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Rescooped by João Greno Brogueira from Online Video Publishing

Optimize Your Published Video for SEO: The Video Sitemap Guide for Vimeo and YouTube

Optimize Your Published Video for SEO: The Video Sitemap Guide for Vimeo and YouTube | Teaching in the XXI century | Scoop.it

From the original article: "Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube?


Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. 


There are several reasons why you'll want to add a video sitemap.


It makes it clear to Google what your content is.
You have the opportunity to provide a range of details through schema.

Additional presence on video.google.com search.
RAD picture thumbnail, which is a pretty great call to action."


Full article: http://www.seomoz.org/blog/video-sitemap-guide-for-vimeo-and-youtube 

Via Robin Good
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Rescooped by João Greno Brogueira from "#Social World, Internet, Gadgets, Computers, CellPhones, Future, Space"

How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | Teaching in the XXI century | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.

It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.


If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.


When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...

Via Martin Gysler, ABroaderView
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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond

7 Tips for SEO Keyword Optimizing Your Tweets

Written by Laura Liatti for Brand & Capture Blog


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"




Twitter is one of the hottest ways to promote your business. Millions of people use Twitter and you can use this powerful social media tool to reach your target audience down the street or across an ocean.


A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time.


Here's what caught my attention:


**Incorporate your keywords into your Twitter biography as part of a smart SEO keyword strategy.


**Search engines index the information in your biography. Twitter limits your biography to 160 characters so use your keywords wisely in sentences that are informative, clever and make sense.


**Use your keywords as hash tags whenever possible and appropriate. A hash tag is a pound sign, or "#". On Twitter, people use hash tags to participate in conversations about a particular subject.


**If your website offers baking tips, for example, precede your tweets with hash tag keywords like #desserts, #cookies and #cakes.


**Tweet at appropriate times for your particular set of keywords.



Via janlgordon
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Rescooped by João Greno Brogueira from Internet Marketing Strategy 2.0

Google Launches Search, plus Your World and Lets You Finally Switch On Unpersonalized Results

Google's announcement for Search, plus Your World, opens up new ways of using search as well as an unexpected secondary feature/update which is going to make happy anyone who needs to frequently check Google search results without "personalization".


"Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about.


These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search."


Google introduces today three new features:


1) Personal Results

which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;


2) Profiles in Search

both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,


3) People and Pages

which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks.



N.B.: Google is also introducing a prominent new toggle on the upper right of the results page where you can see what your search results look like without personal content. With a single click, you can see an unpersonalized view of search results.

That means no results from your friends, no private information and no personalization of results based on your Web History. This toggle button works for an individual search session, but you can also make this the default in your Search Settings.


Learn more at http://google.com/insidesearch/plus.html 

Read more: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html   

Via Robin Good
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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond

Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Teaching in the XXI century | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.


"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!


The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.


The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."




If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?


What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?


Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.


****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.


But regardless of what kind of consumer you’re trying to reach or what you’re selling,


****your SEO better be top notch — search is the most important influence on the web.


The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.


 You'll find some amazing statistics this is definitely worth your time.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"





Via janlgordon
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Rescooped by João Greno Brogueira from Curation, Social Business and Beyond

Why Human Filters are the Future of the Web

Why Human Filters are the Future of the Web | Teaching in the XXI century | Scoop.it

Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!




"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."


Here's what caught my attention:


It comes down to trust


The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.


Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.


**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”


It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,


**it becomes hard to trust the advice of a Wild West web.


Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.


**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.


**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.





Via janlgordon
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