Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!
"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."
Here's what caught my attention:
It comes down to trust
The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.
Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.
**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”
It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,
**it becomes hard to trust the advice of a Wild West web.
Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.
**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.
**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.