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Teaching in the XXI century
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Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
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Even Technology Companies Know the Future of Advertising Is Storytelling

Even Technology Companies Know the Future of Advertising Is Storytelling | Teaching in the XXI century | Scoop.it
The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

 

Storytelling's popularity continues to grow in various business sectors, as this article clearly states. I love the points it makes about how companies today are waking up to the power of storytelling in both strategic thinking and tactical skills for marketing, branding, and advertising.  Good points are also made about storytelling as a 'pull' not 'push' medium, and that people remember not the products/services you are selling, but the stories around them.

 

Now I wonder, of all the people listed at this conference talking about storytelling, how many have actually been trained in oral storytelling skills?

 

Not many, I bet.  To get the results you want, with less effort, don't bumble around in the dark -- get trained by professionals trained in oral storytelling skills!  Why oral storytelling skills?  It's the gold standard in story training for businesses, building the needed listening, evoking, crafting, and telling skills. From there, add training in presentation skills, digital storytelling, brand storytelling, etc.

 

OK -- enough of my soap box :).  Go read the article and get clued into the future of advertising.  And get ideas about how you can bring stories more into your marketing efforts.

 

Thanks to Gregg Morris @greggvm for sharing this article with me!


Via Gregg Morris, Karen Dietz
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Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
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Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism

Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism | Teaching in the XXI century | Scoop.it

This is a quick video and a short list of digital tools for telling stories.  Think more like being a citizen reporter creating your biz stories or customer stories on the fly than a film maker with these tools.  

What I like about the list is that it shares tools for capturing stories (yours or someone else's) on your phone.  It also lists tools that quickly create timelines or maps for your stories.

 

Go have fun and share with me your results!


Via Karen Dietz
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Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
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Visual Language -- New Converging Forms of Storytelling

Visual Language -- New Converging Forms of Storytelling | Teaching in the XXI century | Scoop.it

Go to the URL listed below and download your free copy of this paper from Stanford Univ. on "Visual Language and Converging Technologies in the Next 10-15 Years."

 

http://www.stanford.edu/~rhorn/a/recent/artclNSFVisualLangv.pdf 

 

It's a fairly easy read as academic articles go (and short!).  What I like about it are the cool points the authors make about how we are developing a visual-verbal language, and the nifty diagram showing how all kinds of different visual vocabularies from different fields are converging together. 

 

It was written in 2001 so you are probably wondering why the heck I'm including it here.  It's because it seems the predictions have come true!

 

What does this mean for our business stories?  1) Understand how visual -verbal language works, and then 2) pick your visual vocabularies to share your stories and get your points across.  Read on for insights into how this convergence into a visual-verbal language is continuing to affect our future thinking, learning, knowledge retention, storytelling, and human potential.


Via Karen Dietz
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