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Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
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Essential Skills for 21st Century Survival: Part 6: Storytelling

Essential Skills for 21st Century Survival: Part 6: Storytelling | Teaching in the XXI century | Scoop.it

"In today’s polarized and fractured narrative landscape, the winners are those who can get above the noise and weave new mythologies that act as a beacon of light for the path ahead."

 

How here's some great food for thought about storytelling, how our cultural landscape is changing, and new stories that are emerging via businesses. The author suggests we've fallen into a myth gap.  As the author says, "People are disillusioned and lacking trust, and a new story infused with simplicity, aesthetics, beauty and grace will go far."

 

Are your stories big enough? Are they sustainable over time and space? Do your stories touch on the qualities the author lists?

 

I would love to know what do you think about this article & video and how it might shape your thinking/actions in 2012.....

====================================================

If you want to see other articles of the Essential Skills for 21st Century Survival go here http://krunchd.com/essential-skills 


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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond
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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Teaching in the XXI century | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

 

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

 

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

 

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

 

Intro:

 

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

 

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

 

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

 

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

 

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

 

****your SEO better be top notch — search is the most important influence on the web.

 

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

 

 You'll find some amazing statistics this is definitely worth your time.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://mashable.com/2011/10/25/social-consumer-sharing-infographic/

 

 


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Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
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Even Technology Companies Know the Future of Advertising Is Storytelling

Even Technology Companies Know the Future of Advertising Is Storytelling | Teaching in the XXI century | Scoop.it
The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

 

Storytelling's popularity continues to grow in various business sectors, as this article clearly states. I love the points it makes about how companies today are waking up to the power of storytelling in both strategic thinking and tactical skills for marketing, branding, and advertising.  Good points are also made about storytelling as a 'pull' not 'push' medium, and that people remember not the products/services you are selling, but the stories around them.

 

Now I wonder, of all the people listed at this conference talking about storytelling, how many have actually been trained in oral storytelling skills?

 

Not many, I bet.  To get the results you want, with less effort, don't bumble around in the dark -- get trained by professionals trained in oral storytelling skills!  Why oral storytelling skills?  It's the gold standard in story training for businesses, building the needed listening, evoking, crafting, and telling skills. From there, add training in presentation skills, digital storytelling, brand storytelling, etc.

 

OK -- enough of my soap box :).  Go read the article and get clued into the future of advertising.  And get ideas about how you can bring stories more into your marketing efforts.

 

Thanks to Gregg Morris @greggvm for sharing this article with me!


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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond
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7 Tips for SEO Keyword Optimizing Your Tweets

Written by Laura Liatti for Brand & Capture Blog

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

Intro:

 

Twitter is one of the hottest ways to promote your business. Millions of people use Twitter and you can use this powerful social media tool to reach your target audience down the street or across an ocean.

 

A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time.

 

Here's what caught my attention:

 

**Incorporate your keywords into your Twitter biography as part of a smart SEO keyword strategy.

 

**Search engines index the information in your biography. Twitter limits your biography to 160 characters so use your keywords wisely in sentences that are informative, clever and make sense.

 

**Use your keywords as hash tags whenever possible and appropriate. A hash tag is a pound sign, or "#". On Twitter, people use hash tags to participate in conversations about a particular subject.

 

**If your website offers baking tips, for example, precede your tweets with hash tag keywords like #desserts, #cookies and #cakes.

 

**Tweet at appropriate times for your particular set of keywords.

 

 


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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond
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Don't Underestimate the Power of Social Networks

 

This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

 

I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.

 

**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.

 

**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.

 

Intro:

 

"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.

 

This of course applies to humans and our enterprises as well."

 

Here's what caught my attention:

 

Understanding the Dynamic of Your Networks

 

Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.

 

**And as the informal networks become visible, they become more usable to both individuals and organizations

 

**as we can better understand their dynamics and how to make proper use of them.

 

**In an environment where change is business as usual and being

 

**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?

 

Why and for how long?

 

http://www.cmswire.com/cms/social-business/dont-underestimate-the-power-of-networks-012890.php


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Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
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Getting Your Brand Story to Stick: The science behind making an emotional connection - Active Insights by Hanson Dodge Creative

Getting Your Brand Story to Stick: The science behind making an emotional connection - Active Insights by Hanson Dodge Creative | Teaching in the XXI century | Scoop.it

This is a quick article with many good points to remember when focusing on your branding and increasing its stickiness.  It's all about storytelling or using story elements.

 

Go grab these tips to remove some of the guesswork in branding.


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Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
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Social Media Storytelling: Is Advertising better than Marketing?

Social Media Storytelling: Is Advertising better than Marketing? | Teaching in the XXI century | Scoop.it

"Social Media is all about storytelling, or so the “guru’s” will tell you. That’s when they aren’t telling you that it’s all about relationships. Ok so I am supposed to tell stories to people so they will “like” me as a brand and that will create a relationship? Actually that is a pretty fair description of the way social media should work. It can’t be about a relationship without there first being something to attract attention. Back in the day, as people are want to say around here (Texas), we used to practice a principle called AIDA - Awareness, Interest, Desire, Action. That has, for some people, fallen out of favor, but I have no idea why. It works, and it works at all levels of human interaction - which is afterall what Social Media is supposed to be about."

 

I like this article because like others, it shows us how little advertising and marketing has changed over the years.  And that the advent of social media hasn't changed the basic principles of marketing, advertising, or storytelling either.

 

Yet why should YOU read it?  Because mastering the principles of AIDA and storytelling are all you really need to pay attention to.  It is easy to feel overwhelmed these days trying to grapple with all the technology wonders of the internet, social media, digital storytelling, transmedia storytelling, etc.--  plus the effects of these on marketing for businesses of all sizes.  Ay yi yi.  But really -- just stick to the knitting of AIDA and storytelling to get ahead.

 

There are videos to view from the 1970s and today that prove the author's point.  The author's final words are that storytelling has always been at the center of advertising and marketing -- and always will be. 

 

Thank you Gregg Morris @greggvm for sharing this article with me.


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Rescooped by João Greno Brogueira from Just Story It Biz Storytelling
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Visual Language -- New Converging Forms of Storytelling

Visual Language -- New Converging Forms of Storytelling | Teaching in the XXI century | Scoop.it

Go to the URL listed below and download your free copy of this paper from Stanford Univ. on "Visual Language and Converging Technologies in the Next 10-15 Years."

 

http://www.stanford.edu/~rhorn/a/recent/artclNSFVisualLangv.pdf 

 

It's a fairly easy read as academic articles go (and short!).  What I like about it are the cool points the authors make about how we are developing a visual-verbal language, and the nifty diagram showing how all kinds of different visual vocabularies from different fields are converging together. 

 

It was written in 2001 so you are probably wondering why the heck I'm including it here.  It's because it seems the predictions have come true!

 

What does this mean for our business stories?  1) Understand how visual -verbal language works, and then 2) pick your visual vocabularies to share your stories and get your points across.  Read on for insights into how this convergence into a visual-verbal language is continuing to affect our future thinking, learning, knowledge retention, storytelling, and human potential.


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Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism

Masterclass 36: Seven essential tools for visual storytelling | Multimedia Journalism | Teaching in the XXI century | Scoop.it

This is a quick video and a short list of digital tools for telling stories.  Think more like being a citizen reporter creating your biz stories or customer stories on the fly than a film maker with these tools.  

What I like about the list is that it shares tools for capturing stories (yours or someone else's) on your phone.  It also lists tools that quickly create timelines or maps for your stories.

 

Go have fun and share with me your results!


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