Education is a powerful content marketing strategy and brands that focus on it are wisely choosing the road less traveled. Find out how it's working effectively in these 17 examples. I just finished reading this Richard Branson post about following your passions in life. In it, he restates this magnificent quote from Nelson Mandela: “Education is the most powerful weapon to change the world.” I truly believe in this. I also believe that the brands that place a priority on educating their prospects and customers through the creation of remarkable content are wisely choosing the road less traveled. Think about this truth: Our customers don’t care about our products or services; they care about themselves. If we buy into this, then we must also accept that the majority of the information we produce for marketing purposes cannot be about ourselves. Our content must be based on fulfilling our customers’ needs and interests, so that they come to build a trusted and emotional connection with our brands....
Robert B. Reich is an American political economist, professor, author, and political commentator, and has served in three national administrations, most recently as Secretary of Labor in the Clinton administration. Reich will address three key drivers of change in the economy that make higher education more important than ever—not just for individuals who will need a degree to an adequate income—but for our economy and society. Those drivers are (1) globalization, (2) technology, and (3) demographics.
"Recently I happed upon a cleverly created integration of Bloom’s Taxonomy and Pinterest from the folks at Teachbytes. And as if fated, the same week, I had a conversation with a fabulous theater arts and film teacher, Sarah Yurko, who had shared how she is using Pinterest with her secondary students. Fascinated by the boards and ideas she shared, I asked her to detail her thoughts so I could celebrate these app-tastic ideas with the greater global iClassroom."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.