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Teaching in the XXI century
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Rescooped by João Greno Brogueira from "#Social World, Internet, Gadgets, Computers, CellPhones, Future, Space"
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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | Teaching in the XXI century | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...


Via Martin Gysler, ABroaderView
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Rescooped by João Greno Brogueira from SOCIAL MEDIA, what we think about!
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Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

Are You Ready to Be a Social Business? 10 Tips for a Zoom Start! | Teaching in the XXI century | Scoop.it
social business zoom start There seems to be a mad rush to get on the social band wagon.

 

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to “get on social media,” by next Friday.

 

Whoooaaa horsey, slow down!

 

“Doing social” or “getting on social” is far different from being a social business.

This is the first in a series of posts I will be writing about being social versus doing social. For the purpose of this post let’s dive into the first question… Are you ready to BE social? Are you ready to BE a social BUSINESS?...


Via Martin Gysler
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3 Tools To Massively Increase Your Twitter Exposure

3 Tools To Massively Increase Your Twitter Exposure | Teaching in the XXI century | Scoop.it

While Facebook and Google Plus social continue to push new features live, battling themselves over who can dominate the market, Twitter remains the most powerful driver of traffic to my site.

 

Ever since the t.co shortener was introduced, I can see it showing up at the top of my referrers at any given day.

 

This is very powerful and also quite reassuring. Continuing to improve and work on my Twitter performance has paid off greatly so far.


Via Martin Gysler
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The 5 Critical Social Media Skills You Need To Disperse

The 5 Critical Social Media Skills You Need To Disperse | Teaching in the XXI century | Scoop.it

Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is.

 

Everybody in your company is in marketing, whether they want to be or not.

 

The people in your company today should have the characteristics and confidence to succeed in this environment. Let the ubiquity and speed of communication empower your staff to act and be helpful, no matter where they are on the organizational chart.

 

Social media and real-time business affects every employee in your organization in some way. Your official social media team—the people tasked with developing and maintaining your social outposts and real-time customer connectivity—are a critical part of your approach. But the rest of your employees are equally important to consider, as many of them will have to incorporate some measure of new responsibilities into their existing job functions...


Via GrupoNeo, Martin Gysler
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