Teaching in the XXI Century
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Teaching in the XXI Century
All about teaching in the XXI century. Tools, resources, ideas...
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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Teaching in the XXI Century | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

 

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

 

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

 

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

 

Intro:

 

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

 

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

 

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

 

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

 

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

 

****your SEO better be top notch — search is the most important influence on the web.

 

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

 

 You'll find some amazing statistics this is definitely worth your time.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://mashable.com/2011/10/25/social-consumer-sharing-infographic/

 

 


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5 Twitter Tips to Increase your Exposure and Engagement

5 Twitter Tips to Increase your Exposure and Engagement | Teaching in the XXI Century | Scoop.it

This excellent piece was written by Nikki Peters of MarketMeSuite for Hubspot. It was curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

 

It is a question on them ind of just about everyone: How do I get more exposure for my content?  Well, here are some good tips, some of which you may know, but perhaps not all of which you are following?

 

Here's what caught my attention:

 

Schedule your tweets!  This is particulalry important if some of your audience is in another time zone and actively engaging in their business day while you sleep.

Analyze your data.  Learn from your analytics and create more tweets like the ones that are successful.

Connect your Blog to your Twitter account and participate in any ensuing conversation

Tweet questions!  This invites interaction.  "Remember that if someone asks you a question in real life, you tend to respond it automatically. Think like a human being when you tweet, and be responsive, too."

"Be Personal, React and Engage!.... The more you engage with your followers on a personal level, the more they'll understand you care about, and the more willing they'll be to connect with you and build a relationship."


http://bit.ly/qzSHCj


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Why Human Filters are the Future of the Web

Why Human Filters are the Future of the Web | Teaching in the XXI Century | Scoop.it

Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!

 

Intro:

 

"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."

 

Here's what caught my attention:

 

It comes down to trust

 

The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.

 

Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.

 

**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”

 

It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,

 

**it becomes hard to trust the advice of a Wild West web.

 

Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.

 

**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.

 

**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.

 

Absolutely!

 

http://sparksheet.com/return-of-the-editor-why-human-filters-are-the-future-of-the-web/


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7 Tips for SEO Keyword Optimizing Your Tweets

Written by Laura Liatti for Brand & Capture Blog

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

Intro:

 

Twitter is one of the hottest ways to promote your business. Millions of people use Twitter and you can use this powerful social media tool to reach your target audience down the street or across an ocean.

 

A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time.

 

Here's what caught my attention:

 

**Incorporate your keywords into your Twitter biography as part of a smart SEO keyword strategy.

 

**Search engines index the information in your biography. Twitter limits your biography to 160 characters so use your keywords wisely in sentences that are informative, clever and make sense.

 

**Use your keywords as hash tags whenever possible and appropriate. A hash tag is a pound sign, or "#". On Twitter, people use hash tags to participate in conversations about a particular subject.

 

**If your website offers baking tips, for example, precede your tweets with hash tag keywords like #desserts, #cookies and #cakes.

 

**Tweet at appropriate times for your particular set of keywords.

 

 


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Don't Underestimate the Power of Social Networks

 

This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

 

I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.

 

**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.

 

**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.

 

Intro:

 

"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.

 

This of course applies to humans and our enterprises as well."

 

Here's what caught my attention:

 

Understanding the Dynamic of Your Networks

 

Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.

 

**And as the informal networks become visible, they become more usable to both individuals and organizations

 

**as we can better understand their dynamics and how to make proper use of them.

 

**In an environment where change is business as usual and being

 

**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?

 

Why and for how long?

 

http://www.cmswire.com/cms/social-business/dont-underestimate-the-power-of-networks-012890.php


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