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Rescooped by João Greno Brogueira from Transmedia: Storytelling for the Digital Age
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Superstar Beyonce explained through a narrative ecosystem -> #transmedia #crossmedia #intermedia #storytelling

Superstar Beyonce explained through a narrative ecosystem -> #transmedia #crossmedia #intermedia #storytelling | Teaching in the XXI Century | Scoop.it
For good and for worse, the buzz around transmedia storytelling is reaching new heights. Similar to how the social media boom started, there seems to be lots of confusion and uncertainty around mechanics, uses and respective transmedia practices.

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Rescooped by João Greno Brogueira from Just Story It! Biz Storytelling
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True Stories, Honest Lies: Storytelling in a suit: the art and craft of business storytelling

True Stories, Honest Lies: Storytelling in a suit: the art and craft of business storytelling | Teaching in the XXI Century | Scoop.it

"Organizational storytelling is quite different from our usual model of storytelling and yet surprisingly similar. As storytellers know, when you “story” something, you give it life and depth and meaning. This is true in organizations, as well. Storying a company, a process or a product humanizes it – in a way that a memo or spreadsheet does not – and thus extends ownership throughout the organization or community. The story itself actually becomes a deliverable, a product, alive and vital to the audience, whoever they may be.  But it’s not always a simple process."

 

As I was reading this post I was saying to myself, "Yep -- been there, done that!" and "Oh yeah, I remember when something similar happened to me!" I love this article by colleague Laura Packer because she not only talks about her adventures in organizational storytelling, she is also educating others about the skills and talents required on the part of business story professionals for successful engagements.  

 

This is also teaching companies about how to hire quality org story consultants.  Too often businesses are quite cavalier in their attitude toward storytelling, thinking any consultant or facilitator can do this kind of work.  Not so -- it requires training in the dynamics of storytelling in addition to training in organizational development.  And, oh, by the way -- as valuable as Appreciative Inquiry is, it is not the be-all and end-all of organizational storytelling.

 

This kind of post is sorely needed in our field and I hope other practitioners will add their voices and experiences to Laura's.

 

Different organizational applications for stories and storytelling require different processes and skills.  With posts like Laura's we will continue to educate companies about the care, feeding, facilitation, dynamics, and applications of org storytelling.  And we will continue to build quality standards into our professional practice.

 

Thank you Gregg Morris @greggvm for bringing this article to my attention.


Via Gregg Morris, Karen Dietz
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Rescooped by João Greno Brogueira from Just Story It! Biz Storytelling
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Even Technology Companies Know the Future of Advertising Is Storytelling

Even Technology Companies Know the Future of Advertising Is Storytelling | Teaching in the XXI Century | Scoop.it
The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

 

Storytelling's popularity continues to grow in various business sectors, as this article clearly states. I love the points it makes about how companies today are waking up to the power of storytelling in both strategic thinking and tactical skills for marketing, branding, and advertising.  Good points are also made about storytelling as a 'pull' not 'push' medium, and that people remember not the products/services you are selling, but the stories around them.

 

Now I wonder, of all the people listed at this conference talking about storytelling, how many have actually been trained in oral storytelling skills?

 

Not many, I bet.  To get the results you want, with less effort, don't bumble around in the dark -- get trained by professionals trained in oral storytelling skills!  Why oral storytelling skills?  It's the gold standard in story training for businesses, building the needed listening, evoking, crafting, and telling skills. From there, add training in presentation skills, digital storytelling, brand storytelling, etc.

 

OK -- enough of my soap box :).  Go read the article and get clued into the future of advertising.  And get ideas about how you can bring stories more into your marketing efforts.

 

Thanks to Gregg Morris @greggvm for sharing this article with me!


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Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism

Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism | Teaching in the XXI Century | Scoop.it

This is a quick video and a short list of digital tools for telling stories.  Think more like being a citizen reporter creating your biz stories or customer stories on the fly than a film maker with these tools.  

What I like about the list is that it shares tools for capturing stories (yours or someone else's) on your phone.  It also lists tools that quickly create timelines or maps for your stories.

 

Go have fun and share with me your results!


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Rescooped by João Greno Brogueira from Just Story It! Biz Storytelling
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Social Media Storytelling: Is Advertising better than Marketing?

Social Media Storytelling: Is Advertising better than Marketing? | Teaching in the XXI Century | Scoop.it

"Social Media is all about storytelling, or so the “guru’s” will tell you. That’s when they aren’t telling you that it’s all about relationships. Ok so I am supposed to tell stories to people so they will “like” me as a brand and that will create a relationship? Actually that is a pretty fair description of the way social media should work. It can’t be about a relationship without there first being something to attract attention. Back in the day, as people are want to say around here (Texas), we used to practice a principle called AIDA - Awareness, Interest, Desire, Action. That has, for some people, fallen out of favor, but I have no idea why. It works, and it works at all levels of human interaction - which is afterall what Social Media is supposed to be about."

 

I like this article because like others, it shows us how little advertising and marketing has changed over the years.  And that the advent of social media hasn't changed the basic principles of marketing, advertising, or storytelling either.

 

Yet why should YOU read it?  Because mastering the principles of AIDA and storytelling are all you really need to pay attention to.  It is easy to feel overwhelmed these days trying to grapple with all the technology wonders of the internet, social media, digital storytelling, transmedia storytelling, etc.--  plus the effects of these on marketing for businesses of all sizes.  Ay yi yi.  But really -- just stick to the knitting of AIDA and storytelling to get ahead.

 

There are videos to view from the 1970s and today that prove the author's point.  The author's final words are that storytelling has always been at the center of advertising and marketing -- and always will be. 

 

Thank you Gregg Morris @greggvm for sharing this article with me.


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Mae Combridge's curator insight, September 25, 2014 11:09 PM

Food for thought. I do think because of the change in trends of media and technology advertising and marketing has really broadened and there is a gap in some companies because they can't keep up. But really using basic campaigns and techniques a campaign can use social media as a platform as opposed to a whole new advertising sector.

Rescooped by João Greno Brogueira from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Lessons in Interactivity From Fable to Furries

Transmedia Storytelling: Lessons in Interactivity From Fable to Furries | Teaching in the XXI Century | Scoop.it

“The ultimate goal of transmedia is total immersion in a story, and for that it needs to make you the protagonist – or villain – of the story, not just a passing observer”


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Rescooped by João Greno Brogueira from Just Story It! Biz Storytelling
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Visual Language -- New Converging Forms of Storytelling

Visual Language -- New Converging Forms of Storytelling | Teaching in the XXI Century | Scoop.it

Go to the URL listed below and download your free copy of this paper from Stanford Univ. on "Visual Language and Converging Technologies in the Next 10-15 Years."

 

http://www.stanford.edu/~rhorn/a/recent/artclNSFVisualLangv.pdf 

 

It's a fairly easy read as academic articles go (and short!).  What I like about it are the cool points the authors make about how we are developing a visual-verbal language, and the nifty diagram showing how all kinds of different visual vocabularies from different fields are converging together. 

 

It was written in 2001 so you are probably wondering why the heck I'm including it here.  It's because it seems the predictions have come true!

 

What does this mean for our business stories?  1) Understand how visual -verbal language works, and then 2) pick your visual vocabularies to share your stories and get your points across.  Read on for insights into how this convergence into a visual-verbal language is continuing to affect our future thinking, learning, knowledge retention, storytelling, and human potential.


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