share photos of the places they went, the things they ate, and who they were with—showing the… Read More
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