So now, if you're a brand that wants to take advantage of Pinterest but finds original visual content too high a resource investment for you to make, you don't have to be left out of the Pinterest game. You can pin, say ... those awesome blog articles you're always writing!
The article pins will now include critical information in a more prominent fashion that helps your written content get traction, including
- Story Headline
- Author Name
- Description of the Story (like your meta description)
- Source URL
Now you might be saying to yourself, "Self, I used to pin my articles on Pinterest, anyway." Well, good for you for being scrappy -- but now those pins will look waaaay better. The biggest difference? The images will be bigger, and critical information like your meta data is displayed more prominently....
Via Jeff Domansky, Stéphane Moracchini